Program Overview

The Business Administration with a Concentration in Marketing program at New England College equips students with the analytical, problem-solving, and leadership skills essential for success in the business world. This program focuses on consumer behavior analysis, marketing analytics, and sales, preparing students for diverse career paths in advertising, sales, marketing management, and marketing research. The program offers a comprehensive curriculum covering the fundamentals of business administration while allowing students to specialize in marketing. Graduates of the program are well-prepared for careers in a variety of industries, including advertising, marketing, sales, public relations, consumer goods, technology, and healthcare.