Interactive Media Management - Interaction Design Graduate Certificate

Program Overview

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The Interactive Media Management - Interaction Design program at Conestoga College is a one-year graduate certificate program that equips students with the skills and knowledge to create interactive solutions for various digital platforms and products. Through hands-on project work and experiential learning, students gain expertise in user experience (UX) design, incorporating elements of visual design, research, writing, ethics, business, and IT. The program emphasizes evidence-based and human-centered design practices, preparing graduates for successful entry into the UX design field with industry-specific skills and knowledge.

Program Outline

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Interactive Media Management - Interaction Design (IMMID) Program at Conestoga College

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Degree Overview:

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Program Description:

This one-year graduate certificate program focuses on equipping students with the necessary skills and knowledge to create interactive solutions for various digital platforms and products. Through hands-on project work and experiential learning, students will gain expertise in user experience (UX) design, incorporating elements of visual design, research, writing, ethics, business, and IT. The program also emphasizes evidence-based and human-centered design practices.

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Objectives:

• Develop a comprehensive toolkit of practical UX design skills and knowledge.
• Master the design, analysis, evaluation, and simplification of digital interactions for various technologies.
• Apply UX principles and practices to real-world projects and challenges.
• Gain experience working in collaborative teams and project-based environments.
• Develop a strong portfolio of original work demonstrating your UX design capabilities.
• Prepare for successful entry into the UX design field with industry-specific skills and knowledge.

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Outline:

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Program Content:

• User experience (UX) design principles and practices
• Visual design for interactive experiences
• User research and testing methodologies
• Usability and accessibility evaluation
• Writing for interactive media
• Design ethics and best practices
• Project management and portfolio development

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Structure:

• The program is delivered full-time over four consecutive semesters.
• Each semester comprises a combination of lectures, workshops, labs, and group projects.
• Students will work on individual and team projects throughout the program, building a portfolio of their work.
However, based on the program description, it is reasonable to assume that the modules will cover the following topics:
• UX Design Fundamentals: Introduction to UX design principles, user-centered design, design thinking, and the design process.
• Visual Design for UX: Principles of visual design, typography, color theory, and interaction design patterns.
• User Research: Conducting user research, user interviews, usability testing, and data analysis.
• Interaction Design: Designing interactive elements, user flows, and wireframing.
• Usability Testing: Evaluating user interfaces for usability and accessibility, conducting user testing, and implementing feedback.
• Writing for Interactive Media: Writing clear and concise content for websites, apps, and other digital interfaces.
• Design Ethics: Ethical considerations in UX design, responsible data collection, and user privacy.
• Project Management: Planning, executing, and managing UX design projects.
However, based on the module titles, we can infer the following: Students will learn about the design thinking process, user research methods, and how to create user personas.
• User Research: This module will equip students with the skills and knowledge to conduct user research, including user interviews, usability testing, and data analysis.
• Interaction Design: This module will focus on designing interactive elements, user flows, and wireframing for different digital interfaces.
Students will learn about interaction design patterns and how to create user-friendly and engaging experiences.
• Usability Testing: This module will cover the principles and methods of usability testing, including conducting user testing, analyzing results, and implementing feedback.
Students will learn how to evaluate the usability of digital interfaces and identify areas for improvement.
• Writing for Interactive Media: This module will emphasize writing clear and concise content for websites, apps, and other digital interfaces.
Students will learn how to design inclusive and ethical user experiences.
• Project Management: This module will equip students with the skills and knowledge to manage UX design projects effectively.
Students will learn about project planning, budgeting, scheduling, and communication strategies.
• Portfolio Development: This module will guide students in creating a professional portfolio of their UX design work, showcasing their skills and abilities to potential employers.
Students will learn how to select projects, write case studies, and present their work effectively.
• Projects: Students will work on individual and team projects throughout the program, demonstrating their ability to design, develop, and evaluate user interfaces.
• Presentations: Students will present their work and findings from projects and research assignments to their peers and faculty.
• Exams: The program may include exams to assess students' knowledge of theoretical concepts and their ability to apply them to practical situations.

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Assessment Criteria:

• Understanding of UX design principles and practices
• Ability to apply UX design principles to real-world projects
• Creativity and innovation in design solutions
• Ability to conduct user research and interpret data
• Skills in visual design, information architecture, and interaction design
• Proficiency in communication, collaboration, and teamwork
• Professionalism and presentation of work

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Teaching:

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Teaching Methods:

• The program employs a variety of teaching methods, including lectures, workshops, labs, and group projects.
• Lectures provide students with fundamental knowledge and theoretical frameworks.
• Workshops offer hands-on experience with design tools and techniques.
• Labs provide opportunities for students to apply their learning to practical projects.
• Group projects encourage collaboration, communication, and teamwork skills.

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Faculty:

• The program is taught by experienced faculty with industry experience in UX design.
• Faculty members bring a wealth of knowledge and expertise to the classroom, ensuring students receive up-to-date and relevant instruction.
• Faculty are actively involved in research and professional development, ensuring the program curriculum is aligned with current trends and best practices in the UX design field.

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Unique Approaches:

• The program emphasizes a project-based learning approach, allowing students to gain practical experience through real-world projects.
• The program offers a field placement opportunity, providing students with the chance to apply their skills in a professional setting and gain valuable industry experience.
• The program emphasizes a collaborative learning environment, encouraging students to work together, share ideas, and learn from each other.

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Careers:

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Potential Career Paths:

• UX Designer
• UI Designer
• Interaction Designer
• User Researcher
• Content Strategist
• Product Designer
• Service Designer

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Career Opportunities:

• The program graduates are prepared for a variety of careers in the UX design field, working with agencies, consultancies, and in-house design teams.
• Graduates can find employment in various industries, including technology, e-commerce, healthcare, education, and government.
• Career opportunities include working on websites, mobile apps, software applications, wearable technology, and emerging interactive technologies.

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Career Outcomes:

• The program has a strong track record of preparing graduates for successful careers in UX design.
• Graduates are highly sought after by employers due to their practical skills and industry-relevant knowledge.
• Many graduates secure employment within the UX design field shortly after completing the program.

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Other:

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Field Placement:

• Students have the opportunity to participate in a field placement, gaining practical experience in a professional setting.
• The field placement is typically conducted in the fourth semester of the program.
• Students work with a host organization on real-world projects, supervised by both industry mentors and faculty members.

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Industry Connections:

• The program has strong connections with the UX design industry.
• Guest speakers from leading companies are regularly invited to share their experiences and insights with students.
• The program facilitates networking opportunities for students with industry professionals.

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Technology Requirements:

• Students are required to have access to a computer that meets certain specifications.
• The program requires specific software applications for design and development work.

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Financial Assistance:

• The program is offered on a full-time basis.
• The program start date is September 2024.
• The program is designed for students with a background in design, technology, or related fields.
• The program is accredited by the Canadian Information Processing Society (CIPS).
• The program is eligible for international students.

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Conclusion

The Interactive Media Management - Interaction Design program at Conestoga College provides a comprehensive and industry-focused education in UX design. Through its project-based learning approach, experienced faculty, and strong industry connections, the program prepares students for successful careers in the growing field of UX design.