Program Overview

Marketing (Branding and Communications) MSc

The Marketing (Branding and Communications) MSc is designed for individuals seeking to launch or progress their marketing career. This CIM-accredited master's degree develops knowledge of competitive brand management strategies.

Intro

This course is part of the Marketing MSc program, where all students complete the same core modules and then tailor their course with specialisms and option modules.

Entry Criteria

• Degree and Experience: Normally, a good honors degree or equivalent is required. Work experience is useful but not essential.
• English Language Requirements: IELTS 6.5 overall with a minimum of 5.5 in each element.

Course Content

The course is organized into three-hour blocks of teaching and seminar activities based on specialist reading, research, and case studies. Modules are assessed through essays, reports, group work, presentations, and live projects.

Core Modules

• Marketing Planning and Strategy
• Buyer Behaviour
• Responsible Marketing
• Branding and Communications
• Business Solutions in Action
• Research Methodologies and Methods
• MSc Marketing (Branding and Communications) Dissertation

Options

• Digital Marketing
• International Marketing

Careers

This course helps specialize and stand out in today's competitive job market, equipping students with theoretical knowledge and practical skills for a successful career in marketing.

Career Prospects

The course is ideal for careers in advertising, branding, communications, digital marketing, direct marketing, event management, public relations, and sales.

Fees and Costs

• UK (full-time): Ł11,502
• International (full-time): Ł18,792
• Placement year: Ł1,907

Location and Student Life

The course is taught at the Moulsecoomb campus, which offers a range of facilities, including the Students' Union events venue and sports and fitness facilities.

Support and Wellbeing

The university provides various support services, including academic skills support, mental health and wellbeing services, and a student support and guidance tutor.

Student Views

Students have praised the course for its practical and applicable nature, with many securing jobs or placements in top companies.

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