Program Overview

BA (Hons) Digital Marketing Management

Overview

The BA (Hons) Digital Marketing Management course aims to provide the student with an underpinning knowledge and understanding of business and how marketing theories and their strategic applications to organisations operating within a highly digitised and challenging global business environment can be applied.

Why Choose This Course?

The course provides an option for students to pursue a one-year work placement in employment, either in the UK or abroad. In addition to this, by studying on the BA (Hons) Digital Marketing Management, students will be able to access a wide variety of internships (both paid and unpaid), which will further develop their knowledge and application of marketing management techniques in practice.

What Happens on the Course?

BA (Hons) Digital Marketing Management is a 3-year marketing course. Each year is comprised of two semesters and every semester contains two 30 credit modules. As we focus on employability, we aim to teach you the marketing skills which marketing employers are looking for in a marketing graduate.

Course Modules

• Branding and Advertising: This module offers an introduction into branding, advertising, influencer marketing, video marketing and digital marketing communications.
• The Digital Business: The module is sectioned into two parts. The first part of the module aims to provide students with a practical understanding of the digital business, the need for digital transformation to support innovation and to continue to have a competitive advantage in the marketplace.
• The Fundamentals of Marketing: This module provides students with knowledge of frameworks to understand the importance of marketing and digital marketing tools within the business environment.
• Website Development and Design: Website Development and Design will examine the creation and management of a website, as well monitoring and measuring its performance.
• Customer Experience and Relationship Management: This module aims to provide students with an understanding of services marketing principles and relationship marketing and their applications in the real world.
• Innovation in Marketing: Todays contemporary market spaces are highly competitive and turbulent. It is important that organisations are creative and adopt an innovative approach to marketing, in order to maximise their competitiveness and enhance their capabilities.
• Marketing Planning Research and Management: This module will provide the student with understanding market research methods and analysis of data and evaluation of information relevant to Marketing planning and financial decisions.
• The Professional Manager and Leadership: The aim of this module is to develop students’ understanding of management and leadership principles, and to explore the influence various leadership and management approaches have on key Human Resource Management functions, including Change Management.
• Consumer Behaviour and The Responsible Marketer: The Consumer Behaviour and the responsible marketer module will address a wide range of marketing and psychological theories and concepts which help marketers to explain and analyse both consumer behaviour and online consumer behaviour.
• Marketing and Digital Strategy: Marketing and Digital Strategy explores the complexities of a strategic marketing approach that every organisation needs to employ to develop and sustain competitive advantage.
• The Marketing Consultant: This module will examine the role of social media, search engine and freelance marketing in targeting and communications.
• The Professional Project: The Professional Project capstone module is an independent study unit.

Potential Career Paths

Students who successfully complete the course are expected to enhance their job prospects and strengthen their employment opportunities. The course is designed to prepare students for career opportunities in a variety of marketing-related areas including product & brand management, account management, sales promotion, marketing research, advertising, interactive marketing and customer relationships within manufacturing, retailing and service sectors.

Additional Information

• Why Wolverhampton?: Studying with the Business School gives you a head start in your career through offering: Internships, Study abroad, Working with real managers, Developing real business skills, Careers support and guidance, Volunteering, Starting your own business, Management mentors.
• A Supportive Professional Study Environment: Your learning experience at the Business School will be enhanced by: Tutors who know about business, A friendly and supportive environment, Blended learning, Flexibility, Professional body informed programmes, Internationalisation.
• What Skills Will You Gain?: At the end of this course you, the student, will be able to: Develop and apply research, writing, numerical, digital and personal skills within a business context, Develop skills of independent learning, analysis, synthesis and critical thinking through the application of marketing management concepts and principles and the related underpinning theories appropriate to a wide range of business organisations and situations.
• Course Fees and Finance: Location | Mode | Fee | Year, Home | Full-time | £9250 per year |, Home | Full-time | £9535 per year |, Home | Part-time | £4625 per year# |, Home | Part-time | £4768 per year# |, International | Full-time | £14950 per year |, International | Full-time | £15995 per year |.
• Entry Requirements: Typical entry requirement: 96 UCAS points, A Levels - grades CCC / BCD, BTEC L3 Extended Diploma or OCR Cambridge L3 Technical Extended Diploma - grades MMM, BTEC L3 Diploma - grades DD, Access to HE Diploma: 45 L3 credits at Merit.
• Funding: Tuition Fees Loan(Home Fee Status):, Most students will be able to apply for a loans to pay for these subject to eligibility., Changes for EU students:, The UK government has confirmed that EU students starting courses from 1 August 2021 will normally be classified as having Overseas Fee status., More information about the change is available at UKCISA:, EU citizens living in the UK with 'settled' status, and Irish nationals living in the UK or Ireland, will still be classified as Home students, providing they meet the usual residency requirements, for more information about EU Settlement Scheme (EUSS), Self-funding:, If you don’t want to take out a loan to pay your fees or if you aren’t eligible to receive a loan, you might want to take advantage of the University’s scheme to pay by instalments:, See How to pay., Your employer, embassy or organisation can pay for your Tuition fees:, If your employer, embassy or organisation agrees to pay all or part of your tuition fees;, the University will refer to them as your sponsor and will invoice them for the appropriate amount., We must receive notification of sponsorship in writing as soon as possible, and before enrolment, confirming that the sponsor will pay your tuition fees., Financial Hardship:, Students can apply to the Dennis Turner Opportunity Fund., for help with course related costs however this cannot be used for fees or to cover general living costs., Bursaries and Scholarships:, In addition the University also offers a range of Bursaries and Scholarships packages, You can find more information on the University’s Funding, cost, fee and support pages.