Program Overview

Business Administration with a Concentration in Marketing, BA

The Business Administration with a Concentration in Marketing program at New England College is designed to provide students with a comprehensive understanding of business principles and practices, as well as specialized knowledge in marketing. The program aims to equip students with the skills and expertise necessary to succeed in a variety of marketing-related careers.

Program Overview

The Bachelor of Business Administration with a Concentration in Marketing degree prepares students for careers in advertising, sales, marketing management, and marketing research. This concentration focuses on developing strategies to meet the needs and wants of consumers.

Program Highlights

• Hands-on: Gain experience with specialized learning opportunities.
• Tailored: Customize your degree with upper-division marketing electives.
• Skill Building: Strengthen your research and analytical skills.

Why Earn Your Bachelor of Business Administration in Marketing Degree?

Professionals with sales and marketing skills are in high demand. Students can learn how to research customers' needs, create strategic marketing plans, and build client relationships as business administration marketing majors.

Bachelor of Business Administration Concentration in Marketing Learning Outcomes

Students who complete this program will be able to:

• Apply the language and principles of accounting, marketing, management, and finance
• Analyze decisions using quantitative methods and information systems
• Evaluate legal, ethical, and global environments
• Develop effective decisions and actions for sustainable enterprises

What Can You Do with a Business Administration Degree in Marketing?

Professionals with a Bachelor of Business Administration with a concentration in Marketing can qualify for a range of in-demand careers. Foundational business training can lead to opportunities in both for-profit and not-for-profit organizations. Graduates work in fields such as sales, advertising, finance, project management, and public relations.

Accreditation

In addition to institutional accreditation by the New England Commission of Higher Education (NECHE), NEC is also accredited by the Accreditation Council for Business Schools and Programs (ACBSP) for the following business programs:

• BA in Business Administration, online and on campus, all concentrations
• MBA, all concentrations, English and Spanish
• MBA Executive program, all concentrations

Degree Requirements

The Bachelor of Business Administration with a Concentration in Marketing requires 120 credits. The program includes:

• Business Core: 52 credits
  • BU 1110 - Introduction to Business
  • BU 2010 (ES 2010) - Intro to Excel Programming
  • BU 2110 - Statistics and Operations Management
  • BU 2210 (AC 2210) - Financial Accounting
  • BU 2220 (AC 2220) - Management Accounting
  • BU 2410 - Leadership Across Borders and Cultures
  • BU 2430 (CT 2430) - Information Systems in Organizations
  • BU 2510 - Principles of Marketing
  • BU 3310 - Business Finance
  • BU 3620 - International Business
  • BU 3880 - Legal and Ethical Environment of Business
  • EC 2110 - Introduction to Macroeconomics
  • EC 2120 - Introduction to Microeconomics
  • BU 4047 - Senior Seminar in Business Administration
• Required Courses for Marketing Concentration: 12 credits
  • BU 3560 - Consumer Behavior
  • Marketing Electives: Select two courses from the list, including BU 3510 - Marketing Research, BU 3530 (CT 3530) - Digital Media Marketing, and others.
• Liberal Arts & Sciences Core Curriculum, Bachelor's Degree: Includes courses such as LAS 1000 - First-Year Seminar, WR 1010 - Composition, MT 1100 - Quantitative Reasoning, and others.
• Electives: Select additional electives to reach 120 credits for a Bachelor's degree.

Faculty

The program is taught by experienced faculty members, including:

• Dr. Carrie Colbert, Professor of Business Administration
• Cynthia Burns Martin, Professor, Business Administration; Associate Dean for Institutional Effectiveness
• Dr. Erin Wilkinson Hartung, Dean of Management; Associate Professor, Business Administration

Frequently Asked Questions

• How long does it take to complete the Bachelor of Business Administration in Marketing program?: The program requires 120 credits and can be completed in around four years for full-time students.
• How is the Bachelor of Business Administration with a concentration in Marketing program structured?: The program offers foundational training in business through its core business classes, followed by upper-division marketing courses and electives.
• What are the benefits of a Business Administration marketing degree?: The program blends foundational business training with specialized marketing coursework, preparing students for a variety of in-demand careers.