Communication Studies, B.A.

Program Overview

---

The B.A. in Communication Studies at Texas Tech University develops critical thinking, effective communication, and research skills. It offers a flexible curriculum with core courses in communication fundamentals, public speaking, research, and theory. Graduates are prepared for careers in various fields requiring strong communication skills, including public relations, advertising, marketing, and education.

Program Outline

---

in Communication Studies program at Texas Tech University:

---

Degree Overview:

---

Overview:

• Focuses on developing critical thinking, effective communication, and research skills.
• Prepares students for careers in various fields requiring strong communication skills.
• Offers flexibility to tailor the curriculum to individual interests through electives.

---

Objectives:

• Equip students to analyze and understand communication processes in various contexts.
• Develop effective communication skills for diverse audiences and situations.
• Cultivate critical thinking and research skills to analyze communication phenomena.
• Prepare students for graduate study or professional careers in communication-related fields.

---

Program Description:

• Requires 33 hours of COMS courses within a minimum of 120 total hours for the degree.
• Offers a flexible curriculum allowing for individualization based on student goals.
• Requires completion of four core courses:
• COMS 1310: Fundamentals of Communication
• COMS 2300: Public Speaking
• COMS 3302: Communication Research
• COMS 3301: Communication Theory or COMS 3310: Rhetoric in Western Thought
• Provides a variety of electives to choose from, allowing for specialization in areas of interest.

---

Outline:

---

Program Content:

• Core coursework covers fundamental communication concepts, public speaking, research methods, and communication theory or rhetoric.
• Electives allow for exploration of specific areas of interest within communication, such as media studies, health communication, and interpersonal communication.

---

Structure:

• The program follows a traditional semester system with required and elective courses offered each semester.
• Students are encouraged to consult with an advisor to develop a personalized plan of study.

---

Course Schedule:

• A sample four-year course schedule is provided in the text, outlining the recommended sequence of courses for students entering as freshmen.

---

Assessment:

---

Assessment Methods:

• The program likely employs a variety of assessment methods, including exams, assignments, presentations, and projects.

---

Assessment Criteria:

• Assessment criteria likely vary depending on the course and type of assessment.
• General criteria may include clarity, organization, critical thinking, research skills, and effective communication.

---

Teaching:

---

Teaching Methods:

• The program likely employs a variety of teaching methods, including lectures, discussions, group projects, and presentations.
However, the program likely has a diverse group of faculty with expertise in various communication fields.

---

Unique Approaches:

• The program may employ unique teaching approaches such as incorporating technology, service-learning opportunities, or experiential learning activities.

---

Careers:

---

Career Paths:

• Graduates are prepared for careers in various fields that require strong communication skills, including:
• Public relations
• Advertising
• Marketing
• Journalism
• Education
• Human resources
• Social media management

---

Career Outcomes:

• The program likely tracks graduate outcomes and provides data on employment rates, graduate school acceptance, and salaries.

---

Other:

---

Internship Opportunities:

• The program may encourage or offer internship opportunities for students to gain practical experience in the field.

---

Conclusion:

The B.A. in Communication Studies at Texas Tech University appears to be a comprehensive program that prepares students for diverse careers in the communication field. It provides a strong foundation in communication theory and practice while offering flexibility to tailor the curriculum to individual interests and goals.