CIM Diploma Professional Marketing

University of WolverhamptonWolverhampton, United Kingdom

Tuition Fee

GBP 2,938 / Per year

Start Date

Apr 4, 2027

Study Mode

On campus

Duration

12 months

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Program Details

Degree
Diploma
Major
International Business | Management | Marketing
Area of study
Business and Administration
Timing
Part time
Course Language
English

Intakes

Program start date
Apr 4, 2027
Sep 15, 2027

Program Overview

CIM Diploma Professional Marketing

Overview

This course is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those looking to build on their knowledge with a future marketing management role in mind.


Award

  • CIM Diploma

Start date(s)

  • 4 April 2025
  • 15 September 2025

UCAS Code

  • Not specified

Course specifications

  • View course spec

Course length

  • Part-time (1 year)

Campus location

  • University: City Campus

School

  • University of Wolverhampton Business School

UCAS points calculator

  • Open Points Calculator

In this section

  • Overview
  • Entry Requirements
  • Fees & Finance
  • Modules
  • Employability
  • Facilities

Why choose this course?

This course is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those looking to build on their knowledge with a future marketing management role in mind. You can achieve an internationally recognised and acclaimed professional qualification, and become an associate member of the Chartered Institute of Marketing. You gain the marketing skills you need at an operational level to maximise opportunities for your company. The course focuses on the practical application of the latest marketing theories and strategies in areas such as marketing planning, market research and marketing management. Successful completion offers the principal entry route to the Professional Postgraduate Diploma in Marketing including Chartered Status.


What's unique about this course?

  • You can achieve an internationally recognised and acclaimed professional qualification, and become an associate member of the Chartered Institute of Marketing.
  • Successful completion offers the principal entry route to the Professional Postgraduate Diploma in Marketing including Chartered Status.
  • The University of Wolverhampton Business School is an accredited tuition and examination centre, and all CIM examinations can be sat at our Wolverhampton City campus.

Benefits of studying at the University of Wolverhampton

  • Small groups
  • 1-2-1 sessions
  • Face to face / Hybrid
  • Friendly and flexible approach
  • Networking with Marketing Professionals
  • Free parking
  • University Community
  • Access to full University facilities - computers, library, recreation
  • Access to Harvard referencing workshops and academic writing workshops
  • Access to all University events
  • WLV NUS card/Student discounts
  • Feedback
  • Personal Tutor
  • City centre location
  • Award winning support and wellbeing services
  • Free University bus (Telford, Wolverhampton and Walsall)

What happens on the course?

You will gain the ability to:


  • Evaluate the role of the marketing planning process and implementation in a range of marketing contexts.
  • Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives.
  • Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success.
  • Identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects.

Potential Career Paths

This course is ideal for Marketers with operational, supervisory or managerial responsibilities with a view to moving up to a managerial role. This course also allows you to progress to the CIM Chartered Marketer status.


Additional Information

Everything you need to know about this course!


Why Wolverhampton?

The University of Wolverhampton Business School is one of the Chartered Institute of Marketing Accredited Study Centres.


What skills will you gain?

The ability to:


  • Evaluate the role of the marketing planning process and implementation in a range of marketing contexts.
  • Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives.
  • Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success.
  • Identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects.

Course Fees and Finance

Location Mode Fee Year
Home Part-time £2938 per year
Home Part-time £3029 per year

These fees relate to new entrants only for the academic year indicated for entry onto the course, any subsequent years study may be subject to an annual increase, usually in line with inflation.


Entry Requirements

  • The CIM Professional Diploma in Marketing
  • Any business or marketing Batchelors or Masters degree (or equivalent) where one third of the credits comes from marketing
  • Experience in marketing management sufficient to evidence the learning outcomes of the CIM Professional Diploma in Marketing.
  • If English is not your first language, you will need to have an IELTS score of 6.5 or above, or evidence of English proficiency equivalent to the above.

What our students say

Studying my CIM Level 6 diploma at the University of Wolverhampton has been great. Our lecturer Monica has been very supportive and I’ve learned a lot while on her course. The structure has helped me develop my knowledge on marketing planning and strategy in a variety of areas including innovation and sustainability. I would highly recommend this course to people that are looking to take their marketing experience to management level. Andrew Simms, Group Marketing Executive


Funding

Postgraduate Loyalty Discount:


You can get 20% discount on a taught postgraduate course if you’re a University of Wolverhampton Graduate.


The University offers a generous 20% Loyalty Discount to students progressing from an undergraduate programme to a taught postgraduate on-site programme, where both courses are University of Wolverhampton Awards.


There is no time limit on how long ago you completed your degree as long as this is your first Masters level qualification.


