Program Overview

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Creative and Digital Media

Overview

This two-year, DipHE programme trains you to become a digital media creative whilst also developing the required skills for delivering and distributing video content across platforms including business, government and the charity sector.

Introduction

This course focuses on mastering the software and hardware you need in order to be an indispensable team member in this fast-growing field as well as developing your creative abilities and understanding.

What is a 'DipHE'?

A Diploma of Higher Education (DipHE) at Level 5 is awarded after two years of full-time study at university. Our DipHE programmes are hands-on and practical, with flexible learning options available so you can choose to study full or part time.

Course Details

All about the course

This course has been designed by media industry content developers and producers. Modules that make up the programme have been developed as new learning experiences bespoke to the course, which will give you a concentrated two-year experience to prepare you for employment or top-up study.

Modules

• Year one:
  • Video Creation and Edit for Social and Digital Media
  • Video Edit
  • Mobile, Media and Marketing
  • Motion and Interactive Design
  • Client Communications
  • Video Shoot and Sound
• Year two:
  • Immersive and Augmented Storytelling
  • Creative Collaboration
  • Planning and Pre-production
  • Final Major Project
  • End-to-End Content Creation

What will I be doing?

The course will be a mix of six key elements: practical demonstration, hands-on skill training, realistic video and podcast project creation and delivery, individual work, industry projects and teamwork.

Be a part of a creative and supportive community

All our Creative Digital Media and Gaming courses are delivered by the School of Arts, Media and Creative Technology. We are a creative community with a focus on creating a collaborative environment where you can thrive and gain the skills needed to pursue your dreams.

Employment and stats

What about after uni?

Graduates can go straight into industry, working for a wide range of employers in various roles.

A taste of what you could become

• A broadcaster
• An editor
• A digital content producer
• A producer
• And more...

Career Links

We have industry links with a range of media organisations, including Channel 4, ITV, BBC Sport and The Hut Group.

Requirements

What you need to know

As an applicant for this course, you will:

• be an enthusiast for digital media content, and curious about how it is created, measured and used to bring about success for broadcasters, production companies, sports teams, government and charities.
• know who the major broadcasters are and what their video-on-demand sites (like iPlayer and ITV Player) do.
• have a good working knowledge of social media platforms like YouTube, Facebook, Instagram, Snapchat, TikTok and any other social platforms people are using.
• possibly have experimented with making videos or podcasts already and seen the potential of them.
• be aware of TV shows and podcasts and already have a set of favourites you could discuss – thinking about what makes them good, which target audience they are focusing on, and what challenges might have been involved in producing them.
• be curious to know about how to shoot and edit video, how to look at social media analytics, how to work out which channel to use, and how to create content that resonates with very different target audiences.

Standard entry requirements

• GCSE English Language at grade C/level 4 or above (or equivalent) is required.
• Maths at grade C/4 or above (or equivalent) is preferred but not essential.
• You must fulfil our GCSE entry requirements as well as one of the requirements listed below.

UCAS tariff points

• 72 points

A Level

• 72 points

BTEC Extended Diploma

• MMP

Scottish Highers

• 72 points

Irish Leaving Certificate

• 72 points

Alternative entry requirements

• Salford Alternative Entry Scheme (SAES)

Tuition Fees

How much?

Your tuition fees are regulated by the UK government who has proposed changes to tuition fees for UK students studying in England from 1 August 2025. The fee stated reflects this proposed change, but remains subject to parliamentary approval. Your tuition fees may increase in your first and each subsequent year of your programme to the maximum amount permitted by UK law or regulation for that academic year.

• Type of study | Year | Fees
  • Full-time home | 2025/26 | £9,535 per year
  • Part-time | 2025/26 | Part-time fees will be calculated on a pro rata basis.
  • Full-time home | 2026/27 | £9,535 per year
  • Part-time | 2026/27 | Part-time fees will be calculated on a pro rata basis.

Additional costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Program Outline

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Degree Overview:

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Overview:

This two-year, DipHE program trains you to become a digital media creative and equips you with the skills to deliver and distribute video content across platforms, including those used by businesses, governments, and charities. The program focuses on mastering the software and hardware required to be a valued member of the team in the fast-growing field of digital media, alongside the development of your creative abilities and understanding.

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Objectives:

• Equip students with the technical skills and knowledge needed to excel in the evolving digital landscape.
• Help students develop a specialist and in-demand skillset while understanding the broader context of their expertise.
• Prepare students for careers in digital media or further studies.

