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Students
Tuition Fee
EUR 1,250
Per course
Start Date
Medium of studying
Blended
Duration
4 weeks
Program Facts
Program Details
Degree
Courses
Major
Artificial Intelligence | Computer Programming | Software Development
Area of study
Information and Communication Technologies
Education type
Blended
Course Language
English
Tuition Fee
Average International Tuition Fee
EUR 1,250
About Program

Program Overview


Conversational AI and Chatbot Systems

This programme provides a comprehensive introduction to the world of conversational AI and chatbots. As these technologies continue to gain popularity, businesses are keen to leverage their benefits in terms of customer engagement, task automation, and cost reduction across various industries.


Why study this programme?

Conversational AI and chatbots have grown in popularity as businesses look to enhance customer engagement, automate routine tasks, and lower expenses. This programme offers a comprehensive understanding of the fundamentals of conversational AI and chatbot systems, covering natural language processing, dialogue management, and chatbot systems analysis.


Who is this programme for?

This programme is designed for individuals interested in learning about conversational agents (and chatbots) and how they efficiently work:


  • Marketing, Business, Computer Science, and Global MBA students looking to enhance their skills and stay updated on the latest trends in conversational AI.
  • Business professionals aiming to understand how chatbots can improve customer service, boost sales, and optimise marketing efforts.
  • Customer Service Managers.
  • CRM experts.
  • Entrepreneurs.

Key programme details

  • Delivery: Hybrid (two on-campus sessions + self-study via Canvas)
  • Duration: 4 weeks
  • Intakes: May, July, September, and November
  • Degree awarded by: Berlin School of Business and Innovation
  • Fees: BSBI students on academic degree programmes: Free* / Alumni: €625 / Non-BSBI students: €1,250

*Students are eligible to attend two certificate programmes free of charge. However, if a student wishes to enrol in more than two programmes, a fee of €625 will be required for each extra programme.


This programme includes:

  • Two sessions, each four hours, conducted through synchronous learning
  • 42 hours of asynchronous learning via BSBI’s Educational Platform
  • Final test at the end of the programme

What skills will you gain?

Students will have gained the following skills:


  • A comprehensive understanding of the principles of conversational AI and chatbot development
  • Knowledge of natural language processing techniques and tools
  • Ability to analyse effective conversations between chatbots and users
  • Familiarity with chatbot analysis using popular platforms
  • Understanding different applications of chatbots in business and industry

How will you learn?

  • Live learning from an expert faculty
  • Learning from an industry expert
  • Committed support team
  • High-tech learning platform
  • Forum discussion for peer-to-peer learning

Program Outline

It covers the fundamentals of this technology, including natural language processing, dialogue management, and chatbot systems analysis.

  • Objectives:
  • Gain a comprehensive understanding of the principles of conversational AI and chatbot development.
  • Learn about natural language processing techniques and tools.
  • Analyze effective conversations between chatbots and users.
  • Get familiar with chatbot analysis using popular platforms.
  • Explore the different applications of chatbots in business and industry.
  • Description: This course is designed for individuals interested in conversational agents (chatbots) and their functionalities.
  • It caters to students (and business professionals) who want to expand their skillset and learn about the latest trends in conversational AI. Additionally, it benefits professionals looking to understand how chatbots can improve customer service, sales, and marketing.

Outline:

  • Modules:
  • Natural Language Processing (NLP): Explores NLP techniques and tools used for chatbot development, such as text processing, sentiment analysis, and intent recognition.
  • Dialogue Analysis and Management: Focuses on designing and managing chatbot dialogues, including conversation flow, user engagement strategies, and error handling.
  • Chatbot Systems: Introduces different chatbot architectures, platforms, and tools used for building and deploying chatbots.
  • Content: Each module explores the key concepts, technologies, and practical applications related to conversational AI and chatbots.
  • This includes hands-on exercises and case studies to reinforce theoretical knowledge.
  • Structure: The program consists of lectures, tutorials, workshops, and individual assignments.
  • It utilizes a blended learning approach with online and on-campus sessions.
  • Course Schedule: The course duration is typically 10 weeks, with sessions conducted on weekends.
  • The exact schedule may vary depending on the intake.

Assessment:

  • Assignments: Students complete five assignments throughout the course, covering different aspects of chatbot development and analysis:
  • Chatbot Analysis: Analyzing a chatbot system for a specific business or industry, evaluating its functionality and effectiveness.
  • Natural Language Processing Analysis: Analyzing customer conversations using NLP tools to extract insights about sentiment, intent, and behavior.
  • Chatbot Use Case Analysis: Researching and analyzing different use cases of chatbots in various industries, identifying potential benefits and challenges.
  • Chatbot Marketing Campaign: Designing and executing a marketing campaign for a chatbot system, evaluating its effectiveness in user engagement and lead generation.
  • Chatbot Ethics and Privacy: Researching and analyzing the ethical and privacy implications of using chatbots, suggesting guidelines for designing and implementing responsible chatbots.
  • Assessment Criteria: Assignments are assessed based on their content, clarity, analysis, and critical thinking.
  • Students are also expected to demonstrate their understanding of the relevant concepts and apply them to real-world scenarios.

