Digital Business Management MSc

Program Overview

Digital Business Management MSc

Overview

This course is designed for those seeking a career in digital business, e-commerce, digital marketing, and business operations. It provides an in-depth knowledge of the global marketplace with a specialist focus on the role of digital business technologies.

Course Details

Core Modules

• Applied Digital Enterprise
  • Understand how key technical skills are used to create a digital business presence, covering various topics including:
    • e-commerce
    • buying and selling online
    • mobile first solutions
    • user interface and user experience design
    • digital marketing
    • branding and advertising
    • integration with backroom systems
    • legal issues associated with global online business
• Business Project
  • Develop a piece of work that brings together key elements of your learning
  • Demonstrate the knowledge you have acquired, an understanding of practice and its application in a professional context
• Critical Business Inquiry
  • Gain a deep understanding of real-world organisational challenges and how to develop effective solutions
  • Become a proficient planner who can execute in-depth research in business and management
• Global Digital Innovation and Transformation
  • Explore how information technologies support emerging business models, and how digital opportunities can be strategically transformed into sustainable competitive advantages
• Reimagining Sustainable Management in Global Markets
  • Gain a comprehensive understanding of key concepts, strategies and practices to reimagine responsible management in the global market

How You Learn

• Interactive classroom sessions deliver the relevant subject knowledge and allow you to explore and apply theory to real examples
• You engage in group work, class debate, employer projects, case studies analysis and research
• The dissertation requires the use of a range of cognitive and intellectual skills and you need to demonstrate the ability to produce a substantial piece of self-directed work

How You Are Assessed

• The assessment strategy has been designed to assess your subject-specific knowledge, cognitive and intellectual skills and transferable skills applicable to the workplace
• The assessments include assignments, business reports, case studies, presentations, a research proposal and literature review, and the production of a dissertation

Entry Requirements

• The normal entry requirement is one of the following:
  • an honours degree (at least a 2:2)
  • a post-experience or professional qualification
  • equivalent qualifications (including international qualifications)
• For EU and international students, an IELTS score (or equivalent) of 6

Employability

• You graduate with the knowledge, experience and confidence to succeed in a management role on a global scale
• You acquire a unique mix of skills to work in roles including global strategic management, leadership and management, strategic marketing management, managing people, operations, and finance, or you could even strike out in business on your own

Fees

Full-time

• Fee for UK applicants: £7,710 a year
• Fee for international applicants: £17,000 a year
• Length: 1 year (September start) or 16 months (January start)
• Start date: January or September

Part-time

• Fee for UK applicants: £855 for each 20 credits
• Length: 2 years
• Start date: September

Choose Teesside

• Stand out from other job applicants with your higher level qualification, specialist knowledge and expanded networks
• Improve your project management, critical thinking, research skills, time management, presentation skills and teamwork
• The median salary for working-age postgraduates (£45,000) was £6,500 more than for working-age (those aged 16 to 64) graduates (£38,500) in 2022
• Study in our friendly town-centre campus with £280m of recent investment
• Study at Europe's first Adobe Creative Campus and develop your creative and digital skills

More Information

• Business Management & Enterprise
• More courses in Business Management & Enterprise

You May Also Like

• MSc Financial Technology (FinTech)
• MSc IT Project Management
• More courses in Business Management & Enterprise

Open Days and Events

• Postgraduate open day
• Book now

Contact Us

• UK students: [insert email] [insert telephone number]
• International students: [insert email] [insert telephone number]

Program Outline

Digital Business Management MSc at Teesside University: A Detailed Breakdown

Degree Overview:

This MSc program equips students with the knowledge and skills to thrive in the digital business landscape. It offers an in-depth understanding of the global marketplace, focusing on the role of digital business technologies and their integration with business strategy. Students develop a range of technical and business skills, including working effectively within international business management project teams.

Objectives:

• Equip students with the knowledge and skills needed for a successful career in digital business, e-commerce, digital marketing, and business operations.
• Provide an understanding of the global marketplace and the role of digital business technologies.
• Develop practical, professional, and transferable skills applicable to the workplace.
• Encourage critical thinking and problem-solving skills.
• Foster effective communication and teamwork abilities.

Outline:

Program Content:

• The program delves into the evolving business models enabled by information technologies in the internet age.
• Students explore the strategic values of emerging technologies like cloud computing, social media, big data, and the internet of things.
• They learn how to integrate technological opportunities with business strategy to gain a competitive edge.
• The program emphasizes the development of critical thinking, research, and analytical skills.

Program Structure:

• The program is offered full-time (1 year) or part-time (2 years).
• Both options include core modules and a dissertation.
• Core modules cover:
• Building an e-Commerce Business
• Digital Business Models
• Dissertation
• Global Business Environment: Management and the Economy
• Managing in a Challenging Environment
• Postgraduate Business Research Methods

Course Schedule:

• The program utilizes interactive classroom sessions, group work, case study analysis, research, and presentations.
• Students have the opportunity to develop independent research skills through the dissertation.

Assessment:

• The program employs a diverse assessment strategy to evaluate subject-specific knowledge, cognitive and intellectual skills, and transferable skills.
• Assessments include:
• Assignments
• Business reports
• Case studies
• Presentations
• Research proposal
• Literature review
• Dissertation

Teaching:

• The program boasts a team of experienced and qualified faculty members who actively engage students in the learning process.
• Interactive classroom sessions offer a platform for exploring and applying theory to real-world examples.
• The program utilizes a variety of teaching methods, including:
• Lectures
• Seminars
• Workshops
• Group projects
• Individual presentations
• Students benefit from personalized feedback and guidance from their supervising tutor throughout the dissertation process.

Careers:

• The program prepares graduates for leadership roles in the digital business landscape.
• Graduates gain the skills and knowledge to excel in various industries, including:
• Global strategic management
• Leadership and management
• Strategic marketing management
• Managing people
• Operations
• Finance
• E-commerce
• Digital marketing

Other:

• The program offers a unique opportunity to study at Europe's first Adobe Creative Campus, allowing students to hone their creative and digital skills.
• Students benefit from a friendly town-centre campus with recent investments of £280m.
• The program emphasizes employability and offers graduates a competitive edge in the job market.

In addition to the above:

• The program is eligible for a £2,500 Sir Keith Skeoch postgraduate scholarship.
• The program is designed to meet the needs of both domestic and international students.
• The university offers various support services for students, including academic advising, career guidance, and accommodation assistance.

The information might not be exhaustive and may not include all program details.

Tuition Fees and Payment Information:

Full-time

2024/25 entry Fee for UK applicants £6,710 a year Fee for international applicants £17,000 a year

Part-time

2024/25 entry Fee for UK applicants £750 for each 20 credits