Program Overview

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MA in Strategic Marketing

The MA in Strategic Marketing will help you develop a critical understanding of strategic marketing and deal with the challenges of fast-changing organisations, as well as giving you an overview of the different requirements of local, national and global markets.

Programme Overview

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Programme Fee

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Key Programme Information

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Entry Requirements

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Programme Structure

Explore the Master of Arts (MA) in Strategic Marketing programme's structure, including the coursework and supplementary learning experiences.

Programme Overview

In this programme, students will start their studies in Barcelona, Spain, with an option to complete their master’s in strategic marketing programme at BSBI in Berlin, Germany. BSBI is proudly partnered with CETT Barcelona School of Tourism, Hospitality and Gastronomy. This programme will be accredited by UNINETTUNO and taught at CETT`s campus in Barcelona.

What Will You Experience?

This MA in Strategic Marketing programme covers key marketing topics to provide you with a good understanding of the field. Additionally, it has been designed to capture the dynamic global changes happening across the market, particularly as new countries become major consumers.

You’ll also have the option to tailor the course to your specific interests with elective subjects in the second semester and will learn through a practical and interactive teaching approach. This will give you the opportunity to discuss new concepts with your tutors and classmates.

The course is delivered on-campus with full access to state-of-the art facilities. Students will also have additional access to course and reading materials via the UNINETTUNO platform.

Why Study This Programme?

This Strategic Marketing Master’s degree is tailored to develop strategic management competencies especially for the marketing sector. You will acquire the most relevant and up-to-date skills and learn how to increase your employability and boost your career, enabling you to move on to more senior positions in your field.

European Credit Transfer and Accumulation System (ECTS)

You will earn a master’s degree with 90 ECTS. This helps student mobility in the EU when it comes to transferring credits from one higher education institution to another.

Who Should Take This Programme?

Our college attracts candidates with visions of becoming future business leaders on the global stage. Therefore, proactive and ambitious individuals who are motivated to acquire the practical skills needed to lead effective marketing campaigns are ideal candidates for this 18-month Master's in Strategic Marketing degree programme.

Programme Fee

• INTAKES
  • Barcelona: November 2025
  • €12,600

Programme Structure

This programme consists of three terms (10 weeks each) and a term of dissertation (12 weeks).

During its first term, the MA in Strategic Marketing will cover fundamental topics such as marketing communications, consumer behaviour and research, and strategic marketing management. On the second and third term, you will be able to choose from a range of elective subjects to steer your course of study towards the most relevant path for you.

Students will also attend modules on academic research methods alongside your master’s degree subjects. On your final term, you will research and prepare a dissertation on a topic of your choice.

The modules of this programme are offered and delivered on campus. Students will also have additional access to course and reading materials via the UNINETTUNO platform.

Modules

• Strategic Marketing Management
• Marketing Communications
• Consumer Behaviour and Research
• Cross-cultural Management
• Project Management and Leadership
• Global Marketing Management
• Research Methods and Dissertation

Study in Barcelona

• Delivery: On campus
• ECTS (European Credit Transfer and Accumulation System): 90
• Duration: 18 months
• Campus: Barcelona
• Degree awarded by Università Telematica Internazionale UNINETTUNO
• Language of instruction: English or Spanish
• 2025 November: €12,600
• Official Italian name: Master di Primo Livello “MA in Strategic Marketing”

Learning Outcomes

MA in Strategic Marketing Graduates will be able to:

• Develop and evaluate marketing strategies
• Research and understand consumer behaviour within marketing campaigns
• Utilise appropriate tools to determine and develop customer profiling
• Develop relevant messaging strategies
• Develop and implement effective communication strategies
• Apply factual and conceptual knowledge of marketing to complex situations
• Understand a wide range of techniques and methodologies used in marketing management

Career Progression

Whether you want to work in the private, public or charity sector, the Masters in Strategic Marketing will give you the necessary skills to help you to progress in your industry as an expert marketer. With your new understanding of marketing, you could also set up your own business or pursue further studies.

Entry Requirements

• Minimum age: 21
• Academic qualifications:
  • Strong undergraduate degree from a recognised university.
  • High school certificate.
• If you do not have a bachelor’s degree, but you have another academic qualification such as HND or a Level 5 Diploma and/or professional experience, you are also welcome to apply. Our experienced team of programme advisors will conduct a preliminary evaluation of your academic credentials and guide you further on the process.

English Language Requirements

Access the Proof of English Guide (UNINETTUNO) here.

Spanish Language Requirements

• B2 level of the common European framework
• Spanish proficiency requirements can be waived for:
  • Native Spanish speakers
  • Applicants who completed their education in Spanish (such as a high school diploma or IB)
  • Applicants who completed their undergraduate degree in Spanish in an Spanish-speaking country

FAQs

What is the Scope of a Strategic Marketing Management Master’s in Germany?

The scope of Strategic Marketing Management covers areas such as market research, brand management, digital marketing and marketing strategy development. It prepares graduates for leadership roles in marketing management, brand strategy, digital marketing, market research and consultancy. Germany's strong economy and innovative business environment provide ample opportunities for marketing professionals.

What Career Opportunities are Available After Completing MA in Strategic Marketing Course?

Graduates can pursue careers as Marketing Managers, Brand Managers, Digital Marketing Specialists, Market Researchers and Marketing Consultants. These roles are available in various industries, including consumer goods, technology, finance and healthcare.

Are there Any Scholarships Available for this MA in Strategic Marketing Program?

Yes, BSBI offers various partial scholarships and financial aid options based on academic merit, financial need and specific criteria for international students.

What are the Key Benefits of Studying Master's in Strategic Marketing Programme in Berlin?

Key benefits include:

• Exposure to a vibrant and innovative business environment
• Access to a diverse and international student community
• Opportunities for internships and networking with industry leaders
• A curriculum that integrates the latest marketing trends and technologies

What Support Services are Available to Students in MA Strategic Marketing Program?

BSBI offers several support services, including academic advising, career counselling, internship placement assistance, networking events and access to alumni networks.