Graduate Diploma in Event Management

Program Overview

This Graduate Diploma in Event Management equips graduates with skills and knowledge for various event management roles, including exhibitions, sporting events, and conferences. The program emphasizes applied knowledge, soft skills, and financial management, with compulsory papers covering project management, advanced event management, event planning, and marketing. Students can choose between a research project or an internship for their final assessment.

Program Outline

Other:

Course Outline:

Students who have completed a Graduate Diploma in Event Management will critically evaluate and process management information in a range of event environments. They will apply conceptual and technical skills to cost determination and control in client and contract negotiations. The programme offers a blend of theoretical and practical learning, with an emphasis on applied knowledge and skill. High importance is placed on the development of soft skills for management (such as communication, presentation, interpersonal and problem solving skills), in addition to the development of specific business knowledge.

Compulsory Papers:

• MGT622 Fundamentals of Project Management (15 credits)
Students will be acquainted with the fundamentals of project management terminology and its significance to understanding the business benefits for projects. Through contextual case studies based on real projects, participants will be able to build up their project administration structure. This pragmatics hands-on course is intended to discover Project Management and develop a strong foundation on a project’s lifecycle. You will learn skills like scoping a project, budget management, progress tracking and improving effectiveness. You will gain insight of the tools, techniques, and resources important to oversee projects. On successful completion of this paper, students will be able to: Understand the basic principles and activities of project management. Demonstrate skills in the use of a common project management software system. Develop a project time-line plan. Estimate and schedule task times, resources required and costs.
• MGT705 (MGT305) Advanced Event Management (15 credits)
Students will analyse events and develop an event concept through the planning and development stages, including the proposed marketing and management of it; they will critically evaluate the success or otherwise of an event and reflect on various elements of event management. On successful completion of this paper, students will be able to: Apply a systematic approach to the research, design, planning, implementation, and evaluation of events and assess potential social, economic, and environmental impacts.
• MGT721 Event Planning: Finance and Budgeting (15 credits)
Students will examine the financial management process for event planning; sourcing funds and securing financing and evaluating what event resources and activities are affordable, and developing income and expenditure budgets to ensure the viability and feasibility of events. On successful completion of this paper, students will be able to: Evaluate and document the financial management process for event planning. Create budgets for events and assess event feasibility. Critically examine event feasibility and revise budgets to create a financially viable event plan.
• MGT722 Event Planning: Marketing and Promotion (15 credits)
This course is designed to provide students with the skills and knowledge to coordinate the marketing and promotion of events, utilising established marketing theories and practices to plan and create effective marketing and promotional strategies for events. On successful completion of this paper, students will be able to: Compare and contrast the role of promotion and public relations in the marketing of events. Examine and address key marketing issues associated with event management. Critically analyse marketing and public relations techniques for specific events
• MGT702 Research Methodology (15 credits)
Note: This paper must be completed prior to completing EVT730 or EVT731 and requires a final weighted grade of B- or higher to pass the paper. This paper will introduce students to the skills required to complete a research project. It will cover advanced research skills, various methodologies available to gather and present primary and secondary information and data, and it will take students through the literature review process. On successful completion of this paper, students will be able to: Select a suitable topic on which to base a research project, or similar piece of written work, and identify any possible ethical issues. Source and critically analyse suitable secondary research from a variety of sources both online and in hard copy and select a methodology for gathering primary data. Write a proposal to complete a research project, or similar, outlining how all the key elements will be met within a specified timeframe.

Compulsory - Choose either 730 or 731

• EVT730 Management Research Project (30 credits)
This paper provides students with an opportunity to conduct advanced research into an aspect of management theory or practice by integrating the body of knowledge learnt in management papers. On successful completion of this paper, students will be able to select a current management issue or applied management problem and formulate an appropriate research objective and research question, plan, organise and implement a research project, select and apply appropriate research methodologies, collect, analyse and interpret research data, write a research report to a professional standard, make an oral presentation of the management-related research project and answer relevant questions raised. You are expected to:Identify and investigate a current management issue based on personal interest, benefit to an organisation, popular topic or a gap in research you have identified Approach: Select a current management issue or applied management problem and formulate an appropriate research objective and research question. Select and apply appropriate research methodologies. Collect, analyse and interpret research data. Write a research report to a professional standard. Make a research poster to present your research work Undertake an oral defence presenting key points from your research report and answer relevant questions raised. Total Word Count: Approximately 12,000 words
• EVT731 Internship (30 credits)
This paper provides students with an opportunity to become familiar with the micro and macro operating environments of an organization and to apply the knowledge and skills acquired throughout the course of their degree study. Using knowledge and skills gained in the first two years of the degree, students will be enabled to present a development/problem-solving proposal in an area relevant to the internship organization. Students will also gain reflective skills through the reflection on the internship and how their personal and professional managerial skills have developed and broadened. On successful completion of this paper, students will be able to, critically evaluate an organisation’s corporate direction, main activities, and identify and evaluate the internal environment of the internship organisation, evaluate the organisation’s operating environment and the role of the internship organisation within the industry, assess and rationalise to all stakeholders significant issues confronting the internship organisation, specifically an aspect of concern or interest to the organisation’s operation or management, conduct and critically evaluate primary research regarding the specific aspect to be stated, distinguish between critical and non-critical factors impacting on the problem/development, evaluate information and make recommendations for specific development/problem, consider and assess issues for implementing recommendations, critically assess the dilemmas, challenges and problems faced, and how these issues were resolved during the internship, critically evaluate how the knowledge and skills acquired during the degree programme were adapted into practical situations. You are expected to:Identify and Investigate a current management issue within your internship organisation Approach: Collect both primary and secondary information to investigate a significant management issue within the organisation Make recommendations based on the findings and present a development/problem solving proposal Present the reflections and evaluations of the internship project and answer relevant questions raised. Total Word Count: Approximately 12,000 words Students must complete one of the following two papers:
• MGT605 (MGT206) Risk Management and Quality (15 credits)
Students will be provided with a thorough understanding of issues of risk assessment, prevention and intervention in undertaking projects. The related topic of quality control and evaluation is also considered in detail. On successful completion of this paper, students will be able to: Describe and discuss the theory, practice, strategic importance, and interrelationship between quality and risk management. Undertake a risk analysis within a specific industry and justify conclusions. Examine common methods for evaluating quality management.
• MGT707 Digital Marketing: Strategy and Analysis (15 credits)
This paper provides students with specialised knowledge of marketing strategy within a digital context. Students will analayse the societal impact of marketing and how to integrate digital marketing strategies with traditional marketing strategies and anlayse the role of the marketing mix to develop digital marketing strategies for use within different marketplaces. On successful completion of this paper, students will be able to: Critically analyse marketing’s impact on society and organisational and societal approaches to corporate social responsibility and sustainability. Compare and contrast digital marketing strategy to traditional marketing strategy Analyse the role of the marketing mix in a digital context and explore the concept of relationship marketing using digital platforms. Design and develop digital marketing strategies using key digital tactics and techniques for different marketplaces.