MSc Digital Marketing

Program Overview

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MSc Digital Marketing Programme

Programme Overview

The MSc Digital Marketing programme has been selected by BSBI among many prestigious international programmes offered by UCA. By combining a practical and interactive approach with discussions on pioneering changes, the MSc in Digital Marketing course empowers you to grow in your studies and digital marketing career.

Programme Fee

• Berlin: February, May, October
  • International students: €13,250
  • EU students: €8,450
• Paris: November
  • International students: €13,250
  • EU students: €8,450

Key Programme Information

• Duration: 18 months (Berlin), 24 months (Paris)
• Intakes: February, May, October (Berlin); November (Paris)
• Campus: Berlin, Germany; Paris, France
• Degree awarded by: University for the Creative Arts (UCA)
• Price: €13,250 (International students), €8,450 (EU students)

Entry Requirements

• Minimum age: 21
• Academic qualifications: Strong undergraduate degree from a recognised university
• English language requirements: Access the Proof of English Guide (UCA) for more information

Programme Structure

The MSc Digital Marketing programme spans four terms, providing a comprehensive foundation in key marketing principles. During the first three terms, the programme will cover fundamental topics such as marketing communications, consumer behaviour and research, and strategic marketing management. Students will also attend modules on academic research methods. In the final term, you will research and prepare a dissertation on a topic of your choice.

Modules

• Term 1
  • Strategic Marketing Management
  • Digital Marketing Communications
• Term 2
  • Consumer Behaviour
  • Cross-cultural Management
• Term 3
  • Project Management and Leadership
  • Global Marketing Management
• Term 4
  • Dissertation / Project

Learning Outcomes

Upon successful completion of the MSc in Digital Marketing programme, graduates will be able to:

• Understand how the specific features of marketing work together to inform strategy and operations in a range of digital marketing business contexts
• Display a critical awareness of current issues and new insights in digital marketing businesses informed by the forefront of academic and professional practice
• Plan and manage their learning and ongoing professional development by making appropriate use of professional networks, opportunities, and research publications

Career Progression

Whether you want to work in the private, public, or charity sector, the Master’s in Marketing Germany programme will give you the necessary skills to help you progress in your industry as an expert marketer. With your new understanding of digital marketing, you could also set up your own business or pursue further studies.

Career Opportunities

• Digital Marketing Manager
• Influencer Marketing Manager
• Digital Analytics Manager
• Email Marketing Specialist
• Marketing Communications Professional

Additional Content

• Digital Marketing ProSuite: 5 Essentials
  • Search Engine Optimisation (SEO) Essentials
  • Search Engine Marketing (SEM) Essentials
  • Pay-Per-Click Advertising (PPC) Essentials
  • Digital Advertising Fundamentals
  • Google Analytics Essentials

Professional Certificates

BSBI has launched five Professional Certificate courses in order to support students further in their employability, skills, and continued development throughout their education.

FAQs

Is Digital Marketing a Good Career?

Digital marketing is a highly rewarding career with growing demand across various industries. Professionals in this field enjoy diverse job roles, including SEO specialist, content marketer, social media manager, and digital strategist. The dynamic nature of digital marketing offers continuous learning opportunities and the potential for career advancement.

What are the Benefits of Studying for an MSc in Digital Marketing Programme?

Studying for the MSc in Digital Marketing provides a deep understanding of digital marketing strategies, tools, and analytics. It enhances career prospects by equipping students with advanced knowledge in marketing communications, consumer behaviour and research, and strategic marketing management. The programme also gives students a versatile skill set, making them ready to tackle real-world challenges across SEO, paid advertising, analytics, and diverse marketing channels.

Are there Any Internships or Practical Projects Included in the Digital Marketing Master's Programme?

Although the programme doesn’t include internships, the MSc in Digital Marketing programme is taught through a practical and interactive teaching approach, allowing students to discuss innovative ideas while understanding digital marketing concepts. These hands-on experiences provide valuable industry insights, practical skills, and networking opportunities, helping students apply theoretical knowledge in real-world scenarios and boosting their employability.

How Much Does it Cost to Pursue an MSc in Digital Marketing Course in Germany?

The cost of pursuing an MSc in digital marketing in Germany can vary depending on the educational institution. On average, tuition fees range from €10,000 to €20,000 per year. The MSc in Digital Marketing at BSBI costs €13,250 for international students and €8,450 for EU students.

How Important is Accreditation for an MSc in Digital Marketing Programme?

