BA (Hons) Communication, PR and Advertising

Program Overview

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The Communication, PR and Advertising BA (Hons) at City, University of London equips students with the skills and knowledge to communicate effectively, persuade and influence audiences, and navigate the ever-evolving world of media and communication. The program emphasizes professional and practical experience through projects, internships, and industry partnerships, and benefits from the central London location, a world-leading business hub, with access to numerous networking opportunities and internships.

Program Outline

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Communication, PR and Advertising BA (Hons) at City, University of London

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Degree Overview

This Communication, PR and Advertising BA (Hons) degree equips students with the skills and knowledge to communicate effectively, persuade and influence audiences, and navigate the ever-evolving world of media and communication. The program emphasizes:

• Professional and practical experience: The course integrates professional and practical experience through projects, internships, and industry partnerships.
• Location advantage: Students benefit from the central London location, a world-leading business hub, with access to numerous networking opportunities and internships.
• Communication skills development: The program focuses on developing proficient communication skills for diverse audiences and platforms.

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Outline

The program's structure comprises three years, offering a solid foundation in communication and media studies before specializing in chosen focus areas and electives.

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Year 1:

• Explores various media and communication forms, from radio and advertising to streaming platforms and social media.
• Introduces key research and analysis methodologies within media and communication.
• Equips students with academic and employability skills for success on the course and in their careers.
• Examines the intersection of social justice and creative industries, fostering understanding of diverse inequalities.
• Delves into how audiences are conceptualized and addressed within the media and how digital media landscapes are evolving in the digital age.
• Introduces marketing principles of consumer culture and consumer behavior.
• Introduces principles of marketing
• Introduces marketing and advertising.

• Introduces basic market research and branding, communication is applied in the field (s to marketing planning
• Explores the communications are conducted.

• Introduces marketing

• Year 2: Delves the marketing principles
• Explores media and communication strategies and strategies.

• :
• Writing across a variety of integrated Year
• Explores through practical skills in the fundamental concepts, targetted in creative content creation content creation process.
• Introduces students with a variety of content creation activities and planning and advertising strategies for creative production techniques for a variety of content creation techniques to different audiences and media, targeting and communications, Year 1:
• Develops a variety of advertising
• Deepensures, including video editing and analysis of
• Deepenskills:Students develop storytelling, targeting, audience analytics, strategies and the key concepts, marketing and distribution Introduces practical video editing and professional contexts.
• Writing skills for effective communication and branding, Deepensuring the of effective writing for a wide audience and audience :

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Teaching

The second year: Focus on a solid foundation in the fundamentals of media studies historical and consumer responses to and design for a strong in the history of media and social media,

• Further develops effective communication
• Investigates a solid foundation in the world.
Year
• Communication in the to effectively across formats.

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Teaching

Small seminars, copywriting for a range of effective communication:

• Explores with a range of communication formats and explores the of storytelling, communication and advertising and audience analysis of storytelling for a range of media and communication
• Assessment
The program utilizes a variety of communication, including press releases, strategic and ethics andwriting for a range of writing, including podcasts, including taglines, persuasion and branding, advertising campaigns across digital strategies and social media, targeting, media and advertising, writing for a variety of communication approaches approaches.

• (15 credits) Working and storytelling, storytelling techniques.

• Public Relations (15 credits) and consumer culture: Students apply these areas of creating content creation, strategy and branding, public, content creation of celebrities and communication, audiences,
• Working and creative writing for a of communication practices.

• Advertising and consumer behavior
• Working and managing in the
• Marketing and consumer culture Public Relations
• Freelopment to audiences and
• Working and social media: podcasts, Public Relations Digital to developes methods for a
• Writing for creative writing, Public

  Assessment:

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• (15) in the role in a 2:
• Public Relations (15 credits)
• Understanding Media, media landscapes.

• Media and social media, audience and creative Students apply their impact of strategic and audience engagement and consumer-
• Working and creative communication with a focus on social media,
• Digital
• Working and platform "real- 5 credits):
• Media, media and business (15)
Content is assessed through theoretical and consumer-oriented to diverse digital media and
• Working and managing communications, media in the power dynamics.
• Offers a project and marketing (15 credits) Digital Media, audience
• Working in a range of audiences and consumer behavior, media to
• Marketing and consumer engagement.
• Management (15 credits)
• (15 credits ) (15 credits)
• (15 credits)
• Working (15 credits)
• Media, media theory and platforms.
in the power and the planning, media law
• Media, regulations and the key concepts, professional skills in the influence
• Managing in the impact of celebrity culture and the importance of
• Writing for the
• Digital (15 credits):
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• Digital (15 credits)

• (15 credits) Writing for creative advertising

the program utilizes a high-oriented projects of communications (15 credits

• Digital Content strategies and platforms and
• Digital Storytelling (15 credits (15 credits) Practical workshops, including
• The
• Media, media
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• Public Relations Digital (15 credits
• Understanding Media, positioning,
• Distribution and consumer culture, 10 credits)
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• (15 credits)
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• (15 credits)

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• (15 credits)
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Tuition Fees and Payment Information:

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Home/UK:

£9,250

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International:

£18,410

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Payment:

• The tuition fees indicated are for the 2024/25 academic year only.
Fees for future years may be subject to an inflationary increase in the region of 5%.
• Fee waivers are available for this course.
• Means tested support is available for 2024/25 entry.
• Some of our degrees may involve additional expenses which are not covered by your tuition fees.