inline-defaultCreated with Sketch.

This website uses cookies to ensure you get the best experience on our website.

Students
Tuition Fee
USD 20,520
Per course
Start Date
Medium of studying
Fully Online
Duration
Program Facts
Program Details
Degree
Masters
Major
Business Administration | Marketing
Area of study
Business and Administration
Education type
Fully Online
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
USD 20,520
Intakes
Program start dateApplication deadline
2024-06-05-
2024-06-19-
2024-08-17-
2024-10-01-
2024-10-12-
About Program

Program Overview


St. Thomas University's online MBA in Marketing equips working professionals with comprehensive business knowledge and specialized marketing skills. The program emphasizes critical thinking, problem-solving, and decision-making, preparing graduates for leadership roles in the field. With flexible start dates and accelerated courses, students can balance their studies with their careers. The program's experienced faculty and industry-relevant curriculum ensure graduates are well-prepared for success in the dynamic marketing landscape.

Program Outline


Degree Overview:


The Master of Business Administration with a concentration in Marketing program from St. Thomas University:

  • Delivers a comprehensive understanding of general business insights and specialized knowledge in consumer psychology, communication and analysis, and decision-making skills.
  • Emphasizes a broad range of acumen in managerial accounting, policy and planning, strategy systems, international business, data analytics, financial management, and organizational behavior.
  • Equips students with specialized business courses in entrepreneurship, strategic brand management, and marketing of services.
  • Structured specifically for working professionals, with accelerated courses delivered in a convenient online format.
  • Taught by faculty with real-world experience.
  • Offers multiple start dates each year, allowing students to finish their business master's degree while continuing to work.

Program Objectives:

  • To equip students with the necessary skills and knowledge to excel in various marketing and business roles.
  • To develop students' critical thinking, problem-solving, and decision-making abilities in a business context.
  • To provide students with a comprehensive understanding of marketing principles and their practical application in various industries.
  • To prepare students for leadership positions in the field of marketing.

Outline:


The MBA in Marketing program consists of 36 credit hours, divided into:

  • Core Courses (24 credit hours): These courses provide students with a foundation in general business principles and essential skills for successful management.
  • Concentration Courses (12 credit hours): These courses focus on specialized knowledge and skills required for success in the field of marketing.

Core Courses:

  • Management Ethics
  • Managerial Accounting
  • Policy, Planning, and Strategy Systems
  • Strategic Marketing Management
  • International Business
  • Business Data Analytics
  • Financial Management
  • Organizational Behavior

Concentration Courses:

  • Sports Marketing and Promotions
  • Global Marketing Concepts & Strategies
  • Entrepreneurship
  • Strategic Brand Management

Foundation Courses (up to 9 credit hours):

These are required based on a review of transcripts and may include courses in:

  • Essentials of Accounting
  • Statistical Analysis for Management
  • Foundation for Business Studies

Course Schedule:

  • The program offers multiple start dates each year.
  • Courses are delivered in an online format, with each module lasting 7 weeks.
  • The summer term courses last 6 weeks.

Assessment:


Assessment methods in the program may include:

  • Examinations: Written and oral exams to test students’ understanding of key concepts and their application.
  • Assignments: Case studies, projects, and presentations to demonstrate students’ ability to apply theoretical knowledge to real-world scenarios.
  • Participation: Active engagement in class discussions and activities.
  • Comprehensive exam: A final exam covering the entire program curriculum, required for graduation.

Teaching:


Teaching methods in the program:

  • Online lectures: Delivered by experienced faculty members who are experts in their respective fields.
  • Case studies: Analyzing real-world business scenarios to apply theoretical concepts and develop practical decision-making skills.
  • Group discussions and collaborations: Encouraging active engagement and peer learning.
  • Guest lectures: Industry professionals sharing insights and experiences.

Faculty:

  • The program features experienced and qualified faculty with industry experience and expertise in various areas of marketing and business.

Careers:


Potential career paths for graduates include:

  • Marketing/Brand Manager
  • Market Research Analyst
  • Sales Manager
  • Media Planning
  • Product Management
  • Internet Marketing

Other:

  • The program is designed for working professionals, offering flexibility and convenience for busy schedules.
  • The curriculum is constantly reviewed and updated to reflect current industry trends and demands.
  • The program prepares graduates for leadership positions in the field of marketing.
SHOW MORE
About University
PhD
Masters
Bachelors
Courses

St. Thomas University


Overview:

St. Thomas University is a Catholic university located in Miami Gardens, Florida. It is committed to providing a diverse and inclusive learning environment that fosters academic and professional success for its students. The university aims to prepare its graduates to become ethical leaders in a global community.


Services Offered:

St. Thomas University offers a wide range of services to its students, including:

    Academic Support:

    The university provides academic advising, tutoring, and writing centers to help students succeed in their studies.

    Student Life:

    The university offers a variety of student organizations, clubs, and activities to enhance the campus experience.

    Career Services:

    The university provides career counseling, job search assistance, and internship opportunities to help students prepare for their future careers.

    Financial Aid:

    The university offers a variety of financial aid options, including scholarships, grants, and loans, to help students afford their education.

    Housing:

    The university provides on-campus housing options for students.

    Library:

    The university has a well-equipped library with a vast collection of books, journals, and other resources.

    Athletics:

    The university offers a variety of athletic programs for students to participate in.

Student Life and Campus Experience:

St. Thomas University provides a vibrant and engaging campus experience for its students. The university offers a variety of student organizations, clubs, and activities to enhance the campus experience. Students can participate in sports, clubs, and other activities that align with their interests. The university also hosts a variety of events throughout the year, such as concerts, lectures, and conferences.


Key Reasons to Study There:

    Catholic Values:

    The university is rooted in Catholic values and provides a faith-based learning environment.

    Diverse Community:

    The university has a diverse student body and faculty, creating a rich and inclusive learning environment.

    Small Class Sizes:

    The university offers small class sizes, allowing for personalized attention from professors.

    Location:

    The university is located in Miami Gardens, Florida, providing students with access to a vibrant city and its many cultural attractions.

    Career-Focused Programs:

    The university offers a variety of career-focused programs that prepare students for success in the workforce.

Academic Programs:

St. Thomas University offers a variety of undergraduate and graduate programs across several colleges and schools:

    Biscayne College:

    Offers programs in the liberal arts, social sciences, and humanities.

    Gus Machado College of Business:

    Offers programs in business administration, accounting, finance, and marketing.

    College of Law:

    Offers a Juris Doctor (JD) degree.

    College of Health Sciences & Technology:

    Offers programs in nursing, health sciences, and technology.

Other:

Total programs
92
Location
How can I help you today?