Master of Business Administration with a concentration in Marketing draft
Program start date | Application deadline |
2024-06-05 | - |
2024-06-19 | - |
2024-08-17 | - |
2024-10-01 | - |
2024-10-12 | - |
Program Overview
St. Thomas University's online MBA in Marketing equips working professionals with comprehensive business knowledge and specialized marketing skills. The program emphasizes critical thinking, problem-solving, and decision-making, preparing graduates for leadership roles in the field. With flexible start dates and accelerated courses, students can balance their studies with their careers. The program's experienced faculty and industry-relevant curriculum ensure graduates are well-prepared for success in the dynamic marketing landscape.
Program Outline
Degree Overview:
The Master of Business Administration with a concentration in Marketing program from St. Thomas University:
- Delivers a comprehensive understanding of general business insights and specialized knowledge in consumer psychology, communication and analysis, and decision-making skills.
- Emphasizes a broad range of acumen in managerial accounting, policy and planning, strategy systems, international business, data analytics, financial management, and organizational behavior.
- Equips students with specialized business courses in entrepreneurship, strategic brand management, and marketing of services.
- Structured specifically for working professionals, with accelerated courses delivered in a convenient online format.
- Taught by faculty with real-world experience.
- Offers multiple start dates each year, allowing students to finish their business master's degree while continuing to work.
Program Objectives:
- To equip students with the necessary skills and knowledge to excel in various marketing and business roles.
- To develop students' critical thinking, problem-solving, and decision-making abilities in a business context.
- To provide students with a comprehensive understanding of marketing principles and their practical application in various industries.
- To prepare students for leadership positions in the field of marketing.
Outline:
The MBA in Marketing program consists of 36 credit hours, divided into:
- Core Courses (24 credit hours): These courses provide students with a foundation in general business principles and essential skills for successful management.
- Concentration Courses (12 credit hours): These courses focus on specialized knowledge and skills required for success in the field of marketing.
Core Courses:
- Management Ethics
- Managerial Accounting
- Policy, Planning, and Strategy Systems
- Strategic Marketing Management
- International Business
- Business Data Analytics
- Financial Management
- Organizational Behavior
Concentration Courses:
- Sports Marketing and Promotions
- Global Marketing Concepts & Strategies
- Entrepreneurship
- Strategic Brand Management
Foundation Courses (up to 9 credit hours):
These are required based on a review of transcripts and may include courses in:
- Essentials of Accounting
- Statistical Analysis for Management
- Foundation for Business Studies
Course Schedule:
- The program offers multiple start dates each year.
- Courses are delivered in an online format, with each module lasting 7 weeks.
- The summer term courses last 6 weeks.
Assessment:
Assessment methods in the program may include:
- Examinations: Written and oral exams to test students’ understanding of key concepts and their application.
- Assignments: Case studies, projects, and presentations to demonstrate students’ ability to apply theoretical knowledge to real-world scenarios.
- Participation: Active engagement in class discussions and activities.
- Comprehensive exam: A final exam covering the entire program curriculum, required for graduation.
Teaching:
Teaching methods in the program:
- Online lectures: Delivered by experienced faculty members who are experts in their respective fields.
- Case studies: Analyzing real-world business scenarios to apply theoretical concepts and develop practical decision-making skills.
- Group discussions and collaborations: Encouraging active engagement and peer learning.
- Guest lectures: Industry professionals sharing insights and experiences.
Faculty:
- The program features experienced and qualified faculty with industry experience and expertise in various areas of marketing and business.
Careers:
Potential career paths for graduates include:
- Marketing/Brand Manager
- Market Research Analyst
- Sales Manager
- Media Planning
- Product Management
- Internet Marketing
Other:
- The program is designed for working professionals, offering flexibility and convenience for busy schedules.
- The curriculum is constantly reviewed and updated to reflect current industry trends and demands.
- The program prepares graduates for leadership positions in the field of marketing.
St. Thomas University
Overview:
St. Thomas University is a Catholic university located in Miami Gardens, Florida. It is committed to providing a diverse and inclusive learning environment that fosters academic and professional success for its students. The university aims to prepare its graduates to become ethical leaders in a global community.
Services Offered:
St. Thomas University offers a wide range of services to its students, including:
Academic Support:
The university provides academic advising, tutoring, and writing centers to help students succeed in their studies.Student Life:
The university offers a variety of student organizations, clubs, and activities to enhance the campus experience.Career Services:
The university provides career counseling, job search assistance, and internship opportunities to help students prepare for their future careers.Financial Aid:
The university offers a variety of financial aid options, including scholarships, grants, and loans, to help students afford their education.Housing:
The university provides on-campus housing options for students.Library:
The university has a well-equipped library with a vast collection of books, journals, and other resources.Athletics:
The university offers a variety of athletic programs for students to participate in.Student Life and Campus Experience:
St. Thomas University provides a vibrant and engaging campus experience for its students. The university offers a variety of student organizations, clubs, and activities to enhance the campus experience. Students can participate in sports, clubs, and other activities that align with their interests. The university also hosts a variety of events throughout the year, such as concerts, lectures, and conferences.
Key Reasons to Study There:
Catholic Values:
The university is rooted in Catholic values and provides a faith-based learning environment.Diverse Community:
The university has a diverse student body and faculty, creating a rich and inclusive learning environment.Small Class Sizes:
The university offers small class sizes, allowing for personalized attention from professors.Location:
The university is located in Miami Gardens, Florida, providing students with access to a vibrant city and its many cultural attractions.Career-Focused Programs:
The university offers a variety of career-focused programs that prepare students for success in the workforce.Academic Programs:
St. Thomas University offers a variety of undergraduate and graduate programs across several colleges and schools: