Marketing - Advanced Marketing Analytics

Program Overview

Marketing - Advanced Marketing Analytics

Overview

The Marketing faculty have designed the Advanced Marketing Analytics (AMA) Sequence to allow Marketing Majors to concentrate their coursework in preparation for marketing roles that may require more analytical skills, such as statistical analysis, data visualization, data cleaning and handling, data mining, predictive analytics, etc. The use of analytics is expected to grow rapidly.

The department also offers Advanced Marketing Analytics Accelerated Sequence (4+1 Master's degree option). This advanced sequence is an extension of the Advanced Marketing Analytics (AMA) sequence, as it offers high achieving students the opportunity to earn a Master’s degree in Marketing Analytics by taking both graduate and undergraduate courses during their senior year and seamlessly transition into their master’s program for one additional year. Graduate-level Marketing analytics courses during their fourth and fifth year will help the Marketing Analytics 4+1 students be prepared for advanced analytics roles that require a Master’s degree and/or additional relevant experiences fit for managerial positions.

Point of Pride

Students are able to earn a certificate to demonstrate SAS business analytics software skills. Our undergraduate marketing program was first in the world to award this certificate.

Why study Marketing - Advanced Marketing Analytics?

Employers are increasingly seeking analytics-ready workers who can make data-driven decisions. Analytical thinking and innovation, complex problem-solving, critical thinking and analysis, technology design and programming are among the Top 10 skills of 2025 according to LinkedIn. This sequence will provide skill development, introduction and use of contemporary analytical tools, and context that will be useful for future workers to manage effectively.

Program Outline

Marketing - Advanced Marketing Analytics (AMA) Sequence

Degree Overview:

Objectives:

• Equip students with the ability to collect, analyze, and interpret data effectively.
• Develop critical thinking and problem-solving skills within a marketing context.
• Enhance students' understanding of contemporary analytical tools and techniques.
• Prepare students for advanced analytics roles requiring a Master's degree or relevant experience.

Description:

The AMA sequence includes advanced coursework that delves deeper into data analysis methodologies and equips students with the practical skills to apply those concepts in real-world scenarios. It leverages industry-standard software like SAS to provide students with hands-on experience in data manipulation, modeling, and visualization.

Program highlights:

• Earn a certificate demonstrating proficiency in SAS business analytics software.
• Gain a competitive edge in the job market with advanced analytics skills.
• Prepare for further academic pursuits with a solid foundation in data analysis.

Outline:

Coursework:

• The AMA sequence involves a series of advanced marketing courses with a strong focus on data analysis.
• Specific course titles and descriptions are likely unavailable in the provided context.

Structure:

• The sequence likely follows a semester-based structure with courses organized into modules.
• Specific information regarding the course schedule and module structure is missing from the context.

Modules:

• Individual module descriptions are not available within the provided context.

Assessments:

• The specific assessment methods and criteria used in the program are not explicitly mentioned in the text.

Teaching:

Teaching Methods:

• The teaching methods employed in the program are not explicitly described in the provided context.

Faculty:

• Information about the faculty involved in the AMA sequence is not provided.

Unique Approaches:

• The context does not mention any unique teaching approaches specific to the program.

Careers:

Potential Career Paths:

• Marketing Analyst
• Data Analyst
• Business Intelligence Analyst
• Market Research Analyst
• Marketing Manager

Job Opportunities:

• The context does not provide specific information regarding job opportunities associated with the program.

Outcomes:

• Graduates of the AMA sequence are well-positioned for careers in various data-driven roles within marketing and related fields.

Other:

Additional Information:

• Students have the opportunity to participate in the AMA Accelerated Sequence (4+1 Master's degree option).
• This option allows high-achieving students to earn a Master's degree in Marketing Analytics by taking both graduate and undergraduate courses in their senior year and seamlessly transitioning into the Master's program for an additional year.

Summary

The Illinois State University's Marketing - Advanced Marketing Analytics sequence equips students with the skills and knowledge needed to thrive in the data-driven landscape of modern marketing. The program provides a strong foundation in data analysis, modeling, and visualization, while also offering students the opportunity to earn a certificate demonstrating proficiency in SAS business analytics software. The AMA sequence prepares graduates for diverse career paths in marketing and related fields, including roles as marketing analysts, data analysts, and market research analysts.

Please note:

The information provided on the program structure, individual modules, assessments, teaching methods, and faculty is limited due to the lack of details in the given context.