BA (Hons) Digital Marketing Management with Foundation Year

Overview

The BA (Hons) Digital Marketing Management with Foundation Year is a four-year full-time or six-year part-time course that provides students with a comprehensive understanding of digital marketing management. The course is designed to equip students with the knowledge, skills, and competencies required to succeed in the digital marketing industry.

Entry Requirements

• Typical entry requirement: 48 UCAS points
• A Levels - grades DD
• BTEC L3 Extended Diploma or OCR Cambridge L3 Technical Extended Diploma - grades PPP
• BTEC L3 Diploma - grades MP
• Pass Access to HE Diploma (Full Award)
• Students must have studied a minimum of two years post GCSE level
• Mature students with work experience will be processed through standard procedures, which may involve an interview

Fees and Finance

• Home (Full-time): £9,250 per year
• Home (Part-time): £4,625 per year
• International (Full-time): £14,950 per year
• Tuition Fees Loan (Home Fee Status): available for eligible students
• Self-funding: instalment scheme available
• Employer, embassy, or organisation sponsorship: accepted

Course Modules

Year 1

• 21st Century Management (Core, 20 credits)
• Preparing for Success at University (Core, 40 credits)
• Principles of Business (Core, 20 credits)
• Project-Based Learning (Core, 40 credits)

Year 2

• Branding and Advertising (Core, 30 credits)
• The Digital Business (Core, 30 credits)
• The Fundamentals of Marketing (Core, 30 credits)
• Website Development and Design (Core, 30 credits)

Year 3

• Customer Experience and Relationship Management (Core, 30 credits)
• Innovation in Marketing (Core, 30 credits)
• Marketing Planning Research and Management (Core, 30 credits)
• The Professional Manager and Leadership (Core, 30 credits)

Year 4

• Consumer Behaviour and The Responsible Marketer (Core, 30 credits)
• Marketing and Digital Strategy (Core, 30 credits)
• The Marketing Consultant (Core, 30 credits)
• The Professional Project (Core, 30 credits)

Additional Information

• Course length: Full-time (4 years), Part-time (6 years)
• Campus location: University of Wolverhampton Business School, City Campus
• UCAS points calculator: available online
• Study spaces: available on campus
• Specialist software: available in computer labs
• Libraries: available on campus
• World-class facilities: available on campus

How We Compare

• 100% of students say staff value students' views and opinions about the course
• 100% of students say teaching staff have supported their learning well
• 70% of students are in work or doing further study 15 months after the course

Related Courses

• BA (Hons) International Hospitality Management with Sandwich placement
• BA (Hons) Business Management
• BSc (Hons) Economics and Finance
• BA (Hons) Business Management with Foundation Year
• BSc (Hons) International Business Management

Contact Us

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University of Wolverhampton

• Wulfruna Street, Wolverhampton, WV1 1LY
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BA (Hons) Digital Marketing Management with Foundation Year - University of Wolverhampton

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Degree Overview:

The BA (Hons) Digital Marketing Management with Foundation Year program at the University of Wolverhampton aims to equip students with a comprehensive understanding of business and marketing principles, with a specific focus on digital marketing strategies and applications. The foundation year provides students who lack the necessary qualifications with the necessary academic, digital, and personal skills to successfully pursue the program. This program emphasizes the importance of critical thinking, problem-solving, and independent learning. Students will gain expertise in digital marketing techniques, consumer behavior, advertising, communication, pricing, distribution, sales, and building relationships with stakeholders. Additionally, they will develop research skills, digital literacy, and communication skills. The program offers optional one-year work placements, providing practical experience in the field. Students can also access a range of internships, further enhancing their knowledge and application of digital marketing techniques.

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Outline:

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Year 1 (Foundation Year)

• Semester 1: Academic Skills, Extended Project, Introduction to Management, The World at Work: Careers and Personal Development, Business Decision Making
• Semester 2: Marketing Principles, Finance and Accounting for Managers, Learning for Business Success, Introduction to People at Work, Introduction to Brand Communication, Marketing Performance Management

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Year 2

• Semester 1: Entrepreneurial Creativity and Innovation, Marketing Planning, Services Marketing, Customer Acquisition and Retention, Marketing Research Methods, Integrated Marketing Communications
• Semester 2: Marketing Strategy, International Marketing, Personal Selling and Sales Management, Independent Project, Consumer Behaviour, Managing Corporate Reputation

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Year 3

• 21st Century Management
• Preparing for Success at University
• Principles of Business
• Project-Based Learning
• Branding and Advertising
• The Digital Business
• The Fundamentals of Marketing
• Website Development and Design

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Year 4

• Customer Experience and Relationship Management
• Innovation in Marketing
• Marketing Planning Research and Management
• The Professional Manager and Leadership
• Consumer Behaviour and The Responsible Marketer
• Marketing and Digital Strategy
• The Marketing Consultant
• The Professional Project

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Assessment:

Assessment methods vary depending on the module and may include:

• Exams
• Essays
• Assignments
• Group projects
• Presentations
• Case studies
• Portfolios
Assessment criteria are aligned with learning outcomes and module specifications, ensuring students demonstrate their knowledge, skills, and understanding.

