Bachelor of Applied Management (Event Management major)

Program Overview

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The Bachelor of Applied Management (Event Management Major) equips graduates with the knowledge and skills to excel in event management roles. The program emphasizes practical learning, soft skills development, and a comprehensive understanding of event planning, organization, and execution. Graduates are prepared for diverse careers in the event management industry, including event management, conference organization, and marketing.

Program Outline

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Bachelor of Applied Management (Event Management Major)

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Degree Overview

The Bachelor of Applied Management (Event Management Major) is a program that aims to prepare graduates with the knowledge and skills to excel in demanding and diverse business environments, both locally and internationally. This program offers a unique blend of theoretical and practical learning, emphasizing the application of knowledge and skills in real-world scenarios. The program places significant importance on developing soft skills for management, including communication, business writing, presentation, interpersonal, and problem-solving skills, in addition to specific business knowledge and skills.

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Objectives:

• Equip graduates with the skills and knowledge necessary to succeed in various event management roles.
• Develop strong critical thinking skills to analyze event management environments and outcomes.
• Foster reflective practice in applying conceptual and technical skills to event management procedures and processes.

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Program Description:

The Bachelor of Applied Management (Event Management Major) is a comprehensive program that focuses on the specific field of event management. This program provides students with in-depth knowledge and practical skills in planning, organizing, and executing successful events.

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Structure:

The program is designed to be completed over three years of full-time study or up to ten years of part-time study. It is divided into three levels, each focusing on specific aspects of event management:

• Year 1:
Covers fundamental business principles, including management, marketing, accounting, and human resources.
• Year 2:
Introduces core event management concepts, including event planning, budgeting, marketing, risk management, and event operations.
• Year 3:
Focuses on advanced event management topics, including strategic planning, event research, project management, and leadership.

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Modules:

The program comprises various modules covering different aspects of event management. These modules include:

• Introduction to Applied Management
• Introduction to Human Resource Management
• Introduction to Applied Marketing
• Introduction to Accounting
• Business Communications
• Event Management
• Risk Management and Quality
• Organising and Defining the Project
• The Project Plan and Resources
• Measuring Performance, Evaluation, and Closure
• Advanced Event Management
• Advanced Digital Marketing
• Management Research Project (Event Management)
• Internship (Event Management)
Each module includes theoretical and practical components, ensuring a well-rounded learning experience.

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Outline

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Year 1:

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Compulsory Papers (all majors):

• MGT501 (MGT103) Introduction to Applied Management (15 credits)
• MGT502 (MGT101) Introduction to Human Resource Management (15 credits)
• MGT503 (MGT104) Introduction to Applied Marketing (15 credits)
• MGT504 (MGT100) Introduction to Accounting (15 credits)
• MGT505 (MGT105) Business Communications (15 credits)

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Elective Paper List (choose three papers from the following list):

• MGT506 (MGT102) Introduction to Business Operations (15 credits)
• MGT507 (MGT106) Introduction to Quality Management (15 credits)
• MGT508 (MGT110) Workplace Relationships (15 credits)
• MGT509 (MGT111) Administration Systems (15 credits)
• MGT510 (MGT112) Introduction to Leadership (15 credits)
• MGT511 (MGT113) Introduction to Project Management (15 credits)
• MGT512 (MGT114) Introduction to Occupational Health and Safety (15 credits)
• MGT513 (MGT115) Occupational Health and Safety Strategies (15 credits)
• MGT514 Organisational Context of Project Management (15 credits)
• MGT515 Introduction to Project Management Methodologies and Frameworks (15 credits)
• Elective 1 - Elective Paper (to be approved by Programme Manager) (15 credits)

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Year 2:

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Compulsory Papers for Event Management major:

• MGT605 (MGT206) Risk Management and Quality (15 credits)
• MGT634 (MGT210) Organising and Defining the Project (15 credits)
• MGT635 (MGT211) The Project Plan and Resources (15 credits)
• MGT636 (MGT212) Measuring Performance, Evaluation, and Closure (15 credits)
• MGT639 (MGT223) Event Management (15 credits)

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Elective Papers for Event Management Major:

• Any three electives from the Year 2 list below not already taken (45 credits)

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Year 3:

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Compulsory Papers for Event Management major:

• MGT701 (MGT301) Business Ethics (15 credits)
• MGT702 Research Methodology (15 credits)
• MGT705 (MGT305) Advanced Event Management (15 credits)
• MGT708 (MGT308) Advanced Digital Marketing (15 credits)
• Choose either 730 or 731:
• EVT730 (MGT310) Management Research Project (Event Management) (30 credits)
• EVT731 (MGT320) Internship (Event Management) (30 credits)

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Elective Papers for Event Management Major:

• Any two electives from either the Year 2 or the Year 3 list not already taken (30 credits)

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Assessment

Assessment methods vary depending on the module but may include:

• Tests
• Assignments
• Case studies
• Presentations
• Reports
• Final examinations
For the third year, students may also undertake a research project or internship, requiring research proposals, literature reviews, research reports, and presentations.

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Teaching

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Teaching Methods:

The program utilizes various teaching methods, including:

• Lectures
• Tutorials
• Workshops
• Seminars
• Guest lectures
• Online learning resources

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Faculty:

The program is taught by experienced and qualified faculty who are actively involved in research and industry. The faculty members bring real-world experience and expertise to the classroom, enhancing the learning experience for students.

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Unique Approaches:

The program incorporates innovative teaching approaches, such as:

• Problem-based learning
• Project-based learning
• Case studies
• Simulations
• Industry partnerships

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Careers

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Career Opportunities:

Graduates of the Bachelor of Applied Management (Event Management Major) are prepared for a diverse range of careers in the event management industry. Potential career paths include:

• Event Manager
• Event Coordinator
• Conference Organiser
• Festival Organiser
• Exhibition Manager
• Wedding Planner
• Marketing Manager
• Public Relations Officer
• Project Manager

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Other

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Important Notice:

SIT2LRN is no longer accepting new students into the Bachelor of Bachelor of Applied Management (Event Management major) from 2021. Only students who had enrolled in the BAM (Event Management major) in 2020 or prior will be allowed to continue in this major in 2024 to finish off their qualification.

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Further Study:

Graduates may pursue further education opportunities, such as postgraduate studies in areas like Applied Management, Marketing, or Business Administration.

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Fees:

Students may be eligible for the Zero Fees Scheme, which covers tuition fees. However, a Student Direct Material Cost is applicable.

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Admission Requirements:

Prospective students must meet specific admission requirements, including academic qualifications and English language proficiency.