Program Overview

MSc in Sports Management

The MSc in Sports Management is a transformative, full-time master's programme tailored to ambitious individuals seeking to expand their knowledge, sharpen their skills, and cultivate a deep ethical understanding within the realm of sports management and leadership.

Programme Overview

The MSc in Sports Management is a transformative, full-time master’s programme tailored to ambitious individuals seeking to expand their knowledge, sharpen their skills, and cultivate a deep ethical understanding within the realm of sports management and leadership. This programme seamlessly blends academic rigor with practical application, ensuring that students not only grasp theoretical concepts but also acquire the firsthand experience needed to excel in this thriving industry.

Programme Fee

• Berlin: February, May, October 2025
  • International students: €13,250
  • EU students: €8,450

Key Programme Information

• Duration: 18 months
• Intakes: February, May, October
• Campus: Berlin, Germany
• Degree awarded by: University for the Creative Arts

Entry Requirements

• Minimum Age: 21
• Academic Qualifications:
  • Successful completion of a bachelor’s degree from a recognised university
  • Consideration will also be given to applicants with a minimum of 3-years relevant managerial experience, demonstrating an ability to study at postgraduate level.
• English Language Requirements: Access the Proof of English Guide (UCA) for more information.

Programme Structure

This 18-month MSc in Sports Management programme carefully-designed experience combines an academic curriculum with practical learning, team leadership, case studies, field trips, and networking. It aims to prepare students for a rewarding career in this dynamic field, where expertise in sports management, strategic management, marketing, project management, law and human resource management are paramount.

Term 1

• Strategic Management in Sports
  • Introduction to Strategic Management in Sports
  • Analysis of Sports Environment
  • Strategy Formulation and Business Models
  • Team Building in Sports
  • Strategy Implementation in Sports Organisations
  • Performance Measurement and Strategic Control
  • Emerging Trends and Challenges in the Sports Industry
• Working with Data
  • Data Collection and Processing
  • Performance Analysis & Visualisation
  • Predictive Modelling & Machine Learning
  • Using Artificial Intelligence (AI) to enhance fan engagement and marketing strategies & data driven decision making
  • Introduction to Advanced Analytics Techniques
• Corporate Finance in Sports Management
  • Financial Planning and Budgeting in Sports Organisations
  • Capital Structure and Financing Decisions in Sports
  • Investment Appraisal and Capital Budgeting in Sports
  • Financial Performance Analysis and Valuation in Sports
  • Current Trends and Challenges in Sports Corporate Finance
• Study Methods
  • Introduction to research methods commonly used in business
  • Designing and conducting research projects relevant to the business of sports leadership and management

Term 2

• Business of Esports
  • Overview of the Esports Industry
  • Business Models and Revenue Streams
  • Team Management and Player Development
  • Esports Events
  • Organisation and Production; Marketing, Sponsorship, and Media Rights
  • Current Trends in the Esports Industry
• Strategic Human Resources in Sports
  • Overview of Strategic Human Resources Management in the Sports Industry
  • Talent Acquisition and Recruitment in Sports Organisations
  • Employee Development and Performance Management in Sports Organisations
  • Compensation and Benefits in the Sports Industry
  • Organisational Culture and Employee Engagement in Sports
  • Social Media and Public Relations in Sports Human Resources
  • Current Trends and Challenges in Sports HR Management
• Management and Leadership in Sports
  • Leading and Managing Teams is Sports Organisations
  • Motivation, Empowerment, and Performance Management in Sports
  • Organisational Culture and High Performance in Sports
  • Ethical Decision-Making and Conflict Resolution in Sports Management
  • Current Trends and Challenges in Sports Management

Term 3

• Research Methods in Sports Management
  • Research Design
  • Methods of Data Collection
  • Approaches to Analysing Data & Writing Research Proposals
  • Data Visualisation
  • Predictive Modelling
• Project Management in Sports
  • Overview of Project Management Theories
  • Project Initiation and Planning
  • Project Initiation and Control
  • Social Media and Public Relations
  • Risk Management in Sports Projects
  • Stakeholders Management and Communication in Sports Projects
  • Project Closure and Lessons Learned in Project Management in a sports organisation
• Sports Law for Business
  • Introduction to Global Sports Law for Business
  • Contracts & Negotiations in Sports
  • Intellectual Property and Licensing in Sports
  • Labour and Employment Law in Sports
  • Risk Management & Compliance in Sports
  • Current Trends & Challenges in Sports Law

Term 4

• Dissertation or Final Course Project
  • Students will have the option to write a traditional dissertation or to complete a final course project.
  • The final dissertation and final course project are scholarly works based on sound academic principles that contribute to the field of knowledge of sports management.

Learning Outcomes

Upon successful completion of the Sports Management Masters course students will achieve the following Learning Outcomes:

• Experimentation and Innovation: Demonstrates a deep and comprehensive understanding of sports management and management principles, theories, and practices and uses this knowledge to explore possibilities and take risks in academic writing.
• Research and Analysis: Conducts independent research projects; collects, and analyses data; and presents findings effectively, contributing to sports leadership and management knowledge and best practice.
• Engaging with Practice: Collaborates effectively in multidisciplinary teams, demonstrating leadership and critical thinking, especially in the development of approaches to business strategy.
• Realisation and Communication: Communicates complex sports leadership and management concepts and strategies clearly and persuasively to diverse audiences, both orally and in writing, building a sustained rapport with relevant processes and technologies.
• Personal and professional Connectivity: Critically evaluates alternative viewpoints, appreciating diversity and integrating ethical and sustainability principles into sports management strategies and practice.

Career Progression

BSBI’s dedicated Careers Services staff members actively work with students during their course of study and with them as alumni to find meaningful and sustainable employment opportunities. While students are on campus, the staff members help students hone their job skills; create employment objectives and strategies to achieve these objectives; and connect students and alumni to industry contacts. Additionally, the Career Services staff members host review resumes, conduct mock interviews, and host career fairs.

BSBI’s dedicated Careers Service helps sports management students and alumni reach their career goals and realise their potential. The Service offers specialised support and aims to build long-lasting relationships with local and national employers.