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Teaching:

The program utilizes a variety of teaching methods, including:

• Lectures
• Seminars
• Workshops
• Tutorials
• Guest speakers
• Online learning
• Case studies
• Group projects
• Independent study
The faculty comprises experienced academics and industry professionals, ensuring students receive a blend of theoretical knowledge and practical insights. The program also utilizes innovative teaching approaches, such as flipped classrooms and blended learning, to enhance student engagement and learning outcomes.

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Careers:

Graduates of the BA (Hons) Digital Marketing Management program are well-equipped to pursue careers in various digital marketing fields, including:

• Digital marketing executive
• Content marketing manager
• Social media manager
• Search engine optimization (SEO) specialist
• Pay-per-click (PPC) specialist
• Marketing analyst
• Brand manager
• Account manager
• Sales promotion specialist
• Marketing researcher
The program also provides a strong foundation for postgraduate studies in marketing and related fields.

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Other:

• The program is accredited by the Chartered Institute of Marketing (CIM), ensuring graduates meet industry standards.
• The program offers opportunities for students to study abroad or undertake internships, enhancing their global perspectives and employability.
• The program emphasizes the development of transferable skills, such as communication, teamwork, problem-solving, and critical thinking, which are valuable in various career paths.

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Tuition Fees and Payment Information:

• Home: Full-time: £9250 per year
• Home: Part-time: £4625 per year#
• International: Full-time: £14450 per year
# Undergraduate part-time fees for 50% rate of study

University of Wolverhampton

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Overview:

The University of Wolverhampton is a public university located in Wolverhampton, England. It offers a wide range of undergraduate and postgraduate courses, as well as degree apprenticeships and CPD short courses. The university is known for its strong focus on student support and its commitment to providing a high-quality learning experience.

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Services Offered:

The University of Wolverhampton offers a variety of services to its students, including:

Academic Support:

The university provides academic support services such as tutoring, writing workshops, and study skills development.

Student Support:

Students have access to a range of support services, including disability support, mature student support, and career guidance.

Accommodation:

The university offers a variety of on-campus accommodation options, as well as information and support for finding off-campus housing.

IT Services:

Students have access to a range of IT services, including computer labs, Wi-Fi, and online learning platforms.

Library:

The university library provides access to a wide range of resources, including books, journals, and databases.

Gym:

The university has a gym with a variety of facilities, including a fitness center, swimming pool, and sports courts.

Students' Union:

The Students' Union provides a range of services and activities for students, including social events, clubs, and societies.

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Student Life and Campus Experience:

Students at the University of Wolverhampton can expect a vibrant and supportive campus environment. The university has a strong sense of community, with a variety of clubs, societies, and events to get involved in. The university also has a number of facilities and services to support student life, including a gym, a Students' Union, and a library.

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Key Reasons to Study There:

Strong Student Support:

The university is known for its strong focus on student support, with a range of services available to help students succeed.

Affordable Living:

The university offers a variety of affordable accommodation options, as well as information and support for finding off-campus housing.

High-Quality Learning Experience:

The university is committed to providing a high-quality learning experience, with experienced lecturers and modern facilities.

Strong Graduate Outcomes:

A high percentage of the university's graduates are employed or in further education within 15 months of graduation.

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Academic Programs:

The University of Wolverhampton offers a wide range of academic programs, including:

Arts, Business, and Social Sciences:

The university has a strong reputation in these fields, with programs in areas such as creative industries, social science, humanities, business, and law.

Education, Health, and Wellbeing:

The university offers a variety of programs in these fields, including education, nursing, midwifery, psychology, health and society, and sport.

Science and Engineering:

The university has a strong reputation in these fields, with programs in areas such as architecture, built environment, engineering, computing, mathematical sciences, life sciences, and pharmacy.

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Other:

The university has a strong commitment to research, with a number of research centers and institutes. The university also has a strong international focus, with a number of programs and services for international students.