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Students
Tuition Fee
GBP 140
Per course
Start Date
Medium of studying
Duration
1.0 days
Program Facts
Program Details
Degree
Courses
Major
Technical Communication | Web Design | Web Development
Area of study
Information and Communication Technologies
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
GBP 140
Intakes
Program start dateApplication deadline
2024-06-08-
About Program

Program Overview


This Writing for the Web and Digital Media short course equips learners with the skills to write effectively for online platforms. It covers essential aspects such as web writing, audience engagement, content presentation, and SEO. Participants gain practical knowledge and hands-on experience through in-class exercises and personalized guidance. Upon completion, they receive a certificate and are prepared for careers in digital media, including content writing, copywriting, and social media management.

Program Outline


Writing for the Web and Digital Media Short Course: Comprehensive Breakdown


Degree Overview:

This Writing for the Web and Digital Media short course aims to equip learners with the essential skills and knowledge to write effectively for online platforms. It focuses on enhancing writing skills, understanding audience engagement strategies, and creating impactful content for various digital media outlets.


Outline:

The course spans one day and delves into the following key areas:

  • Writing for the Web: This module explores the unique characteristics of web writing and how it differs from traditional writing styles.
  • It equips learners with the tools to improve clarity, conciseness, and search engine optimization (SEO) in their writing.
  • Finding the Story: Participants learn how to identify and extract compelling stories within their organization or field of expertise.
  • This module helps them develop captivating narratives that resonate with their target audience.
  • Engaging Your Audience: The course delves into effective audience engagement strategies.
  • Participants gain insights into how to attract and retain readers' attention in the digital landscape.
  • Presenting Content Effectively: This module focuses on optimizing content presentation for various online platforms.
  • Learners explore best practices for formatting, structuring, and visually appealing content creation.
  • Finding the Right Tone and Voice: Participants learn how to identify and develop the appropriate tone and voice for their organization's online communication, ensuring consistency and brand alignment.
  • Editing and Proofreading Skills: The course emphasizes the importance of meticulous editing and proofreading in online writing.
  • Participants refine their skills to ensure error-free and polished content.
  • Titles and Subheadings: This module explores best practices for crafting effective titles and subheadings that attract readers and accurately reflect the content's essence.
  • Blogging: Participants learn the benefits and strategies of utilizing blogging as a valuable content marketing tool.
  • The module covers essential aspects of establishing and maintaining a successful blog.
  • Editorial Planning: This module focuses on the importance of organized content creation.
  • Learners explore effective editorial planning techniques to ensure consistent and strategic content delivery.
  • Keywords and SEO: Participants delve into the world of keywords and SEO, understanding how to strategically utilize them to improve their content's visibility and search engine ranking.
  • Content Marketing: The course explores the principles of content marketing and how it can be leveraged to promote an organization and its offerings.
  • Writing for Different Platforms: Participants learn how to adapt their writing style and approach to suit the specific requirements of various online platforms, such as social media, websites, and email marketing.

Assessment:

The course utilizes a combination of assessment methods:

  • In-class written exercises: Participants engage in writing activities during the workshop to apply their learnings and receive feedback.
  • Informal questions and answers: The interactive nature of the course fosters an environment for participants to ask questions and engage in discussions with the tutor, clarifying concepts and consolidating their understanding.
  • Following successful completion of the course, participants receive an official City, University of London certificate.

Teaching:

The course is delivered by an experienced digital professional who employs a seminar-style format to facilitate active learning and engagement. The small group setting allows for personalized attention and tailored guidance.


Careers:

This short course equips participants with versatile skills and knowledge applicable to various career paths in the digital media industry. Potential opportunities include:

  • Content writer
  • Copywriter
  • Digital marketer
  • Social media manager
  • Web editor
  • Blogger
  • Communications specialist
  • Public relations professional

Other:

  • The course is open to individuals from all industry sectors and backgrounds.
  • Participants are encouraged to bring their own content and organizational examples to work on during the workshop.
  • The tutor provides additional reading materials throughout the course to further enhance participants' learning experience.

Additional Information:

  • Course duration: 1 day
  • Course schedule: Saturday, 10:30 am - 4:30 pm
  • Course fees: £140 (no VAT)
  • Application deadline: 4th June 2024 (for the 8th June start date)
  • Booking link: https://www.city.ac.uk/short-courses/writing-web-and-digital-media
  • Course website: https://www.city.ac.uk/short-courses/writing-web-and-digital-media

Note:

This information is based on the provided context and may be subject to change. Please refer to the official course website for the most up-to-date information.