Accreditation is essential for this programme as it ensures it meets high academic and professional standards. Accredited programmes are recognised and respected by employers, enhancing the credibility of your degree and increasing job prospects. It also ensures quality education and a relevant curriculum that is aligned with industry needs.

Program Outline

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Degree Overview:

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Overview:

• The MSc Digital Marketing program at BSBI is a 18-month master's program designed to equip students with the skills and knowledge needed to excel in the dynamic field of digital marketing.
• It aims to help students expand their knowledge base, explore the latest trends, and develop their own innovative concepts in digital marketing.
• The program is delivered in collaboration with the University for the Creative Arts (UCA), a highly regarded creative institution in the UK.

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Objectives:

• To provide a comprehensive understanding of the key concepts, strategies, and tools of digital marketing.
• To develop the necessary skills to plan, execute, and measure successful digital marketing campaigns.
• To prepare students for leadership roles in the digital marketing industry.

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Program Description:

• The program consists of four terms, covering both fundamental and advanced topics in digital marketing.
• Students will gain exposure to a wide range of subjects, including:
• Marketing communications
• Consumer behaviour
• Strategic marketing management
• Research methodology
• German language studies
• Digital marketing prosuite (5 essentials)
• The curriculum includes a blend of theoretical knowledge and practical application, with opportunities to work on real-world projects and case studies.

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Outline:

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Program Content:

• Term 1:
• Strategic Marketing Management
• Digital Marketing Communications
• Consumer Behaviour
• Term 2:
• Cross-Cultural Management
• Project Management and Leadership
• Global Marketing Management
• Term 3:
• Study Methods
• Research Methodology
• German Language Studies
• Term 4:
• Dissertation preparation and completion

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Structure:

• Four terms with three terms of coursework and one term dedicated to dissertation research and writing.
• Teaching takes place Monday to Saturday, during morning, afternoon, or evening sessions.

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Individual Modules:

• Strategic Marketing Management: This module provides an overview of strategic marketing concepts, including market analysis, target market selection, and brand positioning.
• Digital Marketing Communications: This module covers various digital marketing communication channels, such as social media, search engine optimization (SEO), and content marketing.
• Consumer Behaviour: This module explores consumer behaviour in the digital world, including online shopping habits and customer decision-making processes.
• Cross-Cultural Management: This module examines the importance of cultural sensitivity in global marketing and the challenges of conducting business in different markets.
• Project Management and Leadership: This module equips students with the skills needed to manage digital marketing projects effectively, including project planning, budgeting, and team leadership.
• Global Marketing Management: This module provides an understanding of the global marketing environment, including international marketing strategies and the challenges of managing international marketing campaigns.

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Assessment:

• Assessment methods:
• Exams
• Assignments
• Case studies
• Group projects
• Presentations
• Dissertation
• Assessment criteria:
• Clarity and coherence of communication
• Depth and breadth of knowledge
• Critical analysis and evaluation
• Creativity and innovation
• Research skills
• Project management and teamwork abilities
• All assessment tasks will be reviewed and evaluated by qualified faculty members based on pre-determined criteria.

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Teaching:

• Teaching methods:
• Interactive lectures
• Seminars
• Workshops
• Guest speakers
• Industry visits
• Faculty:
• Experienced and qualified faculty members with expertise in digital marketing
• Industry professionals with real-world experience
• Visiting professors from top universities
• Unique approaches:
• Emphasis on practical application and case studies
• Focus on developing students' critical thinking and problem-solving skills
• Access to the latest digital marketing tools and technologies

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Careers:

• Potential career paths:
• Digital marketing manager
• Social media manager
• Content marketing manager
• SEO specialist
• PPC specialist
• Analytics specialist
• Marketing consultant
• Career opportunities:
• Opportunities in a wide range of industries, including technology, e-commerce, retail, and financial services
• Options to work in private, public, or charity sectors
• Chances to start your own business or pursue further studies
• Career outcomes:
• The program prepares students for leadership roles in the digital marketing industry.
• Graduates will have the skills and knowledge needed to excel in a rapidly evolving field.
• BSBI's dedicated Careers Service provides support to students and alumni throughout their career journey.
The program's strong focus on practical application, industry engagement, and career development opportunities sets it apart from other programs in the field. Graduates will be well-prepared to take on leadership roles in the digital marketing industry and contribute to the success of businesses in a variety of sectors.

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• International students Price: €12,600
• EU students Price: €8,000
• International students Price: €13,250
• EU students Price: €8,450
• Up to 30% savings for International Students
• 10% savings for EU Students