Program Overview

Introduction

With the widespread growth in the importance of Social Media, and the use of the virtual realm even for day to day operations, cutting edge skills in Media and Communications are vital to the survival of today’s global enterprises. The BSc (Hons) in Business Administration with specialisation in Media and Communications programme aims to develop proactive managers for a variety of careers in the areas of media and communications able to function in a global context. The programme focuses on awareness, innovation and creativity making for a varied and challenging journey towards the realisation of one’s own professional skills and abilities.

Graduates will be able to promote and sustain businesses across a variety of platforms through the application of finely tunes skills in Media and Communications.

Distinctive Features of all ESE Undergraduate Courses

• Two internship placements selected from companies worldwide
• A British degree programme offered across two continents with the possibility of transferring between campuses in London, Milan, Florence, Rome, Madrid, New York (study abroad centre) on a per term or per year basis
• Compact class sizes which enable faculty to provide the individual attention needed to help you discover your special skills and succeed in your chosen pathway
• Starting dates in September, January and April
• Academic credit for foreign language modules which will increase employability
• Additional workshops and guest lectures that provide the knowledge, skills, practice for maximum personal and academic development

Graduates from the BSc (Hons) in Business Administration with specialisation in Media & Communications possess

• Strong analytical skills, capable of identifying and assessing strategic opportunities that may benefit an organisation in both domestic and international markets
• A solid understanding of the global business environment, trading systems, and geo and socio-political influences on investments, trade, and the economic landscape with specific focus on the communication strategies
• The flexibility and creativity necessary to address challenges presented by a rapidly changing international business environment.
• Cross-cultural communication skills, capable of managing people, resources and information across cultural boundaries

Course Programme

Year 1

• Introduction to Management
• Economics for Business
• Quantitative Methods for Business
• Language (Business English, Italian, Spanish or French)
• Study & Computer Skills Workshop
• Introduction to Business
• Introduction to Accounting and Financial Analysis
• Introduction to Marketing
• Language (Business English, Italian, Spanish or French)
• Preparation for the Workplace Workshop
• Internship

Year 2

• Business Law
• Operations Management
• Managing People
• Language (Business English, Italian, Spanish or French)
• Research Methodology & Analysis Workshop Part I
• Cross-Cultural E-Business and E-Commerce
• Corporate Finance
• Market Research
• Language (Business English, Italian, Spanish or French)
• Research Methodology & Analysis Workshop Part II
• Internship

Year 3

• International Project Management
• Broadcasting & Digital Innovation
• Global Communication Challenges
• Final Project Preparation Workshop
• Strategy & Strategic Dilemmas
• New Media Management
• Public Relations Theory & Practice
• Creative Thinking Workshop
• Final Project Media & Communications

ESE's Internship Programme

We believe that anyone can realize their dreams and have the ability to do what they really love. From the very first year of study, ESE students therefore have the concrete opportunity to proactively move towards their professional goals and target their objectives. While developing a range of marketable skills and competencies, internships will furthermore allow students to:

• Apply course knowledge in practical situations within the work environment
• Bridge the gap between undergraduate study and the labour market
• Develop inner qualities and gain a practical understanding of the concept of individual responsibility, according to which external events are projections of one’s own inner state
• Test individual career plans by obtaining experience in a chosen field, and thus helping one to better understand what it is that they really love to do
• Develop a professional network and assess internship providers for future employment opportunities.

Working in collaboration with more than fifteen hundred leading international companies, including some of FORTUNE’S 100 Best Companies to Work For, the European School of Economics offers one of the most competitive university internship programmes available today. Many students are offered jobs even before graduation. The Internship Department plays a crucial role in assisting students to identify their objectives and learn how to exert their full potential. It provides personalized and challenging internship placements worldwide at all ESE campuses.

Entry Requirements

Entrance into the Bachelor degree programme at ESE requires:

• Completed Online Application form. Applications to our full-time undergraduate courses must be made through UCAS. If you have not started a UCAS application yet, and only want to apply to the European School of Economics application portal, you can apply directly to us using our direct application form portal (apply.ese.ac.uk) and we will process a UCAS application on your behalf.
• Personal interview
• Official copy of the High School Diploma or foreign equivalent certificate (American High School diploma and IB with 24 points or above accepted)
• Official copy of the High School Transcripts
• Personal Statement
• One Recommendation Letter
• Photocopy of Passport/ ID document
• ENGLISH Language requirements: IELTS 6.0 (169 – 175) TOEFL iBT 87; Pearson Test 50-57; Cambridge CAE grade C; Trinity College ISE II (Students have up to 90 days from the beginning of their course to submit the sufficient English language scores).
• One photograph (passport-sized)

*All non-English documents must be officially translated

• Candidates who have completed their studies in the English language (at least 2 years) are not required to present a language qualification.

Programme Fees 2024 - 2025

London Campus

BSc ( Hons) Business Administration: Media and Communications Registration: £ 2,500.00 Tuition: £ 22,000.00

Milan, Rome, Florence and Madrid Campuses

BSc ( Hons) Business Administration: Media and Communications Registration: £ 2,500.00 Tuition: € 22.000,00

Scholarships

ESE encourages students – both undergraduate and postgraduate – to come to the European School of Economics regardless of their financial circumstances. The scholarships ESE offers enable prospective students to receive reductions on tuition. No reduction is allowed on the Registration Fee and/or on other applicable fees.

Eligibility

All scholarships are awarded subject to the prospective student meeting ESE’s entry requirements and abiding by the rules and regulations. To be eligible to apply for a scholarship the student will need to have been accepted and offered admission to study at ESE.

Application for Scholarship

Scholarships are awarded across all programmes of study, varying from nominal to substantial tuition reduction. Students interested to secure scholarships are encouraged to apply using the prescribed Scholarship Application Form available online and at the Office of Admission.