Program Overview

MSc Business Management: Marketing

Overview

The MSc Business Management with specialisation in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.

Key Components of the Master Programme

• A choice of three specializations: Marketing, Management or Finance
• Full-time, compulsory attendance
• The possibility of transferring among campuses in London, Milan, Florence and Rome on a per term basis
• Three intakes per academic year January, April and September
• ESE’s competitive Internship Programme providing international work experience in the sector of specialization
• Compact class sizes which help faculty cultivate a mentor relationship with students and provide the individual attention needed to discover their special skills and succeed in their chosen pathway

Graduates from the MSc Possess

• A solid understanding of the global business environment, trading systems, and geo and socio-political influence on investments, trade, and the economic landscape
• Strong analytical skills and the capability to identify and assess strategic opportunities that may benefit an organization in both the domestic and international market
• The flexibility and creativity necessary to address challenges presented by a rapidly changing international business environment
• Cross-cultural communication skills, to effectively manage people, resources and information across cultural boundaries
• In-depth critical understanding of relevant theories, concepts and models and the integration of theory and practice in a variety of contexts
• Advanced enquiry and research skills, holistic thinking, integration and synthesis
• Team working and motivational skills
• Inner responsibility and self-inspection skills required for effective leadership

Course Programme

The Master of Science (MSc) in Marketing is a 12-15 months, full-time postgraduate degree programme. Master degree courses are taught in English and have a standard 180 UK credit/90 ECTS credit structure.

Completion of the Master degree programme requires:

• Full-time course attendance
• An internship placement
• Final dissertation

Phase 1

• Applied Business Research Methods
• 21st Century Advanced Business Structures
• Organisations & their Cultures
• Marketing Management
• Managing for Sustainability & Corporate Responsibility
• Management of Resources & Operations
• Accounting & Finance for Decision Makers

Phase 2

• Innovation Development & Management
• E-Business & E-Commerce
• Integrated Marketing Communication
• International Business Management
• Marketing of Services
• International Strategic Marketing
• Sales Promotion
• Consumer Behaviour

Phases 3 & 4

• Internship
• Dissertation

ESE's Internship Programme

ESE offers extensive and competitive internship programmes. The quality of the placement service is a result of the relationships that ESE has fostered with global companies over the years. This enables students to have excellent opportunities to enter the job market and gain exposure. The internships are structured, evaluated and recognised as an integral part of the course of study and provide each student the opportunity to spend a period of time in a work environment consistent with the chosen specialization.

Working in collaboration with more than fifteen hundred leading international companies, including some of FORTUNE’S 100 Best Companies to Work For, the European School of Economics offers one of the most competitive university internship programmes available today. Many students are offered jobs even before graduation. The Internship Department plays a crucial role in assisting students to identify their objectives and learn how to exert their full potential. It provides personalized and challenging internship placements worldwide at all ESE campuses.

Entry Requirements

Entrance into one of the Master programmes at ESE requires:

• Completed Online Application form
• Personal interview
• An undergraduate honours degree at 2:2 or higher (diploma and transcripts)*, or an equivalent level professional qualification in a relevant field, followed by at least two year’s relevant management experience
• Resume / CV + Personal Statement
• Two letters of recommendation*
• ENGLISH Language requirements**: 6.5 IELTS, 90 iBT TOEFL or 232 CBT TOEFL (TOEFL cannot be used for VISA PURPOSE in UK), CAE 176-184 with no less than 162 in each score or Pearson Qualification 58-64 with no less than 42-49 in each component . Students have up to 90 days to submit their English Language Proficiency scores
• Photocopy of Passport/ ID document
• Photograph (passport-sized)

Programme Fees 2024 - 2025

London Campus Master of Science Registration: £ 3,500.00 Tuition: £ 28,000.00

Milan, Rome, Florence and Madrid Campuses Master of Science Registration: £ 3,500.00 Tuition: € 28.000,00

Scholarships

The scholarship is awarded by the ESE as a partial deduction from the annual tuition fee. Each student profile is considered individually. This scholarship is based on both the academic merit and need of the student applicant. It is therefore important that scholarship applications provide the a complete profile of the student’s personal, professional and/or academic merits.

To apply for the ESE Scholarship students must complete the scholarship application form and send it together with the master’s application form and documents, including a financial statement, to the ESE admissions office where they wish to study.

To maintain their scholarship award students must demonstrate continued academic excellence throughout their studies at ESE. For more information about the scholarship, please contact the ESE centre of interest.