Program Overview

Digital Marketing

Advance Your Career with Digital Marketing

Digital marketing is one of the most sought-after skills in today’s economy, and the earning potential for digital marketers is $70,000 or more. Through our partnership with the global leader in digital marketing education, we now offer a combined SU tracks in Digital Marketing and a DMI Certificate to students who complete the program.

• 95% of certified DMI members have jobs in digital marketing
• 81% were promoted based on earning the certificate
• 88% of certified DMI members work at senior or management level

Digital Marketing Graduate Certificate

Our Digital Marketing Graduate Certificate track is for anyone with a bachelor’s degree who wants to add digital marketing prowess to their skill set. You could already be tasked with handling digital marketing and want to know more, or you could be looking for a great way to jumpstart a digital marketing career – either way, this certificate will work for you!

This graduate certificate prepares you for positions in digital marketing such as digital marketing manager, digital advertising manager and consulting work emphasizing digital marketing.

You can complete this 4-course certificate in as little as 8 months! The four sequential, eight-week courses blend online Zoom class meetings and asynchronous assignments.

The certificate provides focused, practical coursework in this exciting, essential and growing field. The classes are:

• MKT 531 – Digital Marketing Strategy
• MKT 533 – Social Media and Digital Ad Strategy
• MKT 535 – Digital Marketing Analytics
• MKT 537 – Digital Marketing Practicum

MBA + Digital Marketing Certificate

You’re studying for an MBA with a certificate in digital marketing. With one more class, you can graduate with BOTH an MBA and aDigital Marketing Graduate Certificate! Just one extra class equals one additional credential!

Course requirements for the MBA with a Digital Marketing Certificate include:

Academic Modules (24 credits)

Foundation Course (12 credits)

Up to 12 foundation credits may be waived for students with the appropriate undergraduate or graduate preparation.

Digital Marketing Certificate Courses (12 credits)

Learn More About Shenandoah’s School of Business

Shenandoah University enjoys a strong reputation locally, regionally and nationally. Our graduates are recognized within the business community as knowledgeable, capable, and able to excel in the workplace.

Our programs are accredited by the Association to Advance Collegiate Schools of Business. AACSB International accreditation is the hallmark of excellence in management and business education. It represents the highest standard of achievement for business schools worldwide, and it recognizes that the School of Business offers high-quality business programs. Processes are in place to ensure continuous improvement in the future. Therefore students and alumni can be proud of earning a degree from an institution that has taken its place among other world-wide leaders in business education.

Shenandoah digital marketing classes work on hands-on projects with real clients including participation in Google’s Online Marketing Challenge.

Partnering with Shenandoah University has transformed our Google Ads strategy, optimized the reach and impact of our ad campaigns, and was a wonderfully simple and well-organized program. The rare skill sets that are being developed and shared with partners like us are priceless. Anyone can create a Google Ad, but to maximize its benefit to your organization and the return on the investment is a very complex challenge. Having access to such a talented team with deep expertise in the complicated logic, secrets, and insights of Google Ads creates a powerful opportunity for any partner.

Meet the Faculty

There’s a special bond between School of Business students and their professors. Students enjoy close professional relationships with academically and professionally experienced faculty who mentor them in and out of the classroom. This remains a hallmark of a Shenandoah University business education. Students also benefit from our executive-in-residence who works with both professors and students to broaden the student’s focus beyond the classroom.

Meet The Business Faculty

Program Locations

• Winchester Main Campus

Additional Links

• Graduate Programs
  • Business Analytics
  • Healthcare Management
  • Esports Management
  • Cybersecurity Management
  • Master of Business Administration (MBA)
    • Frequently Asked Questions
  • Digital Marketing
    • Digital Marketing Certificate
  • Global MBA
  • Business Essentials Certificate
  • 雪兰多全球工商管理硕士
    • 全球高管工商管理硕士课程