CIM Certificate Professional Marketing

Program Details

Degree: Courses
Major: Digital Marketing | Marketing
Area of study: Business and Administration
Timing: Part time
Course Language: English

Intakes

Program start date

Apr 3, 2027

Program Overview

Overview

The CIM Certificate in Professional Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility.

Why choose this course?

The CIM Certificate in Professional Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level.

What's unique about this course?

The qualification is ideal for junior marketers, those working in marketing support roles.
The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility.
The qualification provides a practical insight into the principles and application of marketing at a tactical level and aims to advance marketing knowledge and accelerate career progression.

Benefits of studying at the University of Wolverhampton

Small groups
1-2-1 sessions
Face to face / Hybrid
Friendly and flexible approach
Networking with Marketing Professionals
Free parking
University Community
Access to full University facilities - computers, library, recreation
Access to Harvard referencing workshops and academic writing workshops
Access to all University events
WLV NUS card/Student discounts
Feedback
Personal Tutor
City centre location
Award winning support and wellbeing services
Free University bus (Telford, Wolverhampton and Walsall)
University Jobs Board

What happens on the course?

This qualification consists of three modules of study. You can expect to study for qualification in one year.

You will gain the ability to:

Understand the function and fundamentals of marketing in some depth
Know the many different ways of understanding and communicating with with customers
Understand your organisation's marketing environment
Apply practical knowledge which includes the collecting and analysing of data and the establishment of marketing budgets.

Course Modules

CIM Cert: Applied Marketing
CIM Cert: Customer Insights
CIM Cert: Planning Campaigns

Potential Career Paths

This qualification is aimed at those who are working in supporting marketing roles, usually within the marketing function, but also targets individuals in more senior roles, particularly in SMEs, where marketing is only a part of what they do.

Typical profiles of people who might take this qualification could include:

Marketing assistants
Marketing co-ordinators
Marketing executives
Marketing managers in SMEs without formal marketing qualifications
Non-marketers with aspirations to work in marketing
Existing marketers wanting to become more specialist with their knowledge

Additional Information

Everything you need to know about this course!

Why Wolverhampton?

The University of Wolverhampton Business school is a Chartered Institute of Marketing (CIM) accredited study centre.

What skills will you gain?

The ability to:
- Understand the function and fundamentals of marketing in some depth
- Know the many different ways of understanding and communicating with with customers
- Understand your organisation's marketing environment
- Apply practical knowledge which includes the collecting and analysing of data and the establishment of marketing budgets.

Course Fees and Finance

Location | Mode | Fee | Year
- Home | Part-time | £2938 per year |
- Home | Part-time | £3029 per year |

Entry Requirements

This qualification is the equivalent to the first year of a foundation degree. This means you will need to meet at least one of the following criteria:

Hold any general Bachelors or Masters degree
Hold a CIM Introductory Certificate in Marketing
Applications from those with equivalent experience or qualifications will also be considered

What our students say

"The tutors of the course have been fantastic...and helped me along the way."
- Lin Grainger, Business & Development at Intuitive Computer Management Ltd

Funding

Postgraduate Loyalty Discount:
- You can get 20% discount on a taught postgraduate course if you’re a University of Wolverhampton Graduate.
Self-funded:
- If you are paying for the fees yourself then the fees can be paid in 3 instalments: November, January and April.
Sponsored - Your employer, embassy or organisation can pay for your Tuition fees:
- Your employer, embassy or organisation agrees to pay all or part of your tuition fees; the University will refer to them as your sponsor and will invoice them for the appropriate amount.
Financial Hardship:
- Students can apply to the Dennis Turner Opportunity Fund for help with course related costs however this cannot be used for fees or to cover general living costs.
Charitable Funding:
- You might also want to explore the possibility of funding from charitable trusts. Please contact Association of Charitable Foundations, Directory of Social Change or Family Aid. Most charities and trust funds offer limited bursaries targeted to specific groups of students so you will need to research whether any of them are relevant to your situation.

Contact us

Telephone:
Email:
Online: Order a prospectus

Lord Swraj Paul Building

Named after our Chancellor, the Lord Swraj Paul Building offers six floors of purpose-built student space, and is our Business School’s impressive multi-million pound home.

Study spaces

You can access the computers and dedicated study spaces located on each level of the Lord Swraj Paul building from 8am to 9pm, Monday to Friday.

