Business Administration - Marketing

Wichita State UniversityWichita, United States

Tuition Fee

Not Available

Start Date

Not Available

Study Mode

Blended

Duration

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Program Details

Degree
Masters
Major
Business Administration | Management | Marketing
Area of study
Business and Administration
Course Language
English

Program Overview

Master's Business Administration - Marketing

Overview

The AACSB-accredited Master of Business Administration degree from Wichita State's Barton School of Business prepares students for leadership in business, government, health-related organizations, and other institutions. As a Barton MBA student, you'll pay the area's most affordable tuition and enjoy flexible evening classes.


Applied Learning

At Wichita State, applied learning is everything. In fact, every degree we offer has a guaranteed applied learning or research experience built right into it, equipping you with the relevant skills and experience to make you workforce-ready before graduation.


Admission to the Program

Admission to the MBA program is based on the following:


  • Personal goals essay
  • References
  • Current resume
  • TOEFL, IELTS, or PTE-Academic score for international applicants

Curriculum

The MBA marketing concentration equips you to understand the issues and challenges of creating and managing a customer-oriented marketing function. Emphasis is placed on gathering and analyzing marketing intelligence, understanding customers and the competitive environment, and developing appropriate marketing initiatives. Advanced courses typically involve cases and/or applied learning projects.


Most MBA classes are eight-week hybrids, where you attend class once a week and also complete work online.


Business Careers

A graduate degree in business from Wichita State's Barton School will help you take the next step in your career—while opening doors to new possibilities.


Program Outline


Degree Overview:

The AACSB-accredited Master of Business Administration degree from Wichita State's Barton School of Business prepares students for leadership in business, government, health-related organizations and other institutions. As a Barton MBA student, you'll pay the area's most affordable tuition and enjoy flexible evening classes. The MBA marketing concentration equips you to understand the issues and challenges of creating and managing a customer-oriented marketing function. Emphasis is placed on gathering and analyzing marketing intelligence, understanding customers and the competitive environment, and developing appropriate marketing initiatives.


Careers:

A graduate degree in business from Wichita State's Barton School will help you take the next step in your career—while opening doors to new possibilities.


Other:

At Wichita State, applied learning is everything. In fact, every degree we offer has a guaranteed applied learning or research experience built right into it equipping you with the relevant skills and experience to make you workforce ready before graduation.

About University

Wichita State University - A Summary


Overview:

Wichita State University (WSU) is a public research university located in Wichita, Kansas. It is known for its focus on applied learning, innovation, and research, particularly in the fields of engineering and aviation. WSU is committed to providing a high-quality and affordable education for its students.


Services Offered:

WSU offers a wide range of services to its students, including:

    Academic Support:

    Academic advising, tutoring, writing centers, and career services.

    Student Life:

    Student organizations, clubs, recreational facilities, and campus events.

    Financial Aid:

    Scholarships, grants, loans, and work-study programs.

    Technology:

    Access to computer labs, wireless internet, and technology support.

    Libraries:

    Extensive library resources, including books, journals, and databases.

    Health Services:

    Medical, dental, and mental health services.

Student Life and Campus Experience:

WSU provides a vibrant and engaging campus experience for its students. Students can participate in a variety of activities, including:

    Athletics:

    Supporting the Shockers, WSU's athletic teams, in various sports.

    Student Organizations:

    Joining clubs and organizations based on interests, such as academics, hobbies, or social causes.

    Campus Events:

    Attending concerts, lectures, and other events hosted by the university.

    Community Engagement:

    Volunteering and participating in community service projects.

Key Reasons to Study There:

    Applied Learning:

    WSU emphasizes hands-on learning through internships, co-ops, and mentorships.

    Research Opportunities:

    Students have access to state-of-the-art research facilities and can participate in real-world research projects.

    Innovation:

    WSU fosters a culture of innovation and entrepreneurship, providing resources for students to develop new ideas and businesses.

    Affordable Education:

    WSU is known for its affordability, making it a great value for students.

    Strong Alumni Network:

    WSU has a strong alumni network that provides support and career opportunities for graduates.

Academic Programs:

WSU offers a wide range of undergraduate and graduate programs across various disciplines, including:

    Engineering:

    Aerospace, mechanical, electrical, and civil engineering.

    Business:

    Accounting, finance, marketing, and management.

    Aviation:

    Aerospace engineering, aviation management, and pilot training.

    Arts and Sciences:

    Biology, chemistry, psychology, and English.

    Health Sciences:

    Nursing, pre-medicine, and physical therapy.

Other:

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