| Program start date | Application deadline |
| 2024-09-01 | - |
| 2024-11-01 | - |
| 2025-01-01 | - |
| 2025-04-01 | - |
Program Overview
This 6-week intensive program from the European School of Economics explores the transformative power of AI in marketing, sales, ESG, and cybersecurity. Through a blend of online and on-campus learning, participants gain knowledge and skills to leverage AI in their careers and organizations. The program features expert faculty from Metasecurity Solutions and ESE, and offers optional cultural experiences in Florence.
Program Outline
- Outline: This 6-week intensive short course program delves into the transformative power of Artificial Intelligence (AI) across various sectors. Participants explore how AI can revolutionize the fields of marketing, sales, environmental social governance (ESG), and cybersecurity. Through a blend of online and on-campus learning, the program aims to equip participants with the knowledge and skills needed to leverage AI in their careers and organizations.
Program Structure:
- Course Duration: 6 weeks
- Delivery Mode: Blended (2 weeks on-campus in Florence, Italy + 4 weeks independent study)
- Language of Instruction: English
- Level: Postgraduate & Professional
- Assessment: Group project and presentation.
- Modules: 4 modules (subject to change):
- Harnessing the Future: AI-Driven Strategies in Marketing
- Scripting Success: Leveraging Large Language Models (LLMs) in Sales
- Sustainability 2.0: AI and the Evolution of ESG
- Securing the Digital Frontier: AI in Cybersecurity
Teaching:
- Learning Environment: Compact class sizes
- Teaching Staff: Experts from Metasecurity Solutions and ESE faculty
- Teaching Approach:
- A combination of interactive lectures, workshops, case studies, and group activities.
- Emphasis on real-world application of AI concepts.
- Personal tutoring and support provided.
Other:
- The program is offered in partnership with Metasecurity Solutions, a renowned technology and cybersecurity company.
- The program offers optional museum tours and Tuscany excursions as part of the cultural experience in Florence.
Conclusion:
The "Innovation in the Age of AI" program at the European School of Economics equips professionals with the tools and knowledge needed to thrive in the AI-driven future. Its intensive curriculum, expert faculty, and real-world focus make it an ideal choice for those seeking to enhance their careers and contribute to the advancement of AI in their respective fields.
Entry Requirements:
EU home students:
- Must have completed a recognised Baccalaureate or equivalent qualification with a minimum of 60% in their final exams.
- Must have achieved a satisfactory score in the European Baccalaureate Exam (EBE).
- May be required to take an entrance exam (e.g., the Scholastic Assessment Test (SAT) or the American College Test (ACT)). International students:
- Must have completed a recognised equivalent of the Italian Laurea Triennale (Bachelor's degree) with a minimum GPA of 3.0 on a 4.0 scale.
- Must have a strong command of English, as evidenced by a minimum TOEFL score of 90 or IELTS score of 7.0.
- May be required to take an entrance exam (e.g., the Graduate Record Examination (GRE) or the Graduate Management Admission Test (GMAT)).
Language Proficiency Requirements:
The language of instruction is English, and therefore a high level of proficiency is required. The minimum score requirement for English proficiency tests are as follows:
- TOEFL iBT: 90
- IELTS: 7.0
- Cambridge English Advanced (CAE): 185
- Cambridge English Proficiency (CPE): 185
Additional Entry Requirements:
- Two letters of recommendation from academic references.
- Personal statement outlining the student's reasons for wanting to study at ESE Business School and their career aspirations.
- Proof of financial resources.
