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AI for Business: Driving Innovation

BSBI – Berlin School of Business and Innovation
Berlin , Germany
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About Program
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Program Facts
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Degree
Courses
Major
Business Analytics | Artificial Intelligence | Computer Science | Data Analysis
Area of study
Business & Management | Computer Science & IT
Minor
Business Intelligence and Analytics | Data Science | Artificial Intelligence and Robotics | Machine Learning | Operations Research
Course Language
English
About Program

Program Overview

This program empowers students and professionals with the fundamentals of AI and its applications in business management. Through modules on AI for customer experience, decision-making, and business introduction, participants gain the skills to leverage AI for innovation and competitive advantage. The program is tailored for those seeking to understand AI's impact on business and pursue careers in AI-related fields.

Program Outline

It explores how AI can drive innovation in business management and provide a competitive edge.

Objectives:

  • Understand the fundamental principles of AI and its various applications in business management.
  • Learn how to assess and employ diverse AI-driven decision-making models to address real-world business challenges.
  • Learn how to employ AI-powered techniques and tools to enrich customer experience.

Program Description:

This program is tailored to students and professionals who are interested in business science/management and entrepreneurship, and who want to learn how AI can spur innovation and gain a competitive edge. It also suits anyone who wants to understand the fundamental principles of AI and how they apply it to business management.

Outline:

It also covers the ethical considerations of using AI.

AI for Customer Experience: This module explores how AI can be used to improve customer experience.

It covers topics such as machine learning, data analysis, and predictive modeling.

Assessment:

Assignments:

  • AI for Business Analysis: This assignment focuses on case studies of companies that have successfully implemented AI in their business model.
    • Students will analyze the potential advantages and challenges of integrating AI into specific business functions.
  • AI for Decision-making: This assignment requires students to use datasets to build machine learning models that predict a certain outcome or decision for a given business scenario.
    • They will also develop a plan for integrating AI-powered decision-making tools into a specific business function.
  • AI for Customer Experience: This assignment involves analyzing customer data to develop personalized product recommendations for a given business or industry.
    • Students will also develop proposals for integrating AI-powered customer experience tools into specific business functions.

Exams:

  • There will be one final exam at the end of the program.

Teaching:

Careers:

Potential career paths include:

  • AI consultant
  • Data scientist
  • Machine learning engineer
  • Product manager

Conclusion:

The AI for Business: Driving Innovation program provides students with the knowledge and skills they need to succeed in the era of AI-driven innovation.

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