Program Overview

Texas Tech University's Fashion Merchandising program equips students with a comprehensive understanding of the fashion industry, combining business fundamentals with specialized courses in visual merchandising, buying, and design analysis. Through internships, industry collaborations, and a focus on practical application, graduates are prepared for successful careers in product development, retail management, and other fashion-related fields. The program's experienced faculty and unique approaches foster critical thinking, communication skills, and leadership abilities, ensuring graduates are well-positioned for success in the global fashion industry.