Master degree in Digital Content Strategy draft

Program Overview

The Master in Digital Content Strategy equips individuals with the expertise to design and manage successful digital content engagement strategies. Through a project-based learning approach, students master content creation, distribution, and analysis, driving meaningful user engagement and achieving business goals. The program emphasizes experiential learning, industry connections, and prepares graduates for careers in the digital content industry.

Program Outline

Degree Overview:

Master in Digital Content Strategy

This program aims to equip individuals with the expertise to design and manage successful digital content engagement strategies. Participants will learn how to lead and manage digital content creation, distribution, and analysis, driving meaningful user engagement and audience impact.

Objectives:

• Develop a comprehensive understanding of digital content strategy principles and practices.
• Master the skills to create, manage, analyze, and distribute impactful digital content across various channels.
• Learn how to design and implement data-driven content strategies that optimize user engagement and achieve business goals.
• Gain insights into the latest trends and technologies in the constantly evolving digital content landscape.
• Develop the professional skills and network to launch a successful career in digital content strategy.

Program Description:

The Master in Digital Content Strategy is a full-time, 9-month program delivered in English on Barcelona Technology School's campus. It utilizes a project-based learning approach, immersing students in real-world scenarios and industry-relevant case studies.

Outline:

The program curriculum covers a wide range of topics, including:

• Content Strategy:
• Content strategy development
• Persona and audience analysis
• Editorial strategy and planning
• Content creation and distribution
• Content analytics and measurement
• Content Creation:
• Organic content creation
• Paid content creation
• Social media content
• Branded content
• Storytelling and copywriting
• Strategic Marketing:
• Digital marketing strategies
• Social media marketing
• Inbound marketing and SEO
• Paid content and SEM
• Content Design:
• Content design principles
• User experience design
• Visual design
• Analytics and User Insights:
• Content analytics tools
• Key performance indicators (KPIs)
• User segmentation and targeting
• Data visualization
• Generative AI:
• Applications of generative AI in content creation
• Image synthesis
• Conversational AI
• Audiovisual Content:
• Video production
• Audio production
• Photography
• Innovation & Creative Technology:
• Design thinking
• Innovation methods
• Entrepreneurial thinking
• Project:
• Develop a comprehensive digital content strategy for a real-world client project.

Assessment:

Students are assessed through a variety of methods, including:

• Individual assignments
• Group projects
• Class participation
• Case studies
• Final exam

Teaching:

The program is taught by a team of experienced professionals and academics, including industry leaders, entrepreneurs, and researchers. The faculty brings a wealth of practical experience and theoretical knowledge to the classroom, ensuring students receive a well-rounded and relevant education.

Careers:

Graduates of the Master in Digital Content Strategy are prepared for a variety of careers in the digital content industry, including:

• Content strategist
• Content marketing manager
• Social media manager
• Copywriter
• Editor
• Content creator
• UX writer
• Data analyst
• Account manager
• Project manager

Other:

• The program is designed to be flexible and adaptable, allowing students to tailor their learning experience to their individual career goals.
• The program emphasizes experiential learning, providing students with opportunities to apply their knowledge and skills to real-world projects.