Program Overview

Overview

The MA Digital Video Production and Marketing is a balanced course that combines theoretical and practical approaches to digital marketing and video production. The course is designed to provide students with a unique blend of the theory of digital marketing, analytics, and e-commerce with practical experience of filmmaking and influencer marketing.

Course Details

All About the Course

The MA Digital Video Production & Marketing is a balanced course - half theoretical/analytical, and half practice-based. This balance reflects the nature of the career itself, where data-driven content is rooted in both creativity and analysis.

Trimester One

• Social and Advertising Video Production
  • This module develops your ability to interpret a client brief, respond with a variety of creative concepts, and then go on to pitch and produce a commissioned idea.
• Campaign Management
  • This module equips students with the essential professional skills required for effective client and digital marketing campaign management.
• The Digital Customer
  • This module examines the key factors that influence the digital customer through consideration of key consumer behavior theories and frameworks.

Trimester Two

• Creation of Video for E-commerce
  • In this module, students will be using all of the core skills learned from SAVP to deliver campaigns for a minimum of three live clients.
• Search and Social Media Marketing
  • This module aims to develop your core skills in social media-based targeting and communication strategies.

Trimester Three

• Digital Video Production and Marketing in Practice
  • In this final module, you will work directly with an employer or mentor to develop a response to a real-world brief, producing content for a digital platform that helps to realize a specific business objective.

Assessment

• Digital marketing/analytics skills learned, written and articulated
• Body of video marketing work produced in a variety of real-world simulations and situations
• Verbal presentations made around practical and theoretical questions of digital video production and digital marketing
• Client feedback on practical projects
• Teamwork, which is a fundamental element in any marketing or production job

Teaching

• This course uses a range of teaching and learning settings including lectures, seminars/workshops, tutorials, situated learning (e.g. ‘live’ projects), and independent learning.
• The combination of these aims is to develop an environment that allows students to progressively take ownership and direction of their learning so that they may develop as independent, life-long learners.

Facilities

• The three video modules in the MA in Digital Video Production and Marketing are based at the MediaCity campus.
• Students working on site have access to TV, digital video, and podcast-recording studio space.
• The two digital marketing modules are taught within the Business School at the University of Salford's main campus.

Employment and Stats

• Students will receive direct induction into a vibrant and growing industry.
• There is strong, double-digit growth in this market at the moment, much of it at the expense of linear TV advertising, which declined in 2018 by over 10%.
• E-commerce as a whole is a $2.3 trillion industry this year, enjoying double-digit growth.

Career Links

• This course is designed to put students into direct contact with companies that are pioneering this new form of video output.
• That can include the traditional media employers – BBC, Channel 4 – as they pivot to new forms of output.

Requirements

• A relevant undergraduate degree, normally at 2:1 or above, and supporting portfolio of practice.
• Applicants with an undergraduate degree of 2:2 will be considered where a high-quality portfolio of practice is presented.
• International students: If you are an international student and not from a majority English-speaking country, you will need IELTS 6.5 with no element below 5.5.

Fees

• Full-time home: £9,100 per year
• Full-time international: £17,000 per year

Additional Costs

• You should also consider further costs which may include books, stationery, printing, binding, and general subsistence on trips and visits.