Program Overview

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Marketing and Management with Study Abroad

Study leading-edge marketing knowledge from analytics to behavioural science from distinguished academics and industrial experts. Accredited by the Chartered Institute of Marketing (CIM), you will gain insights into the strategic decision-making in marketing and the effective techniques used to drive impacts on brands and consumer behaviour in the fast-paced business world.

Start dates

• September 2026
• September 2025

Degree type

BA

Course length

4 years full-time

Location

Durham City

UCAS code

N511

Typical offers

• A Level: AAA
• BTEC: DDD
• International Baccalaureate: 37

Course details

Drawing from excellent research and long-established industry connection worldwide, this varied and dynamic course helps you to become an innovative and influential global business thinker. Combining contemporary marketing trends such as behavioural science and digital marketing together with management options you will develop an understanding of different markets, learn how to predict and interpret consumer behaviour, identify trends and communicate brand strategy. The management element of the course includes financial, entrepreneurial and strategic components. Studied together, these subjects unlock more career pathways whether you’re looking for a specialist marketing role or interested in the wider field of business management.

This flexible curriculum links academic theory with real-world business experience including expert guest speakers and projects where you will take on business challenges. It offers plenty of opportunities to tailor your studies as your interests evolve. You have the option to complete the course in three years, add a placement year or spend a year abroad.

Year 1 modules

Core modules:

• Marketing Professionals: covers the academic and professional skills required for success in a marketing career.
• Marketing Principles: covers the key principles of marketing theory and its application in both commercial and non-commercial sectors.
• Managing Behaviour and Organisations: focuses on managing people and organisations in contemporary society.
• Financial Information for Managers: introduces financial management and sources of finance.
• Introduction to Digital Marketing: draws upon the latest research in the digital marketing arena to prepare you for the future challenges of marketing in the digital world.
• Marketing Strategy in Practice: gives you an understanding of how marketing decisions are made in practice and possible responses to the consequences of those decisions.

Year 2 modules

Core modules:

• Social Marketing, Ethics and Sustainability: enable you to consider the scope of commercial marketing techniques for social change campaigns.
• Behavioural Science for Marketers: looks at how consumers are nudged by everyday marketing.
• Marketing Research: teaches you about various contemporary research methods on consumer behaviours and markets how the data can be used to inform marketing management decision making.
• Creative Strategy and Marketing Communications: covers theoretical and practical perspectives of creativity and contemporary issues in marketing communications.

Optional modules:

• Brand Strategies, Identity, Culture and Society
• Applied Brand Strategy
• Entrepreneurship
• Digital Marketing: Tools and Techniques

Year 3 modules

Core modules:

• Study abroad: You will spend Year 3 studying abroad at one of our partner universities.

Year 4 modules

Core modules:

• Dissertation OR Behavioural Science Marketing Project OR Strategic Marketing Project.
• Business Analytics: From Data to Insight

Optional modules:

• Retail and Services Marketing
• Global Marketing
• Quantitative Analysis for Marketing Decision Making
• Consumer Power
• Influencer Marketing Strategies
• Facing the Future
• Global Sport Business
• Managing Organisational Change

Learning

Lectures and small group seminars are complemented by specialist workshops. Using up-to-date resources, the workshops provide hands-on experience of real-world marketing challenges.

You’ll also benefit from one-on-one support and self-directed learning to develop your critical thinking skills.

Assessment

Modules are assessed via a combination of written assignments and reports, projects and presentations.

Entry requirements

• A level offer: AAA
• Contextual offer: ABB/AAC
• BTEC Level 3 National Extended Diploma/OCR Cambridge Technical Extended Diploma: DDD
• IB Diploma score: 37

Fees and funding

The fees for this academic year have not been confirmed yet.

Career opportunities

Our students graduate with a thorough understanding of management theories, marketing strategies and consumer behaviour, as well as the commercial awareness, IT and problem-solving skills that are highly valued by employers in the UK and internationally.

Department information

Develop the skills and mindset of an effective future leader at one of the UK’s leading business schools. Our undergraduate courses are informed by the latest research and our strong links with industry add real-world value from day one.

Rankings

• Top 10 in The Complete University Guide 2025

Facilities

You’ll be taught across the University campus by world leading academics from the Business School. You’ll have access to the Mill Hill Lane and Waterside Building Business Schools modern, spacious meeting rooms and study areas. The University campus is within walking distance of the historic centre of Durham, a city with UNESCO World Heritage Status.