Specialist software

In the Lord Swraj Paul building, you’ll find our computer labs with specialist business simulation and management tools software.

Study spaces

We’re got plenty of study spaces around campus – so you can find the ideal place to suit your style, wherever – and whenever – you get your best ideas.

Libraries

Our libraries offer helpful support and resources to aid your studies including: social learning and quiet study areas, bookable spaces, and 24/7 opening at key times in the year.

World Class Facilities

Make it happen

Order a prospectus Visit an Open Day

Ask a student about University Life

Related Courses

MBA Business Administration - Extended
MA Strategic People Management and Human Resources (Top Up)
MBA Business Administration
MSc Finance and Accounting
MA Strategic People Management and Human Resources (Top Up)

Program Outline

Degree Overview: CIM Certificate Professional Marketing - University of Wolverhampton

Objective:

Develop practical skills and knowledge to devise and execute marketing activities.
Gain marketing credibility.
Understand the principles and application of marketing at a tactical level.
Advance marketing knowledge.
Accelerate career progression.

Description:

Part-time program, 1 year duration.
Consists of three modules:
Applied Marketing
Customer Insights
Planning Campaigns
Offered at three different start dates: September, January, and April.
Suitable for individuals working in supporting marketing roles, including:
Marketing assistants
Marketing co-ordinators
Marketing executives
Marketing managers in SMEs
Non-marketers with aspirations to work in marketing
Existing marketers wanting to become more specialist

Other

Accredited by the Chartered Institute of Marketing (CIM).
Includes small group sizes, 1-2-1 sessions, and face-to-face/hybrid learning.
Offers networking opportunities with marketing professionals.
Provides access to university facilities and resources.

Outline:

Module 1: Applied Marketing

17 credits
Core module
Explores the role of marketing in organizations and key marketing concepts.
Covers the marketing environment, customer behavior in the digital age, market research, and the marketing planning process.
Includes the marketing mix and a tactical planning framework.
Assessment: Multiple-Choice Question Examination (controlled assessment) - 50% pass grade.

Module 2: Customer Insights

17 credits
Elective module
Focuses on customer loyalty, customer experience, and customer insight.
Explores the needs and wants of contemporary customers and their behavior.
Teaches methods for gaining customer insights and mapping the customer journey.
Assessment: Organization-based assignment - 50% pass grade.

Module 3: Planning Campaigns

17 credits
Core module
Equips students with the knowledge and skills to plan and implement successful marketing campaigns.
Covers the campaign planning process, analyzing an organization's current position, setting campaign objectives, implementing campaigns, and measuring and evaluating success.
Includes a tactical planning framework.
Assessment: Organization-based assignment - 50% pass grade.

Assessment:

Assessed by the CIM through multiple-choice question exams and organization-based assignments.
Specific assessment details and criteria are provided by the CIM.

Teaching:

Taught by experienced marketing professionals and academics.
Utilizes a variety of teaching methods, including lectures, seminars, workshops, and group work.
Provides access to online learning resources and support.

Careers:

Graduates can pursue careers in various marketing roles, such as:
Marketing assistants
Marketing coordinators
Marketing executives
Marketing managers
Marketing consultants
The program also prepares graduates for further study in marketing or related fields.

Other:

The University of Wolverhampton Business School is a Chartered Institute of Marketing (CIM) accredited study center.
The program offers students the opportunity to gain a CIM Professional Certificate in Marketing, a recognized qualification in the marketing industry.
Graduates can benefit from the University's Career and Employability Service, which provides support with job hunting and career development.

Please note:

This information is based on the provided context and may not be exhaustive.
Specific details about the program, such as module content, assessment criteria, and teaching methods, may be subject to change.
It is recommended to contact the University of Wolverhampton for the most up-to-date information.

About University

University of Wolverhampton

Overview:

The University of Wolverhampton is a public university located in Wolverhampton, England. It offers a wide range of undergraduate and postgraduate courses, as well as degree apprenticeships and CPD short courses. The university is known for its strong focus on student support and its commitment to providing a high-quality learning experience.

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Students at the University of Wolverhampton can expect a vibrant and supportive campus environment. The university has a strong sense of community, with a variety of clubs, societies, and events to get involved in. The university also has a number of facilities and services to support student life, including a gym, a Students' Union, and a library.

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The university has a strong commitment to research, with a number of research centers and institutes. The university also has a strong international focus, with a number of programs and services for international students.

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Program Details

Intakes

Program Overview