Program Overview

The Advertising and Marketing Communications (AMC) program at St. Lawrence College is a 2-year diploma program that equips students with the knowledge and skills to develop effective marketing communication messages. The program covers a comprehensive range of topics, including consumer behavior, advertising strategy, creative development, and social media marketing. Students gain practical experience through group projects, case studies, and real-world client projects. The program features experienced faculty with industry expertise and a focus on experiential learning.