Marketing Specialist Certificate of Specialization
Program Overview
Marketing Specialist Certificate of Specialization
Program Overview
Marketing is critical to an organization maintaining and expanding its share of the market. Marketing is consumed through various channels-social, print, digital advertising, promotions-and resulting data informs strategy. This certificate and its courses will address the latest marketing concepts and techniques, prepare students for mastery of marketing research, strategy, and social media.
Career Opportunities
There are multiple marketing specialist career opportunity tracks, including brand, field, and social media marketing, as well as communications and sales.
Program Learning Outcomes
Students completing this program will be able to:
- Analyze market data.
- Develop a marketing plan - Product, Price, Place, Promotion.
Recommended High School Preparation
Coursework in Mathematics, English, Accounting, and use of microcomputers, including spreadsheet and word processing applications.
University Transfer Program
60–70 transferable units
- California State University
- University of California
- Independent Colleges and Universities
Program Requirements
Requirements
Required Core Courses: 15 units
| Course | Description | Units |
|---|---|---|
| BUS. 100 | Introduction to Business | 3 units |
| BUS. 180 | Introduction to Marketing | 3 units |
| BUS. 230 | International Marketing | 3 units |
| BUS. 232 | Sales Management | 3 units |
| BUS. 233 | Social Media Marketing | 3 units |
Total Required Units: 15
Related Degrees & Certificates
| Program | Units |
|---|---|
| AS Associate in Science Degree Program | |
| Business Administration | 60 units |
| Business Analytics | 60 units |
| International Business | 60 units |
| AS-T Associate in Science Degree for Transfer | |
| Business Administration 2.0 | 60 units |
| CA Certificate of Achievement | |
| Business Analytics | 21 units |
| Entrepreneurship and Small Business Management | 30 units |
| International Business | 24 units |
| CS Certificate of Specialization | |
| Entrepreneurship - The Start Up | 15 units |
| International Business | 15 units |
| Small Business Management | 15 units |
Program Outline
Degree Overview:
Marketing Specialist Certificate of Specialization
Overview:
This program provides students with the necessary knowledge and skills to become effective marketing specialists. It covers the latest marketing concepts and techniques, prepares students for mastery of marketing research, strategy, and social media.
Objectives:
- Develop a comprehensive understanding of marketing principles and practices.
- Gain proficiency in marketing research, analysis, and strategy development.
- Master social media marketing techniques and platforms.
- Enhance written and oral communication skills for effective marketing communication.
Description:
This certificate program consists of 15 units of coursework covering core marketing concepts, international marketing, sales management, and social media marketing. Students will learn how to analyze market data, develop marketing plans, and implement effective marketing strategies across various channels. The program emphasizes practical application through case studies, projects, and simulations.
Outline:
Program Content:
The program covers a range of marketing topics, including:
- Marketing principles and practices
- Consumer behavior
- Market research
- Marketing strategy
- Marketing mix (4Ps)
- Branding
- Digital marketing
- Social media marketing
- Sales management
- International marketing
Structure:
- 5 core courses (15 units total)
- Courses can be taken in any order
- Offered in both online and face-to-face formats
Course Schedule:
The courses are offered throughout the year, with multiple start dates available. Please refer to the CSM website for the most up-to-date course schedule.
Module Descriptions:
100 Introduction to Business (3 units):
Provides an overview of business functions and operations, including marketing, finance, accounting, and management.
180 Introduction to Marketing (3 units):
Introduces fundamental marketing concepts, including consumer behavior, market research, marketing strategy, and the marketing mix (4Ps).
230 International Marketing (3 units):
Examines the unique challenges and opportunities of marketing in a global environment.
232 Sales Management (3 units):
Focuses on the principles and practices of effective sales management, including sales force organization, motivation, and control.
233 Social Media Marketing (3 units):
Covers social media marketing strategies, tactics, and tools, with a focus on building brand awareness, engaging customers, and driving sales.
Assessment:
Assessment Methods:
- Exams
- Quizzes
- Assignments
- Projects
- Case Studies
Assessment Criteria:
- Understanding of marketing concepts
- Ability to apply marketing principles and techniques
- Critical thinking and problem-solving skills
- Effective written and oral communication
Teaching:
Teaching Methods:
- Lectures
- Discussions
- Case studies
- Simulations
- Guest speakers
- Hands-on projects
Faculty:
The program is taught by experienced marketing professionals with industry and academic experience.
Unique Approaches:
The program emphasizes experiential learning through case studies, simulations, and projects, allowing students to apply marketing concepts to real-world scenarios.
Careers:
Career Opportunities:
The program prepares graduates for various marketing career paths, including:
- Brand marketing specialist
- Field marketing specialist
- Social media marketing specialist
- Marketing communications specialist
- Sales representative
Outcomes:
Graduates of the program are well-prepared for entry-level positions in the marketing field and have the foundation for further career advancement.
Other:
- Recommended high school preparation includes coursework in Mathematics, English, Accounting, and the use of microcomputers.
- Students are encouraged to meet with a CSM counselor to discuss their educational goals and develop a comprehensive student educational plan.
