| Program start date | Application deadline |
| 2024-09-01 | - |
| 2024-11-01 | - |
| 2025-01-01 | - |
| 2025-04-01 | - |
Program Overview
This 6-week intensive program from the European School of Economics explores the transformative power of AI in marketing, sales, ESG, and cybersecurity. Through a blend of online and on-campus learning, participants gain knowledge and skills to leverage AI in their careers and organizations. The program features expert faculty from Metasecurity Solutions and ESE, and offers optional cultural experiences in Florence.
Program Outline
- Outline: This 6-week intensive short course program delves into the transformative power of Artificial Intelligence (AI) across various sectors. Participants explore how AI can revolutionize the fields of marketing, sales, environmental social governance (ESG), and cybersecurity. Through a blend of online and on-campus learning, the program aims to equip participants with the knowledge and skills needed to leverage AI in their careers and organizations.
Program Structure:
- Course Duration: 6 weeks
- Delivery Mode: Blended (2 weeks on-campus in Florence, Italy + 4 weeks independent study)
- Language of Instruction: English
- Level: Postgraduate & Professional
- Assessment: Group project and presentation.
- Modules: 4 modules (subject to change):
- Harnessing the Future: AI-Driven Strategies in Marketing
- Scripting Success: Leveraging Large Language Models (LLMs) in Sales
- Sustainability 2.0: AI and the Evolution of ESG
- Securing the Digital Frontier: AI in Cybersecurity
Teaching:
- Learning Environment: Compact class sizes
- Teaching Staff: Experts from Metasecurity Solutions and ESE faculty
- Teaching Approach:
- A combination of interactive lectures, workshops, case studies, and group activities.
- Emphasis on real-world application of AI concepts.
- Personal tutoring and support provided.
Other:
- The program is offered in partnership with Metasecurity Solutions, a renowned technology and cybersecurity company.
- The program offers optional museum tours and Tuscany excursions as part of the cultural experience in Florence.
Conclusion:
The "Innovation in the Age of AI" program at the European School of Economics equips professionals with the tools and knowledge needed to thrive in the AI-driven future. Its intensive curriculum, expert faculty, and real-world focus make it an ideal choice for those seeking to enhance their careers and contribute to the advancement of AI in their respective fields.
European School of Economics
Overview:
The European School of Economics (ESE) is a private business school with a global reach. It is fully accredited in the UK and approved by the UK Register of Learning Providers. ESE prides itself on its multicultural and pragmatic approach to education, aiming to mold future leaders and entrepreneurs.
Services Offered:
ESE offers a wide range of academic programs, including:
Undergraduate Courses:
BSc (Hons) in Business Administration with specializations in Management, Finance, Marketing, Sports Management, Media and Communications, and Global Political Science. Foundation Diplomas in Tourism and Hospitality and Hospitality Business.Postgraduate Courses:
MSc in Business Management with specializations in Finance and Marketing. MBA in Entrepreneurship & Leadership and MBA in Film Production.Short Courses:
Professional Programmes, Specialised Programmes, Executive Programmes, CTH Hospitality Programmes, and Online Courses. These cover a variety of fields, including Hospitality Management, Sports Management, Events Management, Music Management, Fashion & Luxury Goods Management, Luxury Real Estate, Yacht Management, Innovation in the Age of AI, Film Industry Management, Arts Management, Business of Architecture, International Relations, Football Team Management, Finance, Marketing, Management, Entrepreneurship & Leadership, Diplomacy and Economics, and more.International Summer School:
Offers short courses during the summer months.Student Life and Campus Experience:
ESE students have the opportunity to study at any of its campuses located in London, Milan, Florence, Rome, and Madrid. This allows for a truly international experience and exposure to diverse cultures. The school also emphasizes practical learning through internships and career services, connecting students with over 1500 leading organizations worldwide.
Key Reasons to Study There:
International Focus:
ESE provides a global perspective on business education with campuses across Europe and a focus on international internships.Practical Learning:
The school emphasizes practical skills development through internships and real-world projects.Flexible Admissions:
ESE offers direct entry to its programs and a 90-day grace period for language test scores, making it accessible to a wider range of students.Strong Alumni Network:
ESE boasts a network of successful alumni who are leaders in their respective fields.Unique Educational Philosophy:
ESE's philosophy emphasizes the importance of inner values and ideas in shaping one's destiny, fostering a holistic approach to learning.Academic Programs:
ESE offers a range of programs in business administration, management, finance, marketing, and other related fields. The school's academic strengths lie in its practical approach to learning, its international focus, and its commitment to developing future leaders.
Other:
Entry Requirements:
EU home students:
- Must have completed a recognised Baccalaureate or equivalent qualification with a minimum of 60% in their final exams.
- Must have achieved a satisfactory score in the European Baccalaureate Exam (EBE).
- May be required to take an entrance exam (e.g., the Scholastic Assessment Test (SAT) or the American College Test (ACT)). International students:
- Must have completed a recognised equivalent of the Italian Laurea Triennale (Bachelor's degree) with a minimum GPA of 3.0 on a 4.0 scale.
- Must have a strong command of English, as evidenced by a minimum TOEFL score of 90 or IELTS score of 7.0.
- May be required to take an entrance exam (e.g., the Graduate Record Examination (GRE) or the Graduate Management Admission Test (GMAT)).
Language Proficiency Requirements:
The language of instruction is English, and therefore a high level of proficiency is required. The minimum score requirement for English proficiency tests are as follows:
- TOEFL iBT: 90
- IELTS: 7.0
- Cambridge English Advanced (CAE): 185
- Cambridge English Proficiency (CPE): 185
Additional Entry Requirements:
- Two letters of recommendation from academic references.
- Personal statement outlining the student's reasons for wanting to study at ESE Business School and their career aspirations.
- Proof of financial resources.
