Program Overview

The Marketing Management BSc(Hons) program equips students with critical thinking, problem-solving, and marketing expertise through a mix of theoretical and practical learning. The program emphasizes consumer behavior, marketing strategy, and the use of marketing tools and technologies, preparing graduates for a wide range of career opportunities in the rapidly evolving field of marketing. Accredited by the Chartered Institute of Marketing, the program offers a balanced curriculum, industry visits, and placement opportunities to enhance students' practical skills and career prospects.