Master of Business Administration (MBA)

Program Overview

---

The Westcliff University MBA program equips individuals with the knowledge and skills to excel in management roles. It offers a comprehensive curriculum with core courses in functional business components and a choice of concentrations. The program emphasizes strategic management, technology integration, and a global perspective, preparing graduates for success in various industries.

Program Outline

---

Degree Overview

---

MBA Program Description:

The Westcliff University Master of Business Administration (MBA) degree program is designed to prepare individuals for careers in management, specifically for men and women to develop knowledge and skills needed to be competent business management professionals. This program aims to qualify graduates to seek employment in various industries, including computer-related services, investment banking/securities, and consulting roles in marketing, research, analysis, and/or finance. The program focuses on providing students with a strong foundation in functional business components such as economics, marketing, accounting, finance, law, organizational behavior, and leadership. It emphasizes strategic management concepts and principles, incorporating recent research findings, the importance of human relations skills, and integrates strategic management processes through an objective worldview.

---

Program Learning Outcomes:

The MBA program seeks to develop graduates who can function effectively in upper-middle and top management positions, demonstrating the following skills and abilities:

---

Integrating diversity and global perspective:

Value and incorporate diversity and a global perspective into business decisions.

---

Quantitative data analysis and communication:

Effectively analyze, evaluate, and communicate quantitative data to improve and sustain strategic business initiatives.

---

Outline

---

Program Structure:

The MBA program consists of 36 credit hours, divided into core courses and concentration courses.

---

Core Courses (24 credit hours):

• ECO 500: Managerial Economics (3 credit hours)
• FIN 500: Financial & Accounting Skills for Managers (3 credit hours)
• LDR 500: Organizational Leadership (3 credit hours)
• MGT 500: Strategic Management in a Globalized Economy (3 credit hours)
• MIS 500: Managing Information Systems & Technology (3 credit hours)
• MKT 500: Marketing Management (3 credit hours)
• ORG 500: Organizational Behavior (3 credit hours)

---

Capstone Course (3 credit hours):

• CAP 611: SMART Capstone

---

Concentration Courses (12 credit hours):

Students choose one of the following concentrations, completing four courses (12 credit hours) in their chosen area:

• Strategic and Innovative Leadership
• Financial Management
• Global Business
• Organizational Management
• Entrepreneurship
• Healthcare Administration
• Digital and Strategic Marketing
• Cybersecurity
• Data-Driven Decision Making
• Web Development & Design

---

Course Schedule:

The MBA program offers courses in both online and on-campus formats, allowing students to choose a schedule that suits their needs.

---

Module Descriptions:

• Core Courses:
• Managerial Economics (ECO 500):
This course introduces students to microeconomics and macroeconomic concepts relevant to business decision-making.
• Financial & Accounting Skills for Managers (FIN 500): Students learn fundamental financial and accounting concepts needed for effective financial decision-making and business analysis.
• Organizational Leadership (LDR 500): This course explores leadership principles, styles, and practices in organizational settings.
• Strategic Management in a Globalized Economy (MGT 500): Students analyze and formulate strategic management plans in the context of globalization.
• Marketing Management (MKT 500): Students learn marketing principles and strategies for creating and delivering value to customers.
• Organizational Behavior (ORG 500): This course examines individual and group behavior in organizations, exploring factors influencing behavior, work motivation, and team dynamics.

---

Assessment

---

Assessment Methods:

Students are assessed in various ways throughout the program, including:

• Class participation
• Response to discussion questions
• Writing research papers
• Group assignments
• Case study analyses
• Quizzes
• Mid-term and final examinations (Comprehensive Learning Assessments)

---

Assessment Criteria:

Assessment criteria vary depending on the specific assessment method and course objectives. However, general criteria include:

• Clarity of communication
• Critical thinking and analysis
• Ability to apply concepts and theories to real-world scenarios
• Problem-solving and decision-making skills
• Ethical reasoning
• Effective use of evidence
• Quality of research and information presentation
• Professionalism and teamwork

---

Teaching

---

Teaching Methods:

Westcliff University employs diverse teaching methods in the MBA program, including:

• Lectures
• Case studies
• Group discussions
• Simulations
• Presentations
• Guest speaker sessions
• Online learning platforms

---

Faculty:

• Faculty members in the MBA program are experienced professionals and scholars with expertise in various business disciplines.
• They bring practical knowledge and real-world insights to the classroom, ensuring students gain relevant skills and knowledge.
• Faculty members maintain active research agendas, contributing to the advancement of business knowledge and sharing their expertise with students.

---

Unique Approaches:

• SMART Capstone Project: This unique capstone experience provides students with hands-on experience working on real-world business projects with companies in their chosen industry.
• Global Perspective: The program incorporates a global perspective into the curriculum, preparing students for success in the increasingly interconnected business landscape.
• Technology Integration: The MBA program emphasizes the effective use of technology for business decision-making, equipping students with the necessary skills to thrive in the digital age.
• Diverse Learning Environment: The program welcomes students from various backgrounds and experiences, creating a rich learning environment for knowledge sharing and collaboration.

---

Careers

---

Potential Career Paths:

The Westcliff University MBA program prepares graduates for a wide range of career opportunities in various industries. Some potential career paths include:

• Management consultant
• Financial analyst
• Marketing manager
• Operations manager
• Human resources manager
• Healthcare administrator
• Project manager
• Entrepreneur

---

Career Opportunities:

The program helps students develop the skills and knowledge necessary to pursue career advancement opportunities or transition into new management positions.

• Career Services: Westcliff University offers comprehensive career services to assist students with resume writing, interview preparation, job search strategies, and networking opportunities.
• Alumni Network: Graduates join a strong alumni network, providing access to mentorship opportunities and expanding their professional connections.
• Industry Partnerships: The program maintains close relationships with industry partners, providing students with opportunities for internships, networking, and potential job placements.

---

Other

• Accreditation: Westcliff University is accredited by the Western Association of Schools and Colleges (WASC) Senior College and University Commission (WSCUC).
• Transferability of Credits: Students can transfer up to six credit hours of relevant coursework from other accredited institutions.