Program Overview

Conversational AI and Chatbot Systems

This programme provides a comprehensive introduction to the world of conversational AI and chatbots. As these technologies continue to gain popularity, businesses are keen to leverage their benefits in terms of customer engagement, task automation, and cost reduction across various industries.

Why study this programme?

Conversational AI and chatbots have grown in popularity as businesses look to enhance customer engagement, automate routine tasks, and lower expenses. This programme offers a comprehensive understanding of the fundamentals of conversational AI and chatbot systems, covering natural language processing, dialogue management, and chatbot systems analysis.

Who is this programme for?

This programme is designed for individuals interested in learning about conversational agents (and chatbots) and how they efficiently work:

• Marketing, Business, Computer Science, and Global MBA students looking to enhance their skills and stay updated on the latest trends in conversational AI.
• Business professionals aiming to understand how chatbots can improve customer service, boost sales, and optimise marketing efforts.
• Customer Service Managers.
• CRM experts.
• Entrepreneurs.

Key programme details

• Delivery: Hybrid (two on-campus sessions + self-study via Canvas)
• Duration: 4 weeks
• Intakes: May, July, September, and November
• Degree awarded by: Berlin School of Business and Innovation
• Fees: BSBI students on academic degree programmes: Free* / Alumni: €625 / Non-BSBI students: €1,250

*Students are eligible to attend two certificate programmes free of charge. However, if a student wishes to enrol in more than two programmes, a fee of €625 will be required for each extra programme.

This programme includes:

• Two sessions, each four hours, conducted through synchronous learning
• 42 hours of asynchronous learning via BSBI’s Educational Platform
• Final test at the end of the programme

What skills will you gain?

Students will have gained the following skills:

• A comprehensive understanding of the principles of conversational AI and chatbot development
• Knowledge of natural language processing techniques and tools
• Ability to analyse effective conversations between chatbots and users
• Familiarity with chatbot analysis using popular platforms
• Understanding different applications of chatbots in business and industry

How will you learn?

• Live learning from an expert faculty
• Learning from an industry expert
• Committed support team
• High-tech learning platform
• Forum discussion for peer-to-peer learning