| Program start date | Application deadline |
| 2024-01-01 | - |
| 2024-04-01 | - |
| 2024-09-01 | - |
Program Overview
MSc Business Management: Marketing
Overview
The MSc Business Management with specialisation in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.
Key Components of the Master Programme
- A choice of three specializations: Marketing, Management or Finance
- Full-time, compulsory attendance
- The possibility of transferring among campuses in London, Milan, Florence and Rome on a per term basis
- Three intakes per academic year January, April and September
- ESE’s competitive Internship Programme providing international work experience in the sector of specialization
- Compact class sizes which help faculty cultivate a mentor relationship with students and provide the individual attention needed to discover their special skills and succeed in their chosen pathway
Graduates from the MSc Possess
- A solid understanding of the global business environment, trading systems, and geo and socio-political influence on investments, trade, and the economic landscape
- Strong analytical skills and the capability to identify and assess strategic opportunities that may benefit an organization in both the domestic and international market
- The flexibility and creativity necessary to address challenges presented by a rapidly changing international business environment
- Cross-cultural communication skills, to effectively manage people, resources and information across cultural boundaries
- In-depth critical understanding of relevant theories, concepts and models and the integration of theory and practice in a variety of contexts
- Advanced enquiry and research skills, holistic thinking, integration and synthesis
- Team working and motivational skills
- Inner responsibility and self-inspection skills required for effective leadership
Course Programme
The Master of Science (MSc) in Marketing is a 12-15 months, full-time postgraduate degree programme. Master degree courses are taught in English and have a standard 180 UK credit/90 ECTS credit structure.
Completion of the Master degree programme requires:
- Full-time course attendance
- An internship placement
- Final dissertation
Phase 1
- Applied Business Research Methods
- 21st Century Advanced Business Structures
- Organisations & their Cultures
- Marketing Management
- Managing for Sustainability & Corporate Responsibility
- Management of Resources & Operations
- Accounting & Finance for Decision Makers
Phase 2
- Innovation Development & Management
- E-Business & E-Commerce
- Integrated Marketing Communication
- International Business Management
- Marketing of Services
- International Strategic Marketing
- Sales Promotion
- Consumer Behaviour
Phases 3 & 4
- Internship
- Dissertation
ESE's Internship Programme
ESE offers extensive and competitive internship programmes. The quality of the placement service is a result of the relationships that ESE has fostered with global companies over the years. This enables students to have excellent opportunities to enter the job market and gain exposure. The internships are structured, evaluated and recognised as an integral part of the course of study and provide each student the opportunity to spend a period of time in a work environment consistent with the chosen specialization.
Working in collaboration with more than fifteen hundred leading international companies, including some of FORTUNE’S 100 Best Companies to Work For, the European School of Economics offers one of the most competitive university internship programmes available today. Many students are offered jobs even before graduation. The Internship Department plays a crucial role in assisting students to identify their objectives and learn how to exert their full potential. It provides personalized and challenging internship placements worldwide at all ESE campuses.
Entry Requirements
Entrance into one of the Master programmes at ESE requires:
- Completed Online Application form
- Personal interview
- An undergraduate honours degree at 2:2 or higher (diploma and transcripts)*, or an equivalent level professional qualification in a relevant field, followed by at least two year’s relevant management experience
- Resume / CV + Personal Statement
- Two letters of recommendation*
- ENGLISH Language requirements**: 6.5 IELTS, 90 iBT TOEFL or 232 CBT TOEFL (TOEFL cannot be used for VISA PURPOSE in UK), CAE 176-184 with no less than 162 in each score or Pearson Qualification 58-64 with no less than 42-49 in each component . Students have up to 90 days to submit their English Language Proficiency scores
- Photocopy of Passport/ ID document
- Photograph (passport-sized)
Programme Fees 2024 - 2025
London Campus Master of Science Registration: £ 3,500.00 Tuition: £ 28,000.00
Milan, Rome, Florence and Madrid Campuses Master of Science Registration: £ 3,500.00 Tuition: € 28.000,00
Scholarships
The scholarship is awarded by the ESE as a partial deduction from the annual tuition fee. Each student profile is considered individually. This scholarship is based on both the academic merit and need of the student applicant. It is therefore important that scholarship applications provide the a complete profile of the student’s personal, professional and/or academic merits.
