USER EXPERIENCE FOUNDATIONS

Program Overview

User Experience Foundations

Program Overview

Learn the principles to design digital products centered on user needs.

Program Details

• Duration: 3 months
• Location: Barcelona
• Language: English
• Tuition Fees:
  • On-campus: 5,500€
  • Online: 4,500€

What You Will Learn

During this course, you will learn the basics to drive digital innovation, understanding human-digital interaction and focusing on digital product user value generation. You will learn:

• to identify and describe new business opportunities and digital products based on user needs
• how to navigate design thinking and discover how to synthesize ideas collaboratively
• how to explore the impact of human psychology
• how to explore behavioral design and cognitive ergonomics
• how to incorporate empathy as part of the digital product design process
• how to use different user-centered research techniques to gain an in-depth understanding of user expectations and needs
• how to define user personas, empathy maps, user journeys, and user flows
• how to define Minimum Lovable Products

Specialization Course

This program gives you access to the Master in User Experience Design, taking advantage of part of the credits already done during the course.

Unique Features

• International Diversity: Be among the best international talent coming from all over the world. BTS Programs have an average of 20 students and 15 different countries represented per class.
• Gender Diversity: BTS is over the average of digital industry in gender diversity and contributes to a healthier community.
• Background Diversity: We welcome students with tech and with business background. Digital transformation is changing entire sectors that need talent ready to lead new digital projects.

Meet Our Students

Let our students tell you about their experiences and successes.

• Nils Jennissen | Germany: “I am feeling that BTS is shaping very well this path for my future.”
• Vanesa Stanimirovic | Austria: “Where study abroad? I will definitely say: go to Barcelona!”
• Kathryn Nicolson | Scotland: “It’s been real confidence building for myself and my own abilities.”

Program Outline

Other:

User Experience Foundations:

This program covers the fundamental UX skills and provides firsthand experience with user-centered technology design thinking.

Key areas of focus include:

• Identifying and describing new business opportunities and digital products based on user needs.
• Navigating design thinking and discovering how to synthesize ideas collaboratively.
• Exploring the impact of human psychology.
• Exploring behavioral design and cognitive ergonomics.
• Incorporating empathy as part of the digital product design process.
• Using different user-centered research techniques to gain an in-depth understanding of user expectations and needs.
• Defining user personas, empathy maps, user journeys, and user flows.
• Defining Minimum Lovable Products.

The course features:

• Project-based learning.
• Special focus on Human Factors.
• Dedicated section on User Research and Innovation & Creative Technology.
• Final User Experience Design Project.

Key features:

• Duration: 3 months.
• Format: On-campus or online.
• Location: Barcelona.
• Language: English.
• Cost: €5,500 (on-campus) or €4,500 (online).
• Emphasis on gender diversity: The program strives to achieve a balanced ratio of women in tech.
• Industry recognition: Recognized by QS Stars and TOP Universities.

The program also provides resources and opportunities for students, including:

• BTS specialization course: This course allows students to take advantage of credits earned during the program and progress towards a Master's degree in User Experience Design.
• Student testimonials: The program features videos and interviews with past students who share their experiences and successes.
• Employers of BTS alumni: The website showcases a list of renowned companies that hire graduates of the program.