Business Intelligence and Analytics

Program Overview

The Business Intelligence and Analytics program at St. Francis Xavier University and Nova Scotia Community College combines a BBA from StFX with a Certificate in Business Intelligence and Analytics from NSCCC. Students gain a strong foundation in business principles and advanced skills in data analysis, visualization, and communication, preparing them for careers in various industries where data-driven insights are crucial. The program emphasizes hands-on experience, industry-standard tools, and ethical considerations in data analysis.

Program Outline

Degree Overview:

This collaborative program between St. Francis Xavier University and Nova Scotia Community College allows students to earn two credentials in four years of full-time study:

• Bachelor of Business Administration (BBA) from StFX
• Certificate in Business Intelligence and Analytics (NSCCC)

The program focuses on two key areas:

• Business Fundamentals: Students receive a strong foundation in business principles, gaining essential knowledge in areas such as accounting, finance, marketing, and management.
• Data Analysis and Visualization: Students learn advanced skills in data collection, analysis, interpretation, and visualization, using industry-leading tools and techniques.

Program Objectives:

• Equip students with the necessary skills to analyze and interpret complex data sets.
• Develop strong problem-solving and critical thinking abilities.
• Prepare graduates for successful careers in the growing field of business intelligence and analytics.

Program Benefits:

• Students gain a comprehensive understanding of business and data analytics, making them highly versatile and employable.
• The program offers a unique blend of theoretical knowledge and practical experience, through hands-on projects and applied learning activities.
• Graduates are well-equipped to contribute to organizations in various sectors, including finance, healthcare, technology, and government.

Outline:

The program is designed to provide students with a thorough understanding of business intelligence and analytics, covering the following key areas:

• Data Warehousing and Business Intelligence: Students learn how to collect, store, and manage large datasets in a secure and efficient manner.
• Data Mining and Analytics: Students gain expertise in extracting valuable insights from data using various statistical and machine learning techniques.
• Business Intelligence Tools and Techniques: Students receive hands-on experience using industry-standard tools and technologies for data analysis and reporting, such as Tableau, Python, and SQL.
• Project Management and Implementation: Students learn how to manage and execute data analysis projects from start to finish, including planning, analysis, reporting, and implementation.

Structure:

• The first two years of the program are dedicated to completing the Business Administration program at either StFX or NSCC, introducing students to core business concepts and principles.
• In the final two years, students focus on specialized courses in business intelligence and analytics at NSCC.
• The program includes a combination of lectures, hands-on labs, group projects, and industry placements.
• Students are encouraged to participate in research opportunities and professional development activities.

Assessment:

• Students are evaluated through a variety of methods, including exams, assignments, projects, presentations, and participation.
• The program emphasizes the development of critical thinking, analytical skills, and problem-solving abilities, which are assessed throughout the course.
• Each course has specific assessment criteria that align with the learning objectives and ensure that students achieve the required level of proficiency.

Teaching:

• The program features experienced faculty from both StFX and NSCC, who are experts in their respective fields and passionate about sharing their knowledge and industry insights.
• The teaching approach is interactive and engaging, encouraging students to actively participate in discussions, debates, and case studies.
• The program utilizes a variety of teaching methods, including lectures, workshops, simulations, guest speakers, and field trips to provide students with a well-rounded learning experience.
• The program values student feedback and constantly seeks to improve the learning experience through ongoing evaluation and refinement.

Careers:

Graduates of the program are well-positioned for careers in various industries and roles, including:

• Business Intelligence Analyst
• Data Analyst
• Data Scientist
• Enterprise Systems Consultant
• Business Development Manager
• Market Research Analyst
• Financial Analyst
• Customer Insights Specialist
• Marketing Manager

The program prepares students with the necessary skills and knowledge to:

• Analyze large datasets and identify valuable insights.
• Develop and implement data-driven solutions to real-world problems.
• Communicate data analysis results effectively to stakeholders.
• Manage and adapt to the ever-evolving landscape of data analysis and business intelligence.

Other:

• The program offers opportunities for students to complete internships or cooperative education placements, gaining valuable real-world experience and exploring potential career paths.
• Students are encouraged to participate in professional organizations and networks, such as the Canadian Association of Business Intelligence (CABI), to further develop their skills and connect with industry professionals.
• The program highlights the ethical implications of data analysis and the importance of responsible data use and privacy protection.