| Program start date | Application deadline |
| 2024-10-01 | - |
| 2025-01-01 | - |
Program Overview
This Digital Media Management and Entrepreneurship program equips students with the knowledge and skills to manage digital media effectively and develop innovative digital strategies. Through a modular structure and a blend of theoretical and practical learning, students gain expertise in digital branding, design thinking, and digital marketing. The program prepares graduates for careers in digital media, including communications, project management, and entrepreneurship.
Program Outline
Outline:
Course Content:
The program focuses on digital media management and entrepreneurship. It aims to provide students with the knowledge and skills to manage digital media effectively and to develop innovative digital strategies.
Course Structure:
Master's Degree:
- One or two years of full-time or part-time study
- Modular structure with three compulsory modules, one optional module, and a dissertation/project
Postgraduate Certificate:
- One year of part-time study
- Modular structure with two compulsory modules
Indicative Modules:
- Creative Digital Branding
- Digital Design Thinking
- Managing Digital Media
- Digital Culture
- Digital Journalism
- Digital Marketing Initiative, Work Placement
- Inside Out of Culture: organisations, placements and practice
- Media, Digitalisation and the City (level 7)
- Web Development and User Experience
- MA Digital Media Management Final Project
Assessment:
Assessment Methods:
- Coursework
- Presentations
- Group work
- Project work
Assessment Criteria:
- Understanding of key concepts
- Critical thinking and analysis
- Ability to apply theory to real-world situations
- Effective communication skills
Teaching:
Teaching Methods:
- Lectures
- Seminars
- Practical workshops
- Technical sessions
- Discussions
- Collaborative activities
Faculty:
- The course is delivered by leading research academics and industry practitioners.
Unique Teaching Approaches:
- Problem-based learning
- Case studies
- Collaborative projects
Careers:
Potential Career Paths:
- Communications/brand manager
- Digital advertising/content/creative project manager
- Digital media entrepreneur/manager/product manager
- Digital project manager
- Social media marketing/product manager
- Web content strategist
- Web developer
- Project manager
- Digital designer
- Multimedia specialist
- Teacher
- Market researcher
Top Employers of Graduates:
- Apple
- Reuters
- CNN
- Accenture
- NHS Digital
- UK Government
- O2
- Virgin Media
- Discovery
- Media.Monks
- Condé Nast
- Smyle
Other:
- The program focuses on both theory and practical application.
- Students have the opportunity to work on real-world projects.
- The program is designed to prepare students for a successful career in the digital media industry.
- Completion of the program can lead to career advancement opportunities.
Academic year 2024–25, starting October 2024 Part-time home students: £5,400 per year Full-time home students: £10,800 per year Part-time international students: £9,915 per year Full-time international students: £19,830 per year Academic year 2024–25, starting January 2025 Part-time home students: £5,400 per year Full-time home students: £10,800 per year Part-time international students: £9,915 per year Full-time international students: £19,830 per year Academic year 2024–25, starting October 2024 Part-time home students: £3,600 per year Part-time international students: £6,610 per year
Entry Requirements:
MA:
- A second-class honours degree (2:2 or above) in any related subject.
- Applicants with relevant professional experience may also be considered.
PG Cert:
- A graduate with IT skills and at least one year's experience in training, education, human resources, publishing, marketing or associated media development.
- Non-graduates with three years' experience and IT skills are also welcome to apply.
Additional Considerations:
- Applications are reviewed on individual merit.
- Professional qualifications and relevant work experience will be considered positively.
- Mature learners are actively encouraged to apply.
- Applicants should list all relevant qualifications and experience, including those expected to be achieved.
English Language Requirements:
- Applicants whose first language is not English or who have not previously studied in English typically require an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.
- Full-time courses qualify for Student visa sponsorship.
- Students on a Student visa are not eligible to enrol as part-time students.
Credits and Accredited Prior Learning (APL):
- Students may be able to transfer credits from previous studies to Birkbeck or another institution.