The discount applies to the first year of enrolment only. Students who receive a loyalty discount are not entitled to any further tuition discount or bursary. For full terms and conditions click here.****Self-funded:


If you are paying for the fees yourself then the fees can be paid in 3 instalments: November, January and April. More information can be found by clicking here.****Sponsored - Your employer, embassy or organisation can pay for your Tuition fees:


Your employer, embassy or organisation agrees to pay all or part of your tuition fees; the University will refer to them as your sponsor and will invoice them for the appropriate amount.


We must receive notification of sponsorship in writing as soon as possible, and before enrolment , confirming that the sponsor will pay your tuition fees.


Financial Hardship:


Students can apply to the Dennis Turner Opportunity Fund for help with course related costs however this cannot be used for fees or to cover general living costs.


Charitable Funding:


You might also want to explore the possibility of funding from charitable trusts. Please contact Association of Charitable Foundations, Directory of Social Change or Family Aid. Most charities and trust funds offer limited bursaries targeted to specific groups of students so you will need to research whether any of them are relevant to your situation.


You can find more information on the University’s Funding, cost, fee and support pages.


Program Outline


Degree Overview: CIM Diploma Professional Marketing - University of Wolverhampton


Overview:

This part-time CIM Diploma program, spanning one year, caters to marketers who oversee the operational aspects of marketing. It also serves individuals aiming to leverage their existing knowledge and transition into marketing management roles.


Objectives:

  • Attain a globally recognized and acclaimed professional qualification while becoming an associate member of the Chartered Institute of Marketing.
  • Gain marketing expertise at an operational level to maximize opportunities for your organization.
  • Master the practical application of latest marketing theories and strategies in areas like marketing planning, market research, and marketing management.
  • Secure the principal entry route to the Professional Postgraduate Diploma in Marketing, including Chartered Status.

Description:

This program equips learners with the ability to:

  • Evaluate the role of the marketing planning process and its implementation across diverse marketing contexts.
  • Develop and manage a brand and product portfolio aligned with the organization's marketing strategies and objectives.
  • Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organizational success.
  • Identify the organization's information needs, scope of research projects, and resource capability to underpin the development of a business case for supporting marketing projects.

Other:

  • The University of Wolverhampton Business School is an accredited tuition and examination center.
  • All CIM examinations can be taken at the Wolverhampton City campus.

About University

University of Wolverhampton


Overview:

The University of Wolverhampton is a public university located in Wolverhampton, England. It offers a wide range of undergraduate and postgraduate courses, as well as degree apprenticeships and CPD short courses. The university is known for its strong focus on student support and its commitment to providing a high-quality learning experience.


Services Offered:

The University of Wolverhampton offers a variety of services to its students, including:

    Academic Support:

    The university provides academic support services such as tutoring, writing workshops, and study skills development.

    Student Support:

    Students have access to a range of support services, including disability support, mature student support, and career guidance.

    Accommodation:

    The university offers a variety of on-campus accommodation options, as well as information and support for finding off-campus housing.

    IT Services:

    Students have access to a range of IT services, including computer labs, Wi-Fi, and online learning platforms.

    Library:

    The university library provides access to a wide range of resources, including books, journals, and databases.

    Gym:

    The university has a gym with a variety of facilities, including a fitness center, swimming pool, and sports courts.

    Students' Union:

    The Students' Union provides a range of services and activities for students, including social events, clubs, and societies.

Student Life and Campus Experience:

Students at the University of Wolverhampton can expect a vibrant and supportive campus environment. The university has a strong sense of community, with a variety of clubs, societies, and events to get involved in. The university also has a number of facilities and services to support student life, including a gym, a Students' Union, and a library.


Key Reasons to Study There:

    Strong Student Support:

    The university is known for its strong focus on student support, with a range of services available to help students succeed.

    Affordable Living:

    The university offers a variety of affordable accommodation options, as well as information and support for finding off-campus housing.

    High-Quality Learning Experience:

    The university is committed to providing a high-quality learning experience, with experienced lecturers and modern facilities.

    Strong Graduate Outcomes:

    A high percentage of the university's graduates are employed or in further education within 15 months of graduation.

Academic Programs:

The University of Wolverhampton offers a wide range of academic programs, including:

    Arts, Business, and Social Sciences:

    The university has a strong reputation in these fields, with programs in areas such as creative industries, social science, humanities, business, and law.

    Education, Health, and Wellbeing:

    The university offers a variety of programs in these fields, including education, nursing, midwifery, psychology, health and society, and sport.

    Science and Engineering:

    The university has a strong reputation in these fields, with programs in areas such as architecture, built environment, engineering, computing, mathematical sciences, life sciences, and pharmacy.

Other:

The university has a strong commitment to research, with a number of research centers and institutes. The university also has a strong international focus, with a number of programs and services for international students.

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