Tuition Fee
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Courses
Major
Marketing | Retail Management | Sales
Area of study
Business and Administration
Course Language
English
About Program
Program Overview
The Retailing Minor at York College of Pennsylvania equips students with the knowledge and skills necessary for careers in retail operations and merchandising. The 18-credit hour program covers topics such as marketing principles, consumer behavior, and digital marketing. Students can choose from a range of electives to tailor their studies to their interests, including organizational behavior, principles of selling, and social media platforms.
Program Outline
Degree Overview:
- Program: Retailing Minor
- Objective: To prepare students for careers in retail operations and merchandising, including areas like department management, store management, district management, merchandise buying, display, and planning.
- Description: The program provides students with foundational knowledge and practical skills in various aspects of retailing, covering topics such as marketing principles, consumer behavior, digital marketing, and organizational behavior.
Outline:
- Program Structure: Consists of 18 credit hours.
- Required Courses:
- MKT 100: Principles of Marketing (3 credits)
- MKT 230: Retailing (3 credits)
- MKT 355: Digital Marketing (3 credits)
- 9 credits chosen from the following electives:
- MGT 225: Organizational Behavior (3 credits)
- MKT 220: Principles of Selling (3 credits)
- MKT 360: Consumer Behavior (3 credits)
- MKT 494: Internship in Retailing (3 credits)
- SPM 230: Concepts of Social Media Platforms (3 credits)
Assessment:
- Students must attain a 2.0 or higher in each course that serves as a prerequisite to a subsequent Business course.
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