Program Overview

Journalism and Media Studies: Public Relations and Marketing

About the Program

The Bachelor of Arts in Journalism and Media Studies offers a modern and interdisciplinary education combining a standard journalism curriculum with courses in media and film studies, with a focus on marketing and public relations. Graduates receive a globally recognized degree, accredited in the US and EU, and earn it in three years instead of four.

Accreditation

• WASC + MSMT
• Degree: Bachelor of Arts
• Duration: 3 years
• Location: Prague, CZ
• Tuition EU: 31,781 USD
• Tuition NON-EU: 36,679 USD
• Intake: Fall / Spring
• Deadline: Rolling Admission

About the Program

This concentration focuses on developing skills needed for success in PR & Marketing. You will learn to use the power of sophisticated written and spoken language as well as digital marketing tools. The Public Relations and Marketing concentration provides students with expertise in the increasingly multidisciplinary world of advertising and PR in media.

Program Structure

Study Modules

• General Education Module
  • Composition I
  • Composition II
  • Introduction to Politics (Politics I)
  • Computer Information Systems
  • Introduction to Sociology
  • One course from the following: Comparative Religions / Introduction to Law / Political Philosophy I / Introduction to Philosophy
  • One course from the following: What is History? / World History I / World History II / European History I / European History II / Introduction to Literature
• Major Module
  • Introduction to Media Studies
  • Introduction to Reporting I
  • Introduction to Media Theory
  • Visual Culture
  • Intro to Psychology
  • Intercultural Communication
  • Media in Democracy
  • Media Ethics
  • One course from the following: Introduction to Film Studies / Introduction to Film Literacy
  • One course from the following: Topics in Media Studies: Media, Sports and Society / Media and the War on Terror
• Concentration Module
  • Choose 1 course from each group listed below:
    • Group A: Introduction to Marketing
    • Group B: Public Relations
    • Group C: Marketing Communications
    • Group D: Public Speaking
    • Group E: Writing for Social Media – News Lab
    • Group F: Digital Marketing
    • Group G: Introduction to Social Media Marketing
• Open Elective Module Courses
  • Students can choose 3 elective courses offered by any AAU School.

Learning Outcomes

Graduates of the B.A. in Journalism and Media Studies: Public Relations and Marketing can expect to:

• Have theoretical, methodological and conceptual knowledge of the field of journalism and communications, complemented by interdisciplinary knowledge of political, economic, social and humanities disciplines.
• Have the following capabilities and skills:
  • Seek out, evaluate the reliability of, and work with information.
  • Work in traditional and new digital media in an online work environment.
  • Master the fundamentals of economic, cultural and investigative reporting.
  • Public speaking and moderating.
  • Intercultural communication.
• Possess the following competencies: work independently and in teams, including international teams, coordinate team activities to achieve set goals, communicate findings, problems and solutions to the domestic and international public in English in both written and verbal form, and persistently pursue their own professional development.

Career Prospects

AAU graduates thrive in multinational environments and are able to communicate professionally in English to international audiences. As a graduate of this degree program, you will be well-equipped to continue your studies or pursue a global career in areas such as:

• Various forms of print and web media
• Cultural Management
• Reporting or Diplomacy
• Humanitarian Government and Nonprofit Organizations
• Education
• Social research
• Publishing

Qualification Awarded

The Bachelor’s degree awarded is concurrently recognized as a Bachelor of Arts (B.A.) in the United States, per AAU’s accreditation by the WASC Senior College and University Commission, and as a Bakalář (Bc.) in the Czech Republic, per AAU’s accreditation by the National Accreditation Bureau for Higher Education (NABHE). Graduates may select whether to use the U.S. post-nominal or the Czech pre-nominal title.