Broadcast - Radio

Program Overview

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Conestoga College's Broadcast - Radio program equips students with hands-on experience in audio production, on-air performance, and radio station operations. Through state-of-the-art studios and industry partnerships, students develop skills for careers as radio announcers, producers, and marketing professionals.

Program Outline

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Broadcast - Radio (Ontario College Diploma)

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Degree Overview

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Program Description:

The Broadcast - Radio program at Conestoga College aims to equip students with the hands-on experience needed to succeed in the radio industry. Through a combination of industry experts, state-of-the-art digital audio studios, and real-world placements, the program provides a comprehensive learning experience. Students will hone their on-air skills, develop their creative writing and research abilities, and gain valuable experience in various aspects of radio production, including announcing, news presentation, sales, and marketing.

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Program Objectives:

• Equip students with the skills and knowledge needed to pursue a successful career in radio broadcasting.
• Provide hands-on training in state-of-the-art digital audio studios.
• Offer opportunities to work with industry professionals and gain real-world experience.
• Develop students' creative writing, research, and interviewing skills.
• Prepare students for a variety of roles in the radio industry, including on-air personalities, producers, content creators, and marketing professionals.

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Outline

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Program Content:

• On-air performance and announcing
• Audio production and editing
• Creative writing and research
• Interviewing and news presentation
• Sales, marketing, and promotions
• Podcasting and content production for multiple platforms
• Social media management
• Radio station operations and management

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Program Structure:

• Two-year full-time program
• Delivered through a combination of lectures, workshops, labs, and field placements
• Opportunities to work on Conestoga's radio stations, Q2 and 88.3 CJIQ FM, the largest campus radio station in Canada

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Course Schedule and Modules:

The program consists of a series of modules covering various aspects of radio broadcasting. Each module includes a combination of theoretical and practical components.

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Module Descriptions:

• Radio Fundamentals: Introduces students to the basic principles of radio broadcasting, including history, technology, and regulation.
• Audio Production: Covers the fundamentals of audio production, including recording, editing, and mixing.
• On-Air Performance: Develops students' on-air skills, including voice control, presentation, and improvisation.
• Creative Writing for Radio: Teaches students how to write engaging and creative content for radio broadcasts.
• News and Sports Reporting: Provides students with the skills necessary to research, write, and present news and sports stories.
• Sales and Marketing for Radio: Teaches students how to sell advertising and promote radio stations.
• Podcasting and New Media: Introduces students to the world of podcasting and other new media platforms.
• Radio Station Operations and Management: Provides students with an overview of radio station operations and management.

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Assessment

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Assessment Methods:

• Assignments
• Projects
• Presentations
• Exams
• Field placements

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Assessment Criteria:

• Knowledge and understanding of radio broadcasting principles
• Technical skills in audio production and editing
• Creative writing and research abilities
• On-air performance and presentation skills
• Sales and marketing skills
• Ability to work effectively in a team

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Teaching

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Teaching Methods:

• Lectures
• Workshops
• Labs
• Field placements
• Guest speakers
• Industry visits

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Faculty:

Experienced industry professionals with a passion for radio broadcasting.

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Unique Teaching Approaches:

• Real-world projects and assignments
• Opportunities to work on Conestoga's radio stations
• Field placements with industry partners
• Access to state-of-the-art digital audio studios

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Careers

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Career Paths:

• Radio announcer
• Audio producer
• Content creator
• Podcast host
• Marketing professional
• Sales representative
• News reporter
• Social media manager
• Radio station manager

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Career Outcomes:

• Upon completion of the program, graduates are prepared to pursue a variety of careers in the radio industry.
• The program provides students with the skills and knowledge needed to be successful in a competitive job market.
• The program start date is September 2024.
• The program is open to both Canadian and international students.
• The program is eligible for OSAP funding.
• Students can apply to the program online or by phone.