To apply for the ESE Scholarship students must complete the scholarship application form and send it together with the master’s application form and documents, including a financial statement, to the ESE admissions office where they wish to study.
To maintain their scholarship award students must demonstrate continued academic excellence throughout their studies at ESE. For more information about the scholarship, please contact the ESE centre of interest.
Program Outline
Program Analysis of MSc Business Management: Marketing at European School of Economics
Degree Overview:
Overview:
The MSc Business Management with specialization in Marketing prepares individuals for diverse careers in marketing management, including brand management, product development, retailing, services marketing, business-to-business marketing, and marketing for non-profit organizations.
Objectives:
- Equip students with a thorough understanding of the global business environment, trading systems, sociopolitical influences on investments, trade, and the economic landscape.
- Develop strong analytical skills to identify and assess strategic opportunities for organizational benefit in domestic and international markets.
- Foster flexibility and creativity to address challenges in a rapidly changing international business environment.
- Provide an in-depth understanding of relevant theories, concepts, and models, and facilitate the integration of theory and practice in various contexts.
- Enhance advanced inquiry and research skills, holistic thinking, integration, and synthesis,
- Promote teamwork, motivation, inner responsibility, and self-reflection for effective leadership.
Program Description:
The program combines rigorous academic study with practical application. Students gain knowledge in various areas, including:
- Innovative practices: Learn about innovative practices in manufacturing and service sectors to gain a competitive edge, increase market share, and reduce costs.
- E-commerce and E-business: Explore the optimization of technological structures as a strategic marketing tool.
- Marketing Strategies: Analyze marketing strategies of international organizations and approaches to new international market opportunities.
- Customer-driven marketing: Understand customer-driven marketing strategies in emerging economies.
- Crossing National Borders: Learn about operational, legal, and logistical challenges in international business.
Outline:
Program Structure:
- Full-time, compulsory attendance
- 12-15 months duration
- Three intakes per academic year in January, April, and September
- Transferable between ESE campuses in London, Milan, Florence, and Rome on a per-term basis
- 180 UK credit/90 ECTS credit structure
Program Content:
Phase 1:
- Applied Business Research Methods
- 21st Century Advanced Business Structures
- Organisations & their Cultures
- Marketing Management
- Managing for Sustainability & Corporate Responsibility
- Management of Resources & Operations
- Accounting & Finance for Decision Makers
Phase 2:
- Innovation Development & Management
- E-Business & E-Commerce
- Integrated Marketing Communication
- International Business Management
- Marketing of Services
- International Strategic Marketing
- Sales Promotion
- Consumer Behaviour
Phases 3 & 4:
- Internship (structured, evaluated, and recognized as an integral part of the course)
- Dissertation
Assessment:
- Continuous assessment through assignments, presentations, and exams
- Final dissertation
Teaching:
- Taught by experienced faculty with industry experience
- Small class sizes for personalized attention
- Interactive teaching methods including case studies, simulations, and guest lectures
- Access to online learning resources
- Opportunities for student participation in research projects
Careers:
- Brand manager
- Product development manager
- Retail manager
- Marketing consultant
- Marketing manager in the non-profit sector
- International marketing manager
- Marketing analyst
- Digital marketing specialist
- E-commerce manager
- Social media manager
Other:
- The program is accredited by the British Accreditation Council (BAC).
- ESE has a strong industry network, providing students with access to career opportunities.
- The program offers scholarships based on academic merit and need.
London Campus Master of Science Registration: £ 2.500,00 Tuition: £ 28.000,00 Milan, Rome, Florence and Madrid Campuses Master of Science Registration: £ 2.500,00 Tuition: € 28.000,00
