Program Overview

Advertising and Marketing Communications (AMC) Management

The Advertising and Marketing Communications (AMC) Management program is designed to train students in the creative and challenging field of advertising. This program includes experiential learning opportunities, small class sizes, and prepares students for an exciting career in advertising and marketing communications.

Overview

This program is ideal for individuals who are "people persons," enjoy digital media, and have strong communication skills. Students will develop a deep understanding of the consumer psyche and learn to create marketing communications messages that reach and influence target consumers.

Program Details

• Code: 0763
• Start Date: September 2026
• Credential: Ontario College Advanced Diploma
• Campus: Kingston
• Program Length: 3 Years
• Delivery: Full-Time
• Open for international students

Program Highlights

Students will be exposed to the complete realm of advertising communications, including creative planning, media buying, direct response, digital advertising, and content development. They will prepare advertising campaigns for real clients, learn to evaluate and recommend marketing communications solutions, and gain hands-on experience through a student-run Ad agency.

Program Outline

The program consists of six semesters, with courses such as:

Semester 1

• COMM 34: Introduction to College Communications
• MCOM 1: Computer Skills for Communications
• MCOM 12: Media Awareness
• MCOM 1004: Introduction to Integrated Marketing Communications
• MARK 1002: Analytics for Digital Marketers
• MCOM 1001: Professionalism in AMC

Semester 2

• MCOM 1003: Personal and Team Dynamics
• MCOM 1005: Introduction to Layout and Design
• MCOM 5: Writing for Marketing Communications
• MCOM 1006: Creative Advertising
• MCOM 19: Consumer Behaviour
• GENE: General Education Course

Semester 3

• MCOM 3: Advanced Layout and Design
• MCOM 2002: Career and Placement Preparation
• MCOM 30: Direct & Interactive Marketing
• MCOM 35: Market Research & Analytics
• MCOM 2003: Social Media Marketing
• MCOM 2004: Client and Project Management
• GENE: General Education Course

Semester 4

• MCOM 7: Business Management and Entrepreneurship
• MCOM 9: Emerging Trends in Mark Comm
• VIDE 30: Video Strategies 1
• WORK 25: Field Placement 1
• MCOM 6: Media Planning and Buying
• GENE 24: Ethics and Critical Thinking

Semester 5

• MCOM 10: Event Marketing & Sales Promomotion
• MCOM 36: Public Relations
• MCOM 43: Interactive Web Marketing
• MCOM 55: Content Marketing
• VIDE 35: Video Strategy 2
• MCOM 3001: Marketing Automation and A.I.

Semester 6

• WORK 26: Field Placement 2
• MCOM 3002: Creative Agency

Requirements

Admission Requirements

• Ontario Secondary School Diploma (OSSD) with the majority of Grade 11 and 12 courses at the C, U or M level
• Grade 12 English at the C or U level
• Grade 11 Math at the C, U or M level

Fees

Canadian Students

• Tuition: $4,024.86 CAD
• Program Fees: $0.00 CAD
• Ancillary Fees: $1,617.67 CAD
• Total: $5,642.53 CAD

International Students

• Tuition: $18,500.00 CAD
• Program Fees: $0.00 CAD
• Ancillary Fees: $2,385.78 CAD
• Total: $20,885.78 CAD

Career Opportunities

Graduates can find employment in diverse areas, including advertising agencies, client-side with big brands, corporations, small businesses, and the not-for-profit sector. Occupations include Marketing Communications Coordinator, Copywriter, Social Media Community Manager, Media Sales Rep, Client Services, Digital Marketing Coordinator, Blogger, PR Coordinator, Event Planner, and more.

Other Information

• The program is delivered using a variety of instruction modes, including classroom, lab, online, and hybrid.
• Students are provided with a St. Lawrence email account for communication.
• Advanced standing is available for applicants with post-secondary credits.
• Credit transfer opportunities are available with partner institutions.

Credit Transfer Opportunities

• Athabasca University - Bachelor of Professional Arts - Communications Studies
• Royal Roads University - Bachelor of Arts in Professional Communication
• Robert Gordon University - BA (Hons)

Related Programs

• Advertising and Marketing Communications (AMC) - Ontario College Diploma (2 Years)
• Digital Marketing Communications (DMC) - Ontario College Graduate Certificate (1 Year)