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Description:

This program offers a forward-thinking approach to education, preparing students for the demands of the digital media industry. The curriculum is designed by industry professionals and provides a concentrated learning experience to prepare you for employment or top-up study.

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Outline:

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Program Content:

• Development of creative and technical skills for digital media creation.
• Producing video content for broadcast and streaming platforms.
• Mastering industry-standard software and hardware.
• Learning the basics of small business development and freelance work.
• Understanding immersive technologies and their applications.
• Gaining experience through industry-led briefs and client interactions.

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Structure:

• Two-year program with a mix of practical demonstrations, hands-on skill training, project creation, individual work, industry projects, and teamwork.
• Modules may vary slightly each year to maintain current content.

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Course Schedule:

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Year One:

• Video Creation and Edit for Social and Digital Media
• Video Edit
• Mobile, Media and Marketing
• Motion and Interactive Design
• Client Communications
• Video Shoot and Sound

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Year Two:

• Immersive and Augmented Storytelling
• Creative Collaboration
• Planning and Pre-production
• Final Major Project
• End-to-End Content Creation

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Individual Modules:

• Video Creation and Edit for Social and Digital Media: Focuses on combining creative and editing skills to produce professional-level video content.
• Video Edit: Provides a deeper understanding of video editing processes and terminology using industry-standard software.
• Mobile, Media and Marketing: Explores modern marketing in the mobile-first world and equips students with the skills to anticipate customer needs, create engaging content, and utilize social media effectively.
• Motion and Interactive Design: Teaches the visual elements and processes required for user journeys in web interactions and motion design, while combining this knowledge with narrative processes.
• Video Shoot and Sound: Provides hands-on experience in creating professional video content, including camera operation, lighting, focusing, and sound recording.
• Immersive and Augmented Storytelling: Introduces emergent technologies like virtual and augmented reality and their applications in various sectors, focusing on storytelling and creating engaging experiences.
• Creative Collaboration: Provides opportunities to work with students from other programs on industry-led briefs, fostering project management and communication skills.
• Planning and Pre-production: Covers essential aspects of pre-production, such as insurance, budgeting, health and safety, and risk assessment.
• Final Major Project: Offers a real-world experience by completing a live industry brief, showcasing your creative and technical skills.
• End-to-End Content Creation: Takes students through the entire process of creating an advertising video, from conception to delivery and distribution.

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Assessment:

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Assessment Methods:

The program utilizes a variety of assessment methods, including:

• Practical demonstrations and project work.
• Individual assignments and presentations.
• written exams.
• Participation and group work.
• Technical skills and proficiency in using software and hardware.
• Creativity and innovation in content creation.
• Critical thinking and problem-solving abilities.
• Communication and presentation skills.
• Teamwork and collaboration skills.

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Teaching:

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Teaching Methods:

The program uses various teaching methods to cater to diverse learning styles, including:

• lectures and seminars.
• practical workshops and demonstrations.
• Individual and group tutorials.
• guest lectures from industry professionals.
• Project-based learning.

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Faculty:

The program is delivered by a team of experienced academics and industry professionals who are passionate about digital media and have a strong understanding of current trends and technologies.

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Unique Approach:

The program boasts a unique approach that combines academic rigor with practical experience, preparing students for real-world challenges and opportunities in the digital media industry.

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Careers:

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Career Paths:

Graduates can pursue various career paths in the digital media industry, including:

• Broadcaster
• Editor
• Digital content producer
• Producer
• Marketing executive
• Social media specialist

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Opportunities:

Graduates can find employment in various sectors, including:

• Broadcast media companies
• Production companies
• E-commerce companies
• Sports teams
• Government agencies
• Charities
• Advertising and marketing agencies

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Career Outcomes:

The program aims to equip graduates with the skills and knowledge they need to secure successful careers in the digital media industry.

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Other:

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Industry Links:

The program has established links with a range of media organizations, including Channel 4, ITV, BBC Sport, and The Hut Group. This provides students with networking opportunities and potential career pathways.

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Greater Manchester Institute of Technology (GMIoT):

As a partner in the GMIoT, the program offers students additional opportunities and benefits, such as access to industry events and activities.

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Creative, Supportive Community:

The program fosters a collaborative and supportive learning environment where students can engage with peers and industry professionals.