Teaching:

  • Teaching Methods: The program employs various teaching methods, including lectures, tutorials, workshops, and online learning materials.
  • The focus is on interactive learning, encouraging active participation and discussion among students.
  • Faculty: The course is taught by experienced faculty with expertise in conversational AI, natural language processing, and chatbot development.
  • Guest speakers from the industry may also share their insights and practical experiences.
  • Unique Approaches: The program emphasizes a hands-on approach, providing students with opportunities to experiment with chatbot development tools and analyze real-world chatbot systems.

Careers:

  • Career Paths: The program prepares graduates for various career paths in the field of conversational AI and chatbot development.
  • Possible roles include:
  • Conversational AI Specialist
  • Chatbot Developer
  • NLP Engineer
  • Dialogue Manager
  • Customer Service Chatbot Specialist
  • Marketing Chatbot Specialist
  • Opportunities: The demand for professionals skilled in conversational AI and chatbot development is growing rapidly across various industries.
  • Graduates can pursue opportunities in tech companies, marketing agencies, customer service organizations, and more.
  • Outcomes: The program aims to equip graduates with the necessary skills to succeed in these emerging career fields.
  • Learning Outcomes: Upon completing the course, students will be able to:
  • Demonstrate a comprehensive understanding of conversational AI and chatbot development.
  • Apply NLP techniques to build effective chatbots.
  • Analyze conversations between chatbots and users.
  • Conduct chatbot analysis using popular platforms.
  • Identify various applications of chatbots in business and industry.

Summary:

The Berlin School of Business and Innovation's Conversational AI and Chatbot Systems program provides a comprehensive and practical foundation for individuals interested in this rapidly growing field. The program equips students with the knowledge and skills necessary to develop, analyze, and implement effective chatbot systems for various business applications. With a strong focus on practical experience and industry insights, graduates are well-equipped to pursue promising careers in this exciting domain.

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About University

Berlin School of Business & Innovation

Overview:

Berlin School of Business & Innovation (BSBI) is an international business school located in the heart of Berlin, Germany. It is dedicated to training students to become future leaders in the ever-changing business world. BSBI offers industry-relevant programs accredited by its academic partners, focusing on developing practical business skills for professional success.

Services Offered:

BSBI provides a range of services to its students, including:

Academic Support Centre:


  • Offers academic guidance and resources.

Career Support:


  • Provides career counseling, job fairs, and networking opportunities.

Virtual Student Lounge:


  • A platform for online interaction and support.

Accommodation:


  • Assistance with finding suitable accommodation options.

Visa and Immigration Information:


  • Guidance for international students on visa and immigration procedures.

Online Study and Student Services:

  • Access to online learning resources and student support services.

Student Life and Campus Experience:

BSBI fosters a diverse and international student community. Students can expect:

International Environment:


  • Students from over 112 nationalities are represented.

Multilingual Community:


  • 99% of students speak two or more languages.

Campus Events:


  • Regular events, webinars, and workshops are organized.

Campus Locations:

  • BSBI has campuses in Berlin, Hamburg, Paris, and Barcelona.

Key Reasons to Study There:

Industry-Relevant Programs:


  • BSBI's programs are designed to equip students with practical skills needed for success in today's business world.

International Recognition:


  • BSBI is accredited by reputable academic partners, ensuring the quality of its programs.

Diverse Student Body:


  • The international and multilingual student community provides a rich learning experience.

Career Support:


  • BSBI offers comprehensive career services to help students launch their careers.

Location:

  • Berlin's vibrant and dynamic environment provides a stimulating backdrop for learning and personal growth.

Academic Programs:

BSBI offers a range of academic programs, including:

Undergraduate:


  • Bachelor's degrees in various business-related fields.

Postgraduate:


  • Master's degrees in specialized areas of business.

Doctorate:


  • Doctorate in Business Administration (DBA).

Executive & Professional Education:

  • Short courses designed to enhance industry-relevant skills.

Other:

Student Profile:


  • The average age of BSBI students is 28 years old.

Awards and Recognitions:


  • BSBI has received recognition for its commitment to excellence in education and innovation.

Partnerships:


  • BSBI collaborates with various academic institutions, commercial partners, and organizations to enhance its offerings and provide students with valuable opportunities.

Newsroom and Blog:

  • BSBI maintains a newsroom and blog to share updates, insights, and resources with students and the wider community.

Total programs
55
Location
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