Program Overview

MSc Digital Marketing Programme

Programme Overview

The MSc Digital Marketing programme has been selected by BSBI among many prestigious international programmes offered by UCA. By combining a practical and interactive approach with discussions on pioneering changes, the MSc in Digital Marketing course empowers you to grow in your studies and digital marketing career.

Programme Fee

• Berlin: February, May, October
  • International students: €13,250
  • EU students: €8,450
• Paris: November
  • International students: €13,250
  • EU students: €8,450

Key Programme Information

• Duration: 18 months (Berlin), 24 months (Paris)
• Intakes: February, May, October (Berlin); November (Paris)
• Campus: Berlin, Germany; Paris, France
• Degree awarded by: University for the Creative Arts (UCA)
• Price: €13,250 (International students), €8,450 (EU students)

Entry Requirements

• Minimum age: 21
• Academic qualifications: Strong undergraduate degree from a recognised university
• English language requirements: Access the Proof of English Guide (UCA) for more information

Programme Structure

The MSc Digital Marketing programme spans four terms, providing a comprehensive foundation in key marketing principles. During the first three terms, the programme will cover fundamental topics such as marketing communications, consumer behaviour and research, and strategic marketing management. Students will also attend modules on academic research methods. In the final term, you will research and prepare a dissertation on a topic of your choice.

Modules

• Term 1
  • Strategic Marketing Management
  • Digital Marketing Communications
• Term 2
  • Consumer Behaviour
  • Cross-cultural Management
• Term 3
  • Project Management and Leadership
  • Global Marketing Management
• Term 4
  • Dissertation / Project

Learning Outcomes

Upon successful completion of the MSc in Digital Marketing programme, graduates will be able to:

• Understand how the specific features of marketing work together to inform strategy and operations in a range of digital marketing business contexts
• Display a critical awareness of current issues and new insights in digital marketing businesses informed by the forefront of academic and professional practice
• Plan and manage their learning and ongoing professional development by making appropriate use of professional networks, opportunities, and research publications

Career Progression

Whether you want to work in the private, public, or charity sector, the Master’s in Marketing Germany programme will give you the necessary skills to help you progress in your industry as an expert marketer. With your new understanding of digital marketing, you could also set up your own business or pursue further studies.

Career Opportunities

• Digital Marketing Manager
• Influencer Marketing Manager
• Digital Analytics Manager
• Email Marketing Specialist
• Marketing Communications Professional

Additional Content

• Digital Marketing ProSuite: 5 Essentials
  • Search Engine Optimisation (SEO) Essentials
  • Search Engine Marketing (SEM) Essentials
  • Pay-Per-Click Advertising (PPC) Essentials
  • Digital Advertising Fundamentals
  • Google Analytics Essentials

Professional Certificates

BSBI has launched five Professional Certificate courses in order to support students further in their employability, skills, and continued development throughout their education.

FAQs

Is Digital Marketing a Good Career?

Digital marketing is a highly rewarding career with growing demand across various industries. Professionals in this field enjoy diverse job roles, including SEO specialist, content marketer, social media manager, and digital strategist. The dynamic nature of digital marketing offers continuous learning opportunities and the potential for career advancement.

What are the Benefits of Studying for an MSc in Digital Marketing Programme?

Studying for the MSc in Digital Marketing provides a deep understanding of digital marketing strategies, tools, and analytics. It enhances career prospects by equipping students with advanced knowledge in marketing communications, consumer behaviour and research, and strategic marketing management. The programme also gives students a versatile skill set, making them ready to tackle real-world challenges across SEO, paid advertising, analytics, and diverse marketing channels.

Are there Any Internships or Practical Projects Included in the Digital Marketing Master's Programme?

Although the programme doesn’t include internships, the MSc in Digital Marketing programme is taught through a practical and interactive teaching approach, allowing students to discuss innovative ideas while understanding digital marketing concepts. These hands-on experiences provide valuable industry insights, practical skills, and networking opportunities, helping students apply theoretical knowledge in real-world scenarios and boosting their employability.

How Much Does it Cost to Pursue an MSc in Digital Marketing Course in Germany?

The cost of pursuing an MSc in digital marketing in Germany can vary depending on the educational institution. On average, tuition fees range from €10,000 to €20,000 per year. The MSc in Digital Marketing at BSBI costs €13,250 for international students and €8,450 for EU students.

How Important is Accreditation for an MSc in Digital Marketing Programme?

Accreditation is essential for this programme as it ensures it meets high academic and professional standards. Accredited programmes are recognised and respected by employers, enhancing the credibility of your degree and increasing job prospects. It also ensures quality education and a relevant curriculum that is aligned with industry needs.