Program Overview
Digital Marketing Program
Overview
The Digital Marketing program at Shenandoah University is a unique and highly sought-after field of study. This program prepares students for an exciting career with high demand and earning potential of over $60,000 starting salaries. Students in this program have opportunities for hands-on learning with real clients.
Program Details
- The Bachelor of Business Administration with a concentration in Digital Marketing is a unique program offered by only a few other universities.
- Through a partnership with the global leader in digital marketing education, students who complete the program can earn a combined SU certificate in Digital Marketing and a DMI Certificate.
- 95% of certified DMI members have jobs in digital marketing.
- 81% were promoted based on earning the certificate.
- 88% of certified DMI members work at the senior or management level.
Skills and Knowledge
Students in this program gain the most sought-after skills, including:
- Digital analytics
- SEO (Search Engine Optimization)
- Social media marketing
- Digital advertising
- Email marketing
- Mobile marketing
- Content marketing
- Video and image creation/editing
Curriculum
The Bachelor of Business Administration degree requires students to complete:
- 30 credit hours of general education coursework
- 42 credit hours of business-specific coursework
- 24 non-business elective courses
- 16 credit hours of Digital Marketing-focused coursework
Digital Marketing Courses
- BA 466: Digital Marketing Strategy
- BA 476: Social Media and Digital Advertising
- BA 469: Digital Marketing Analytics
- BA 475: Digital Marketing Practicum/Capstone
Minor in Business Administration
The Minor in Business Administration consists of a sequence of six required courses designed to provide the foundation for the degree-seeking student desiring a business supplement to a non-business degree program.
Course Requirements for Minor
- BA 203: Statistics and Data Analysis for Business
- BA 211: Principles of Accounting I
- BA 212: Principles of Accounting II
- BA 307: Introduction to Management and Organizational Behavior
- EC 211: Principles of Macroeconomics
- EC 212: Principles of Microeconomics
Internship Possibilities
The Career & Professional Development staff helps Shenandoah students search and apply for internships related to their major and career goals.
Career and Salary Possibilities
Career and Salary Examples for Business Administration Digital Marketing Majors:
- Digital Marketer: $60,000+ starting salary
- Marketing Director: $36,614 – $122,449
- Web Content Editor: $46,200
Learning Support Services
Learning support services are available to all students in every course at Shenandoah, including free peer tutoring, the Writing Center, and the Math Enrichment Center.
Honors Program
The Honors Program is a multidisciplinary program for students who are curious, creative, self-motivated, and eager to engage in their education and community.
Related Programs
Students interested in this program should also look into these graduate degrees, minors, and certificates:
- Mass Communications
- English
- MBA
Application Information
Shenandoah University works on rolling admissions and accepts applications throughout the year. Applications are reviewed individually and holistically.
Fast-Track to MBA
The 2+1 option allows transfer students with two years of college credits to transition from an associate of arts degree in business to the BBA degree and subsequently the MBA degree – all in five years. The 4+1 option allows students enrolled in Shenandoah's four-year Bachelor of Business Administration program to earn an MBA with one additional year of classes.
Study Abroad
Make studying abroad the highlight of your college experience. The Center for International Programs is here to help you plan your study abroad experience.
Global Experiential Learning (GEL) Program
The Global Experiential Learning (GEL) Program offers Shenandoah students a short-term, faculty-led, study-abroad experience for academic credit.
Meet the Faculty
There's a special bond between School of Business students and their professors. Students enjoy close professional relationships with academically and professionally experienced faculty who mentor them in and out of the classroom.
Program Locations
The Digital Marketing program is located at the Winchester Main Campus.