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About University
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Courses

City University of London


Overview:

City, University of London is a public research university located in London, England. It is known for its focus on business, practice, and the professions, offering a wide range of undergraduate and postgraduate programs. The university is renowned for its strong academic reputation and its commitment to providing students with a high-quality learning experience.


Services Offered:

City University of London provides a comprehensive range of services to its students, including:

    Library Services:

    Access to extensive library resources, including books, journals, databases, and online resources.

    Moodle:

    An online learning platform for accessing course materials, submitting assignments, and communicating with instructors.

    Email:

    A university-provided email account for official communication.

    Staff Directory:

    A searchable directory of staff members and their contact information.

    Term Dates:

    Information on the academic year and term dates.

    Room Booking:

    A system for booking rooms on campus for meetings, events, and other purposes.

    Schools and Departments:

    Information on the various schools and departments within the university.

Student Life and Campus Experience:

City University of London offers a vibrant and diverse student experience, with a strong emphasis on:

    London Experience:

    The university's location in London provides students with access to a wide range of cultural, social, and professional opportunities.

    Sports:

    A variety of sports clubs and facilities are available for students to participate in, both competitively and non-competitively.

    Social Activities and Groups:

    Numerous student societies and groups cater to diverse interests, providing opportunities for social interaction and personal development.

    Student Wellbeing:

    The university offers a range of support services to ensure students' health and wellbeing, including learning support, personal tutoring, and counseling.

    Career Development:

    The university provides career guidance and support services to help students prepare for their future careers.

Key Reasons to Study There:

    Strong Academic Reputation:

    City University of London is consistently ranked highly in national and international rankings.

    Focus on Business, Practice, and the Professions:

    The university's programs are designed to provide students with the skills and knowledge they need to succeed in their chosen careers.

    Location in London:

    The university's location in the heart of London provides students with access to a wealth of opportunities.

    Vibrant Student Life:

    City University of London offers a diverse and engaging student experience.

    Excellent Career Support:

    The university provides comprehensive career guidance and support services.

Academic Programs:

City University of London offers a wide range of academic programs across various disciplines, including:

    Business and Management:

    Bayes Business School is renowned for its programs in finance, accounting, marketing, and entrepreneurship.

    Law:

    The City Law School is a leading institution for legal education, offering programs in law, international law, and legal practice.

    Health and Psychological Sciences:

    The School of Health & Psychological Sciences offers programs in nursing, midwifery, psychology, and other health-related fields.

    Science and Technology:

    The School of Science & Technology offers programs in computer science, engineering, mathematics, and other STEM fields.

    Communication and Creativity:

    The School of Communication & Creativity offers programs in journalism, media, performing arts, and language studies.

Other:

    Merger with St George's:

    City University of London has merged with St George's, University of London, forming a new institution called City St George's, University of London.

    Awards and Accreditations:

    The university has received numerous awards and accreditations for its teaching, research, and commitment to equality and diversity.

    Global City:

    City University of London is a global institution with a strong international presence.

    University of London:

    City University of London is a member of the University of London, a federation of 18 independent colleges and institutes.

Total programs
427
Admission Requirements

Entry Requirements:


EU (Home) Students:

  • A good honours degree (2:1 or above) in a relevant subject.
  • We will consider applicants with a 2:2 if they have relevant work experience.
  • A minimum of 2 years of relevant work experience.
  • A strong personal statement outlining your interest in the course and your career goals.
  • Two academic references.
  • A CV.

International (Overseas) Students:

  • An equivalent overseas qualification to a good honours degree (2:1 or above) in a relevant subject.
  • A minimum of 2 years of relevant work experience.
  • A strong personal statement outlining your interest in the course and your career goals.
  • Two academic references.
  • A CV.
  • Evidence of English language proficiency.

English Language Proficiency Requirements:


EU (Home) Students:

  • If your first language is not English, you will need to demonstrate that your English language proficiency is at a level that will enable you to succeed on the course.
  • You can do this by obtaining a minimum score of 65 on the Internet-based TOEFL test, or a minimum score of 7.0 on the IELTS test.

International (Overseas) Students:

  • If your first language is not English, you will need to demonstrate that your English language proficiency is at a level that will enable you to succeed on the course.
  • You can do this by obtaining a minimum score of 79 on the Internet-based TOEFL test, or a minimum score of 7.0 on the IELTS test.

Additional Information:

  • Applicants with a background in a non-relevant subject may be considered if they have demonstrably relevant work experience.
  • We may also consider applicants with other qualifications or experience that they believe make them suitable for the course.
  • All applications are considered on a case-by-case basis.
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