Marketing Minor drafted

Program Overview

The Marketing minor equips students with a comprehensive understanding of marketing principles, consumer behavior, public relations, and social media platforms. It comprises 18 credits of coursework, including required courses in principles of marketing, consumer behavior, and public relations, as well as elective options in areas such as market research, advertising, and digital marketing. The minor prepares students for diverse career opportunities in marketing-related fields, including advertising, brand management, market research, public relations, and sales.

Program Outline

It equips them with the ability to analyze markets, develop marketing strategies, manage brands, and effectively communicate with target audiences.

Benefits:

The Marketing minor is particularly valuable for individuals aspiring to careers in advertising, brand management, market research, public relations, sales, and social media marketing. It enhances their marketability and provides them with a competitive edge in the job market.

Outline:

Program Content:

The Marketing minor comprises a total of 18 credits, distributed across various courses covering fundamental marketing concepts, consumer behavior, public relations, social media, and various elective options.

Course Schedule:

• Required Courses (9 credits):
• MKT 100 Principles of Marketing (3 credits)
• MKT 360 Consumer Behavior (3 credits)
• PR 221 Introduction to Public Relations (3 credits)
• SPM 230 Concepts of Social Media Platforms (3 credits)
• Electives (6 credits): Choose two courses from the following options:
• MKT 210 Market Measurement and Analysis (3 credits)
• MKT 220 Principles of Selling (3 credits)
• MKT 230 Retailing (3 credits)
• MKT 330 Advertising (3 credits)
• MKT 355 Digital Marketing (3 credits)
• MKT 365 Branding (3 credits)
• MKT 490 Marketing Internship (3 credits)

Careers:

The Marketing minor prepares students for diverse career opportunities in various marketing-related fields. Potential career paths include:

• Advertising copywriter
• Advertising strategist
• Brand manager
• Global marketing strategist
• Logistics manager
• Market analyst
• Market researcher
• Professional salesperson
• Public relations specialist
• Sales manager

Other:

• Students must attain a minimum grade of 2.0 in each course that serves as a prerequisite to a subsequent Business course.
• Students graduating with a declared major in Marketing cannot simultaneously declare a minor in Marketing.