Program Overview

Digital Marketing

Overview

The MSc Digital Marketing is designed for anyone with a background or interest in the ever-evolving and complex world of digital marketing. This programme explores the many areas of marketing in the digital age, from email, mobile and content marketing, to research, analysis and strategy.

Course Details

• Attendance: Full-time
• Course: One year
• Next enrolment: June 2025

Introduction

Our MSc Digital Marketing is designed for anyone with a background or interest in the ever-evolving and complex world of digital marketing. This programme explores the many areas of marketing in the digital age, from email, mobile and content marketing, to research, analysis and strategy.

Course Aims

• Develop a deeper knowledge and understanding of the theories, concepts, and principles applicable to marketing.
• Experience real-world experience through consultancy or work-based projects.
• Become an enterprising and responsible marketer who is socially and ethically aware of contemporary issues in the marketing environment.

Why Salford Business School?

Situated at the heart of Greater Manchester's business, finance and digital sector, Salford Business School is perfectly placed as a dynamic hub for the development and exchange of knowledge.

Course Accreditations

This is for you if...

• You have an interest in all things digital and want to develop your skills and knowledge.
• You are keen to evaluate different digital marketing channels.
• You are interested in critically exploring theories on consumer behaviour.

Course Structure

You will complete 180 credits in total, comprising core and optional modules. Following completion of the core modules listed below, you will select one elective module as your final piece of work.

Core Modules

• Digital Marketing Strategy & Globalisation
  • The module explores the intersection between digital marketing and the global business landscape.
• The Digital Customer
  • This 15 credit module examines the key factors which influence the digital customer through consideration of key consumer behaviour theories and frameworks.
• User & Customer Experience
  • This module explores the importance of user and customer experience in digital marketing.
• Campaign Management
  • This module equips students with the essential professional skills required for effective client and digital marketing campaign management.
• Content Creation Marketing
  • This module aims to unlock the power of content and captivate to help students target consumer audiences.
• Web Analytics & Data-Driven Marketing
  • This unit explores the fundamentals of web analytics and its application in data-driven marketing strategies.
• Search & Social Media Marketing
  • This module is an intense and practically focused delivery, preparing you to be able to develop online marketing strategies and utilise social media.
• Research Methods for Managers
  • This is an applied module that focuses on practical research methodologies and techniques for preparing you to conduct research within the workplace.

Elective Modules

• Work Placement
  • A full time placement of up to 12 months in a project management related role within a workplace (subject to availability and visa compliance).
• Business Consultancy Project
  • An experiential opportunity where you will work with clients to solve live business problems.
• Entrepreneurial Development Project
  • An experiential learning opportunity where you will conduct market and business environment research to identify a business idea or venture and develop a business plan.
• Business Internship
  • A 3-month experiential opportunity within an organisation, focusing on real-world project management issues.
• Business Dissertation
  • You will select a particular topic you are interested in for further in-depth study.

Teaching and Learning

The course’s teaching and learning strategies are based on global thinking, sustainable practice and professional success. We aim to develop the next generation of managers and leaders who are able to identify and define the information required on a given topic, use research skills to identify relevant information resources and manage and critically evaluate the information found and reference appropriately. All teaching for this course will take place face-to-face on university campus.

Typically, modules will include lectures, seminars and workshops.

Assessment

Assessments may vary for each module, but you can expect to undertake a combination of group presentations and projects, individual written assignments, digital marketing campaigns, video production, podcasting, simulation exercises, web design, portfolios, case studies and more.

Student Support

Taking the leap from undergraduate study? Returning after a study break? Or joining us as an international student? Whatever your situation, we’re committed to supporting you throughout your studies.

Programme Leader

Dr Violet Justine Mtonga

Dr Violet Justine Mtonga has been an educator for over 14 years. She holds an active interest in the role of relationship marketing within the retail sector, focusing on studying the issue of gambling and gamification and shedding light on how online and offline social gaming impacts young and vulnerable populations. Her research interests also lie in exploring the generation of prosumers and how sociocultural dynamics and emerging disruptive technologies drive the consumption cycle.

Employment and Stats

You will gain a highly regarded formal qualification, as well as personal and organisational management skills that will enhance your career prospects. Our graduates have gone on to gain employment in a wide range of organisations, working in areas including brand management, marketing communications, social media marketing and heritage marketing.

Career Links

We teach the skills that employers need and, as a result, our graduates enjoy excellent international career prospects. Our curriculum balances academic teaching and professional experience, and our industry partners provide their input, so our teaching reflects current and future needs, helping you to develop the skills that employers want.

Requirements

Applicant Profile

We are looking for candidates who can demonstrate relevant work experience and qualifications. You should have a well-defined purpose for pursuing the programme, and a good understanding of how it can help achieve your goals and ambition. We value diversity and seek candidates who can contribute to our diverse and inclusive learning environment.

English Language Requirements

International applicants will be required to show a proficiency in English. An IELTS score of 6.0 (with no element below 5.5) is proof of this. If you need to improve your written and spoken English, you might be interested in our English language courses.

Standard Entry Requirements

• Undergraduate degree: A minimum 2:2 honours degree or equivalent. A wide range of professional qualifications are also accepted, either in partial or complete fulfilment of entry requirements.
• International students: We accept qualifications from all around the world. Find your country to see a full list of entry requirements.

Alternative Entry Requirements

• Accreditation of Prior Learning (APL): We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.

Fees

Additional Costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits. For more information please see our funding section.

International Applicants

If you are applying from overseas and are accepted onto the programme with placement, there will be additional costs associated with visa extensions. These include:

1. Extending your student visa fee (visit gov.uk for more information). Please note, this is in addition to your original student visa fee.
2. Tier 4 biometrics enrolment fee.
3. Immigration Health Surcharge 12 month fee (visit gov.uk for more information).

Visit Immigration and Visa FAQ and read the section on extending your Tier 4 visa for further information.

International Scholarships

If you are a high-achieving international student, you may be eligible for one of our international scholarships.