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Students
Tuition Fee
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Bachelors
Major
Design | Graphic Design | Visual Communications
Area of study
Arts
Course Language
English
About Program

Program Overview


Jacksonville University's Visual Design program offers both a BFA and BS degree, equipping students with a comprehensive understanding of design principles, proficiency in design software, and a strong visual communication skillset. The program emphasizes hands-on learning, critical thinking, and specialization in branding, motion graphics, or interactive design, preparing graduates for diverse career paths in the design industry.

Program Outline


Degree Overview:

The Visual Design program at Jacksonville University offers both a Bachelor of Fine Arts (BFA) and a Bachelor of Science (BS) in Visual Design. The program aims to equip students with the skills and knowledge necessary to thrive in the ever-evolving design industry.


Objectives:

  • Develop a comprehensive understanding of design principles and practices.
  • Foster critical thinking and problem-solving skills through a design-thinking framework.
  • Acquire proficiency in various design software and technologies.
  • Cultivate a strong visual communication skillset.
  • Students are encouraged to explore, experiment, and refine their design skills through various projects and assignments. The program balances theoretical knowledge with practical application, ensuring students are well-equipped to enter the workforce.

Outline:

The program follows a structured curriculum, encompassing core courses in typography, brand theory, illustration, graphic layout, and visual communication. As students progress, they have the autonomy to specialize in three areas: branding, motion graphics, or interactive design. The program also incorporates human-centered design principles and explores cutting-edge technologies.


Assessment:

The program utilizes various assessment methods, including individual projects, group collaborations, critiques, presentations, and written assignments.


Teaching:

The program boasts a dedicated faculty of experienced designers, artists, and entrepreneurs. The faculty employs a hands-on teaching approach, emphasizing mentorship and personalized feedback. Students benefit from small class sizes, fostering a collaborative learning environment.


Careers:

Graduates of the Visual Design program are prepared for diverse career paths in various design fields, including:

  • Advertising
  • Branding
  • Web design
  • Motion graphics
  • User experience design
  • Print design
  • Data visualization
  • The program also equips students with the skills and knowledge necessary to pursue creative entrepreneurship.

Other:

The Visual Design program at JU emphasizes a strong design philosophy centered around:

  • Design thinking and creative investigation
  • User-centered design approach
  • Addressing cultural issues through design
  • Fostering collaborative and critical thinking
  • Empowering students to be leaders in design
  • The program's emphasis on hands-on learning, dedicated faculty, diverse career opportunities, and strong design philosophy equips students with the tools and knowledge necessary to succeed in the dynamic world of design.
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