| Program start date | Application deadline |
| 2024-09-01 | - |
Program Overview
It prepares students for further studies or entry-level positions in fields such as advertising, graphic design, digital media marketing, and video production. The program emphasizes hands-on experience with industry-standard software and hardware, along with theoretical foundations in visual communication, content creation, and media trends. Graduates develop a professional media-arts portfolio and gain valuable connections with the local arts community.
Program Outline
Degree Overview:
Overview:
The Media Arts Fundamentals program is a one-year Ontario College Certificate offered at St. Lawrence College's Kingston Campus.
- Gain proficiency in digital tools for content creation.
- Develop effective communication and content creation skills.
- Prepare a professional media-arts portfolio.
Program Description:
This program focuses on hands-on experience with industry-standard software and hardware, along with theoretical foundations in visual communication, content creation, and media trends. They also gain experience in creating and managing digital portfolios and web presences.
Outline:
The Media Arts Fundamentals program consists of two semesters, each containing six courses:
#Semester 1:
COMM 110
Communications for College (focuses on communication skills development).
MDIA 1000
Content Creation Studio 1 (applies technical skills and theory to content creation, exploring industry platforms, audience development, and content creator success).
MDIA 1003
Digital Tools 1 (introduces foundational software and hardware tools for image, video, audio, and motion graphics creation, with applications across different courses).
MDIA 101
Introduction to Media Arts (examines visual literacy, media history, critical thinking, media analysis, and cultural communication).
DESI 1003
Digital Media 1 (explores digital imaging techniques, camera operation, composition principles, visual communication, and industry-standard software for image editing and optimization).
GENE
General Education Course (varies, focusing on general academic skills).
#Semester 2:
MDIA 1006
Media Arts Portfolio (develops and showcases a digital portfolio and online presence, exploring networks with creators and audiences, considering audience engagement, and serving the needs of society).
MDIA 1004
Digital Tools 2 (furthers skills in existing tools and introduces innovative technologies like AI, AR, and VR for richer media projects and creative goals).
MDIA 1001
Content Creation Studio 2 (focuses on creating content for diverse platforms, audience targeting strategies, multi-platform development, and analyzing successes and challenges of various content creators).
Assessment:
The program uses various assessment methods, including:
- Assignments (individual and group projects, essays, case studies).
- Presentations (demonstrations of skills, creative projects).
- Portfolio development (showcasing skills, knowledge, and industry-specific competencies).
- Exams (testing theoretical understanding). The specific weight and criteria for each component may vary across courses.
Teaching:
Teaching Methods:
- Interactive lectures (combining theory with real-world examples and discussions).
- Hands-on labs (active engagement with software, equipment, and projects).
- Group work (collaboration and communication skills development).
- Community partnerships (practical experiences and industry exposure).
Faculty:
- Experienced professionals with expertise in specific media and design areas.
- Active researchers contributing to the evolving media landscape.
- Committed to student learning and success.
Unique Approaches:
- Portfolio development as a central focus.
- Emphasis on industry trends and career exploration.
- Strong connections with local arts and media organizations.
Careers:
Graduates of the Media Arts Fundamentals program pursue careers in diverse areas, such as:
- Advertising
- Art history and curation
- Animation
- Digital media marketing
- Graphic design
- Game design
- Multimedia design
- Photography
- Social media
- Video and film production The program provides a foundation for further education in specialized areas, such as Graphic Design, Music and Digital Media, or Fine Arts.
Other:
- International students are welcome to apply.
- The program offers opportunities to participate in community projects. The program provides students with hands-on training in industry-relevant tools and technologies, alongside theoretical foundations and practical experience in content creation, digital communication, and portfolio development.
