Tuition Fee
GBP 460
Per year
Start Date
Medium of studying
Fully Online
Duration
2 months
Program Facts
Program Details
Degree
Courses
Major
Event Management
Area of study
Services
Education type
Fully Online
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
GBP 460
About Program
Program Overview
This 10-week online program provides a comprehensive overview of event management, covering topics such as strategic planning, marketing, financial control, and logistics. Led by industry expert Liam Devine, the program combines lectures, case studies, and group work to equip students with the skills to organize and manage live events of all types and sizes. Students will learn best-practice techniques and gain hands-on experience through a group event project.
Program Outline
(Information about the degree overview is not available in the provided context.)
Outline:
Course Duration:
10 weeks (unconfirmed)
Course Schedule:
Taught online on weekday evenings (unconfirmed)
Course Content:
- Strategic planning
- Marketing, advertising and promotion
- Financial control
- Budgeting
- Costing process
- Sourcing quotes
- Setting prices
- Revenue generation
- Sponsorship
- Staging and event design
- Logistics
- Production schedules
- Event operations
- Legal context
- Venue and artist contracts
- Health and safety
- Risk management
Modules:
- Introduction to Event Management: This module introduces the fundamentals of event management, including the different types of events, the event management process, and the different roles within the event industry.
- Strategic Planning: This module covers the importance of strategic planning for events, including how to set event objectives, develop a target audience, and create a marketing plan.
- Marketing and Promotion: This module explores the different marketing and promotion channels used for events, including social media, advertising, and public relations.
- Financial Control: This module covers the fundamentals of financial control for events, including budgeting, cost analysis, and revenue generation.
- Sponsorship: This module explores the role of sponsorship in event management, including how to identify sponsorship opportunities, negotiate sponsorship agreements, and activate sponsorships.
- Logistics and Operations: This module covers the logistical and operational aspects of event management, including venue selection, booking suppliers, and managing event day operations. (Information about the assessment is not available in the provided context.)
Teaching:
Teaching Methods:
- Lectures: The course will be delivered through a combination of lectures, discussions, and group work.
- Case Studies: Liam will share his experiences through various case studies during the course. Students will explore how major events, such as the Olympics or Glastonbury, are organized and managed, taking examples of best practice and learning how to apply them to their own work.
Faculty:
- Liam Devine: Liam Devine has more than 20 years' experience of live event management, organizing everything from tours for the likes of Elton John and Oasis to being part of the team responsible for Reading Festival in 2018. (Information about the career opportunities is not available in the provided context.)
Other:
- This course is designed to help students organize and manage live events of all types and sizes.
- Students will learn how to apply best-practice events management techniques to their events.
- Students will gain an excellent overview of event management and learn the skills they need to organize and manage events of all sizes.
- Students will be able to plan and deliver a group event, putting their learnings into practice.
- The course is taught online on weekday evenings, allowing students to easily fit their learning around other commitments.
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About University
City University of London
Overview:
City, University of London is a public research university located in London, England. It is known for its focus on business, practice, and the professions, offering a wide range of undergraduate and postgraduate programs. The university is renowned for its strong academic reputation and its commitment to providing students with a high-quality learning experience.
Services Offered:
City University of London provides a comprehensive range of services to its students, including:
Library Services:
Access to extensive library resources, including books, journals, databases, and online resources.Moodle:
An online learning platform for accessing course materials, submitting assignments, and communicating with instructors.Email:
A university-provided email account for official communication.Staff Directory:
A searchable directory of staff members and their contact information.Term Dates:
Information on the academic year and term dates.Room Booking:
A system for booking rooms on campus for meetings, events, and other purposes.Schools and Departments:
Information on the various schools and departments within the university.Student Life and Campus Experience:
City University of London offers a vibrant and diverse student experience, with a strong emphasis on:
London Experience:
The university's location in London provides students with access to a wide range of cultural, social, and professional opportunities.Sports:
A variety of sports clubs and facilities are available for students to participate in, both competitively and non-competitively.Social Activities and Groups:
Numerous student societies and groups cater to diverse interests, providing opportunities for social interaction and personal development.Student Wellbeing:
The university offers a range of support services to ensure students' health and wellbeing, including learning support, personal tutoring, and counseling.Career Development:
The university provides career guidance and support services to help students prepare for their future careers.Key Reasons to Study There:
Strong Academic Reputation:
City University of London is consistently ranked highly in national and international rankings.Focus on Business, Practice, and the Professions:
The university's programs are designed to provide students with the skills and knowledge they need to succeed in their chosen careers.Location in London:
The university's location in the heart of London provides students with access to a wealth of opportunities.Vibrant Student Life:
City University of London offers a diverse and engaging student experience.Excellent Career Support:
The university provides comprehensive career guidance and support services.Academic Programs:
City University of London offers a wide range of academic programs across various disciplines, including:
Business and Management:
Bayes Business School is renowned for its programs in finance, accounting, marketing, and entrepreneurship.Law:
The City Law School is a leading institution for legal education, offering programs in law, international law, and legal practice.Health and Psychological Sciences:
The School of Health & Psychological Sciences offers programs in nursing, midwifery, psychology, and other health-related fields.Science and Technology:
The School of Science & Technology offers programs in computer science, engineering, mathematics, and other STEM fields.Communication and Creativity:
The School of Communication & Creativity offers programs in journalism, media, performing arts, and language studies.Other:
Merger with St George's:
City University of London has merged with St George's, University of London, forming a new institution called City St George's, University of London.Awards and Accreditations:
The university has received numerous awards and accreditations for its teaching, research, and commitment to equality and diversity.Global City:
City University of London is a global institution with a strong international presence.University of London:
City University of London is a member of the University of London, a federation of 18 independent colleges and institutes.Total programs
427
Admission Requirements
Entry Requirements:
UK/EU Applicants:
- GCSEs: Grade 4 in English Language and Maths, or an equivalent qualification.
- A Level: Two A-level passes, with at least one grade C, must be in a relevant subject such as Business Studies, Economics, History, Law, Politics, Psychology, Sociology or a related discipline.
- Other UK Qualifications: BTEC National Diploma in a relevant subject, with distinction in two units and merit in three, or BTEC Extended Diploma in a relevant subject with at least three merit grades.
- Scottish Highers: Two passes (Band C) with equivalent at National 5, with English and Mathematics at a level equivalent to GCSE Grade C.
- Irish Highers: Two Higher level subjects at Grade 4 or above (including Mathematics and English).
International Applicants:
- IELTS: 6.5 (overall) with 6.0 in all sub-skills.
- TOEFL iBT: 90 with a minimum of 22 in reading and writing sections.
- PTE Academic: 65 in overall, with no less than 59 in any one component.
- Cambridge English Advanced Certificate: Grade C, with 176 overall and no less than 55 in any single component.
- IB Diploma: 30 points, with 5 in all Higher Level subjects.
- High School Diploma: Completion of high school with a 3.0 GPA or equivalent in relevant subjects, dependent on individual country requirements.
Language Proficiency Requirements:
All international applicants, where English is not their native language, are required to demonstrate the necessary language proficiency through an internationally recognized English language test. The minimum required scores are outlined above in the Entry Requirements section. Specific details regarding Entry Requirements for postgraduate taught degrees or postgraduate research degrees are not found in the provided context.
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